Susan S. Bratton
Vice President, Sales and Marketing
22 years of experience in marketing and sales dovetails perfectly with
Mailblocks’ strategy to leverage the best that technology offers on
behalf of the consumer market. Most recently, Ms. Bratton founded her
second rep firm, Cendara, Inc., with a hand-picked, thoughtful roster
of next generation companies that offer better “marketing mousetraps”
for her power-rolodex of customers in the high-tech, consumer goods,
retail, finance, automotive and telecommunications industries.
Cendara, Ms. Bratton was the Senior Vice President of Sales and Marketing
for Excite@Home’s media business, in charge of PR, marketing and the
advertising sales organization. This was the most recent position in
her six-year career with the company where she was fortunate to manage
the team that invented broadband online advertising. Prior to Excite@Home
she was an independent publisher’s representative, having founded her
own company and first rep firm, Media Associates, in 1988.
currently serves on the advisory board of Effective Brands and has held
board and advisory board positions with Enliven, Inc, Unicast, DeltaClick
and the ADTECH series of professional conferences. She has been the
Chair of ADTECH since 2002. Ms. Bratton provided five years of industry
leadership on the Board of the Internet Advertising Bureau, www.iab.net,
which brings standards and leadership to the online media market, including
one election as Vice Chairman. Additionally, she is recognized by Advertising
Age magazine as a “Digital Media Master” – one of the top 25 most influential
professionals in the online media space.
Director of Solutions
Dodson is the Director of Solutions for SBI and Company. He has worked
to help both Fortune 500 companies and Internet pure-plays maximize
their marketing impact through the integration and measurement of both
online and offline communications. He has helped clients such as AT&T
Wireless, Symantec, adidas, Dr Pepper, Samsung, Visa, Northwest Airlines,
Microsoft, Reckitt-Benckiser (consumer brands including: Electrosal,
JetDry, and Finish Detergent), Woman's Financial Network, Buildstream.com,
and Renesas (Hitachi and Mitsubishi Semiconductor) use the emerging
capabilities of the Internet to track, analyze, and optimize innovative
to working for SBI and Company, Kevin was a founder and Vice President
of Marketing for an ecommerce start up in the sports retail market and
a founder and Vice President of Business Development for an online home
improvement etailer. He has also worked as a consultant for Deloitte
Consulting where he worked with companies such as Pacificorp, MAPCO
(Mid Atlantic Pipeline Company), Idaho Power, and AT&T on a variety
of strategic, operational, and technology projects. Kevin holds a BS
from The United States Military Academy at West Point and an MBA from
The Wharton School of Business.
and chief executive officer of the e-Marketing Association (eMA), Mr.
Fleming guides the association's efforts in education, professional
development, certification and legislation for individuals and companies
engaged in e-marketing.
helped co-found the eMarketing Association in 1999. Before joining the
eMA Mr. Fleming was Vice President of Business Development for the California
Manufacturing Technology Center (CMTC). CMTC is a program of the United
States Department of Commerce, National Institute of Standards and Technology
(NIST), designed to help U.S manufacturers become more productive and
efficient. There are 80 centers throughout the United States. He was
instrumental in the development of marketing programs at the national,
regional and state level. Additionally, he developed the first center
performance review based on the Malcolm Baldrige National Quality Program.
Mr. Fleming worked at CMTC from 1996 to 1999.
to 1996 Mr. Fleming was president of Stock Editions, Inc., the worlds
largest subscription stock graphics firm. He was responsible for developing
the first royalty free photography service and the first stock photography
to be offered on CD-ROM. Mr. Fleming Worked at Optical Radiation Corporation
from 1983 to 1992. He designed, developed and implemented the successful
introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses,
RxPediter computer for medical use as well as many other industrial
medical and scientific products. In 1990 he directed the successful
launch of Cinema Digital Sound. This was the first digital sound system
for motion pictures that debuted in the movie Dick Tracy. Technology
from this system is used today within the motion picture industry.
