responsible for leading the ExactTarget sales organization. Through
first-hand experience, he has learned what it takes to successfully
sell web-based email marketing software. Chris brings a unique blend
of corporate marketing and entrepreneurial experience. Prior to founding
ExactTarget, Chris served as CEO and President of Twyford Group - owners
of dry cleaning businesses in the Indianapolis area.
this experience, Chris developed a thorough understanding of the marketing
challenges associated with owning a retail business. Prior to Twyford
Group, Chris was Marketing Manager for RR Donnelley's catalog business.
He is widely recognized as an expert in Database Marketing. Prior to
RR Donnelley, he spent five years with Abbott Labs where he consistently
was the leading Sales Executive and Sales Manager for their Diagnostics
Director of WebTrends Web Marketing
Director of WebTrends Web Marketing, is responsible for overall strategy
of the WebTrends web site, focusing on usability, content development,
design, marketing and measurement.
joining WebTrends, Jeff co-founded ISITE Design, a Portland, Ore.-based
web development and design firm. At ISITE Design, Jeff worked with more
than 100 clients consulting on web strategy, design and application
development. ISITE Design was recognized as one of the 500 fastest growing
companies in 2003 by Inc. Magazine.
been a frequent speaker at industry events on subjects including web
analytics, search engine marketing, usability and rich internet applications.
Vice President of Strategy- Silverpop
role as Vice President of Strategy, O'Gorman consults with Silverpop's
clients on strategy and policy development, which have become key elements
for legitimate, successful e-mail marketing. O'Gorman advises Silverpop
clients on a variety of subjects, including managing risk in today's
volatile legislative and legal environment, creating enterprise e-mail
governance policies, maximizing deliverability and optimizing campaign
frequency.Having worked for companies like Kraft Foods and American
Airlines, O'Gorman brings a tremendous background of marketing and channel
development experience to Silverpop. Of her 11 years with Fortune 100
companies, O'Gorman most recently worked as the Group Manager in Interactive
Marketing for American Airlines. There, she shaped the airline's strategy
for communications to a subscription base of over 6 million customers,
one of the world's largest e-mail marketing programs. O'Gorman is also
widely recognized as a subject matter expert on e-mail marketing and
regularly is consulted by other Fortune 500 companies, industry analysts
and press. O'Gorman is a Certified Managerial Accountant and a Certified
Project Manager (PMP). She holds a B.S. in Economics from the Wharton
School and an M.B.A. from the University of Michigan Business School.
Vice President Marketing
has served as the Vice President - Marketing since establishing Digital
River's marketing department in 1997. His organization manages all aspects
of Digital River marketing including a new division that provides e-marketing
services to many of Digital River's 32,000 clients. Grandchamp previously
served as senior vice president at The Martin Agency and spent sixteen
years with U S WEST in marketing and communications. Grandchamp has
been honored with over 70 national industry association awards and has
presented at several international and national conferences.
Senior Director, Branding, Demand Generation & Public Relations
Kapner is Senior Director, Branding, Demand Generation & Public
Relations for Microsoft Office Live Meeting. In this capacity, Janice
develops, implements and manages all aspects of strategic communications
doe Microsoft Office Live Meeting, including targeted programs for public
relations, investor relations, lead generation and advertising campaigns.
Janice is also responsible for corporate messaging development &
distribution, corporate/brand identity and service launches.
group successfully increased media coverage for the business group by
60% with coverage in the The Wall Street Journal, USA Today and Business
Week for the $100 million Live Meeting business unit. Janice also managed
corporate website re-architecture and three new site launches and has
successfully increased visitor site time by 150% in 12 months.
joining Microsoft, Janice served as Director of Marketing for Corporate
Communications for eFax.com, where she managed, developed & maintained
corporate PR, IR, advertising & communications/messaging efforts,
corporate/brand identity and service launches.
Janice holds a BA in Communications from California State University,
Sacramento and is a member of the International Association of Business
Communicators, American Marketing Association and the Public Relations
Society of America.
Lee is co-founder and chief executive officer of Did-it.com. Did-it.com's
proprietary Maestro system and advanced customized strategies allow
clients to optimize the performance of their paid placement and paid
inclusion search marketing campaigns. Kevin and the Did-it.com team
have been dedicated to helping search marketers succeed since 1996.
Kevin is a founding board member of SEMPO, serves on the SEM Council
for the Association for Interactive Marketing, the IAB Search Committee,
and writes a weekly column for ClickZ on "Paid Search Strategies".
An acknowledged expert on SEO and SEM, Kevin is regularly quoted by
the major news media including the Wall St. Journal, Business Week,
CNET, San Jose Mercury News, DMNEWS and Catalog Age. He is also a frequent
and well-respected speaker invited to top industry conferences. Kevin
enjoys sharing search marketing tips, tricks and strategies in print
and in person. He earned an MBA from Yale School of Management in 1992.
Senior Vice President, Sales and Marketing
brings over 17 years of expertise in the areas of sales and marketing
and information technology to MindComet Corporation. In his role within
each of these disciplines, Lewis has successfully implemented visionary
systems and processes that resulted in significant gains in productivity
and quality. As Senior Vice President of Sales and Marketing, Paul works
with clients at all levels to insure projects are successful from both
technical and practical perspectives. Lewis has the skill and vision
to decipher intricate business needs utilizing the ability to coordinate
them with the appropriate technical and marketing solutions for a variety
of MindComet's national and international clientele such as ADT, Coors,
Earthlink, Maersk, Nextel and Upper Deck.
Group Product Manager
Chow, group manager for Verizon Information Services, is responsible
for deploying SuperPages.com, the company's directory and yellow page
information site, across multiple access platforms, in addition to launching
SuperPages.com's new pay-per-click model. He was also responsible for
launching second-generation wireless applications via the BREW platform
for Verizon Wireless.
joining Verizon in 2001, Chow was senior manager of wireless Internet
technology alliances for Nortel Networks. He joined the Nortel team
in 1986 as a financial analyst and held positions of increasing responsibility
in various areas on Nortel.
a Master of Business Administration from Dalhousie University in Halifax,
Canada, and Bachelor of Business Administration in computer science
and finance from Wilfrid Laurie University in Waterloo, Canada. He holds
a Certified Management Accountant (CMA) designation from Calgary and
was awarded a gold award in Business Case Competition.
resides in the Dallas/Ft. Worth, Texas, area.