Day 1 - Tuesday - March 9th, 2004

7:30-8:30-Breakfast

8:30-9:15 Conference Keynote Address
Speaker: S. Murray Gaylord - Vice President of Brand
Marketing, Yahoo!, Inc.

9:15-10:30 How Spam Impacts eMail Marketing
Speaker: Felix Lin - CEO and co-founder of Qurb, Inc.

10:30-11:00 Networking Break sponsored by SilverPOP

11:00-11:45 New Federal Legislation and Legal Issues in eMarketing
Speaker: Denis Rice, Esq., Attorney - hrice.com

11:45-12:30 Realize the Dream of One-to-One Marketing
Speaker: Kevin Dodson - Director of Solutions,
SBI Razorfish, Inc.

12:30-1:30 Luncheon Sponsored by Microsoft and SBI Razorfish

1:30-2:15 Prioritizing Interactive - How to Dovetail Digital Strategies
Speaker: Susan S. Bratton - Vice President, Sales and
Marketing, Mailblocks

2:15-3:00 The Electronic Factor in Delivering Consistently Cutting-Edge Publicity Results
Speaker: Kent Kappen - Manager, Public Relations, Microsoft
Corporation

3:00-3:30 Networking Break Sponsored by Microsoft

3:30-4:15 International eCommerce Opportunities
Speaker: Rick Szatkowski, Corporate Development, FindWhat

4:15-5:00 Mobile Marketing: Myth or Reality
Speaker: Neil Versen - Director of AvantGo at iAnywhere Solu-tions

5:00 - End of day one sessions

6:00-7:30 - Welcoming Reception Hosted by Yahoo!

Join attendees and speakers for some great
appetizers, hosted bar, networking. Bring plenty
of business cards.

Day 2 - Wednesday - March 10th, 2004

7:30-8:30-Breakfast

8:30-9:15 Marketing in a New Industry - Education vs. Differentiation
Speaker: Janice V. Kapner - Sr. Director, Marketing Communications
Microsoft Office-Live Meeting

9:15-10:30 Are You Spamming Your Customers
Speaker: Elaine O’Gorman - Vice President of Strategy, SilverPOP

10:30-11:00 Networking Break sponsored by SilverPOP

11:00-11:45 Cross Media Chaining: Integrated Marketing Strategies to Collect Dividends on your Existing Marketing Invest-ments
Speaker: Paul Lewis - Senior Vice President, Sales and Marketing,
MindComet.com

11:45-12:30 Designing Sites for Effective eCommerce
Speaker: Mike Grandchamp - Vice President, Marketing, Digital
River

12:30-1:30 Luncheon Sponsored by Verizon and FindWhat

1:30-2:15 Search Engine Marketing in an Integrated Marketing Plan
Speaker: Kevin Lee - Co-Founder/CEO, Did-it.com

2:15-3:00 High-Performance Metrics and Process Improvement
through Actionable Measurement
Speaker: Jeff Cram - Director of WebTrends Web Marketing,
WebTrends.Com

3:00-3:30 Networking Break Sponsored by Microsoft

3:30-4:15 Strategic Database Marketing, utlizing eMail for Cross
Channel Promotion
Speaker Chris Baggott - CoFounder, Exact Target.com

4:15-5:00 Conquering Pay For Performance Marketing Challenges
Speaker: Alfred Chow, Verizon Information Services

5:00 -Conference Closes

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