has held senior management positions with the American Cancer Society,
Adtech, Inc. and The Standard Oil Company. He has received over 45 awards
for marketing and communications including 3 American Advertising Federation
ADDY awards. His work is on permanent exhibit at the United States Library
of Congress Collection of excellent Corporate Communications. He attended
Northeastern University in Boston. Mr. Fleming has held numerous seminars
on marketing and has been published in a variety of national and regional
S. Murray Gaylord
Vice President of Brand Marketing
president of brand marketing at Yahoo! Inc., Murray Gaylord is focused
on continuing to build and enhance Yahoo!'s global brand. Among the
teams that Gaylord leads are the creative department, trade and broadcast
services marketing and community relations. A veteran of the advertising
industry, Gaylord joined Yahoo! in March 2000 to develop and lead Yahoo!'s
initiative to form comprehensive relationships with advertising agencies
and represent Yahoo! in the advertising community. As part of this role,
Gaylord has played a major role in the advertising industry's effort
to create new standards, guidelines and terms and conditions for online
advertising. Gaylord has also given presentations and participated in
panel discussions at a variety of industry events, including Jupiter
Online Advertising Forum and @d:tech, in addition to chairing the 2001
ARF annual conference.
lengthy advertising career began at Young & Rubicam in account management
and he ultimately was named VP managing director of concepts, Y&R's
new product and strategic planning "think tank". He then spent
ten years as executive vice president, group account director at Scali,
McCabe, Sloves Advertising (today part of Lowe Lintas). At Scali, he
ran the worldwide advertising business for Hertz Rent a Car and Chase
Manhattan Bank. In 1989, Gaylord left Scali to join TBWA Advertising
(now TBWA Chiat/Day) where he worked as executive vice president, director
of client services, overseeing accounts such as Absolut Vodka, Evian,
Motorola, Club Med and others.
currently serves on the board of directors of the American Advertising
Federation, the Advertising Research Foundation, the Advertising Educational
Foundation, and he is a founding member of the eMarketing Association
advisory board. He was also a member of the steering committee for Future
of Advertising Stakeholders (FAST), a broad-based industry coalition
dedicated to accelerating the development of digital marketing and its
integration into the mainstream marketing mix. He also serves on the
board of directors for the National Crime Prevention Council.
joining Yahoo! Gaylord was executive vice president and chief operating
officer at the Advertising Council, the nations leading provider of
public service messages, including Smokey Bear, "Friends Don't
Let Friends Drive Drunk" and "A Mind is a Terrible Thing to
Waste" for the United Negro College Fund. During his three years
at the Ad Council, Gaylord spearheaded a major re-engineering of the
organization and paved the way for new media partnerships, cause marketing
partnerships, and new direct marketing models. Gaylord holds a bachelor's
degree in psychology from the University of California at Los Angeles.
currently manager of Public Relations for the Real Time Business Unit
at Microsoft, has been Marketing hardware, software and service products
in the technology arena and specifically on the education and customer
referenceability of those products for over a decade.
time he has driven current and potential customer education, adoption
and industry analyst programs aimed at helping understand customer needs
and delivering necessary information to promote and educate within their
Kent is working with the Microsoft Real Time Business unit and has been
delivering award winning programs for the Live Meeting Web conferencing
and virtual Collaboration Service (formerly called PlaceWare) for two
Kent has driven programs for HR Management System Vendor Icarian (Now
WorkStream), and Epson within their Flat bed scanner and digital camera
CEO and co-founder
is CEO and co-founder of Qurb, Inc., provider of award-winning anti-spam
solutions for individuals and corporations. Since founding Qurb in 2002,
CEO Felix Lin is now considered a leading expert on anti-spam technology
approaches and e-mail. In 1997, Felix Lin co-founded AvantGo, Inc. (NASDAQ:
AVGO), where he served as CEO and chairman of the board, and then as
vice chairman, continuing to influence the direction of the business
through its IPO and subsequent acquisition by Sybase in late 2002. Prior
to founding AvantGo, Felix was director of Internet strategy for Versant
Object Technology. Before that, he served as database product marketing
manager at NeXT Computer, Inc. and product manager at Cadre Technology
(now Sterling Software). Felix began his career as a principal consultant
and consulting manager for Oracle Corporation. He holds a Bachelor of
Science degree in Electrical Engineering and a Master of Science in
Computer Science from the Massachusetts Institute of Technology, and
a Master of Science in Management from the MIT Sloan School of Management.
Denis Rice, Esq.
a founding member of Howard Rice, practices in a broad range of legal
areas and has been listed in "Best Lawyers in America," as
a corporate lawyer, business litigator and, most recently, as a cyberlawyer.
His experience includes corporate and securities matters, Internet and
E-commerce law, including startups, venture capital, securities and
intellectual property issues, financial institutions, complex litigation,
dispute resolution, nanotechnology legal issues, and international transactions.
Mr. Rice has litigated complex cases (including class actions) in state
and federal courts in California and other states involving securities
fraud, corporate governance, proxy contests, antitrust, trademarks,
and trade secrets. He has served as special counsel to corporate boards
and federal agencies on corporate governance and securities issues.
clients include Chase H& Q, General Motors Corp, H& Q Asia Pacific
Ltd., Wells Fargo Bank, e-Companies Venture Group, S.F. Sentry Financial
Group, Bank of Guam, Gensler & Associates, Sharp Electronics Corp,
Sanctum, Ltd, and Granite Ventures LLC.
is a Fellow of the American Bar Foundation and President of the Digital
Village Foundation. He served as a Director of the National Center on
Financial Services, University of California, Berkeley, 1985-1991.
has served as President of the Marin Board of Supervisors and the Marin
Transit Authority, Mayor of the City of Tiburon and Member of both the
Metropolitan Transportation Commission and the San Francisco Bay Conservation
and Development Commission.
J.D., University of Michigan Law School (Order of the Coif; Associate
Editor, Michigan Law Review); A.B., Princeton University, Woodrow Wilson
School of Public and International Affairs (Phi Beta Kappa).
a senior member of the FindWhat.com Corporate Development team. In this
role, he leads efforts aimed at expanding FindWhat.com's solution offerings
and market penetration through strategic partnerships and merger/acquisition
Findwhat.com, he co-founded and led Alluna Group, Inc., a consulting
firm focused on helping small and midsized companies maximize the value
of their assets in the marketplace. Previously, Rick served as Executive
Vice President and General Manager of the Applications Services division
of NeoMedia Technologies, Inc., a public company. There he was in charge
of strategic partnership, marketing, sales and operations for the company's
web linking infrastructure and comparative shopping portal. His prior
professional experience includes President & CEO of Fischer International
Systems Corporation where he led the company's e-commerce strategy and
he served as Senior Vice President of Product Solutions for ALLTEL where
he founded and led the software products group in the company's telecom
has served as Senior Vice President, Engineering/Product Development
and Vice President of Engineering for Checkmate Electronics, Inc. and
as Vice President and various Director positions for Attachmate Corporation,
Chromatics, and Wescom. Rick did undergraduate work in Business Administration
& Chemical Engineering at the University of Illinois, College of
DuPage, and Roger Williams College. He received his M.B.A. from Georgia
Director, AvantGo at iAnywhere Solutions
director of AvantGo at iAnywhere, Mr. Versen works with advertisers
and content providers to deliver high-performance mobile marketing strategies
through the AvantGo mobile Internet service. Today, more than 2,500
major brands, including American Airlines, CNET, GM, Rolling Stone and
The New York Times, leverage AvantGo to target a highly desirable demographic
of more than ten million registered users.
joining AvantGo, Neil was executive vice president at AdSmart Corporation.
Before that, he held the positions of associate publisher and vice president
of sales and marketing at IDG. Neil is currently a member of the Mobile
Marketing Association Global Board of Directors.
speaker bios for day 2