Press Passes ...

Complimentary press registrations are available provided the representative includes the proper press credentials and a copy of a valid press id. This conference press pass will entitle you to attend all keynote sessions, conference sessions, and social events being held during the event. In accepting this press pass, the recipient also agrees to provide tearsheets/electronic copies of published articles within 60 days of the conference.

Accredited members of the press include – daily and weekly newspapers, college newspapers, news wire services, and on-line daily news services. Advance notification of attendance is required, as a limited number of press passes will be distributed. If you need to set up cameras, microphones, or any other “fixed” equipment to cover an event, or you want to interview one of our speakers or guests during the event, contact Nicole Reed at reed@emarketingassociation.com. Requests for interviews with our President, Robert Fleming, should also be directed to Nicole.

Photographers – all must be on assignment from a particular organization – should coordinate with Nicole.

TV and radio personnel – including all independent radio and TV stations and groups, domestic and international – should coordinate with Nicole.

Please apply for a press pass by email to reed@emarketingassociation.com or on your company’s official letterhead. Please include a copy of a bylined article of yours from within the last three months. A press pass is not guaranteed. Not more than two press passes will be issued per periodical.

IMPORTANT NOTE: Consistent with eMA's established policy on registration requirements for Institutional Members, we are unable to issue press passes to individuals representing media produced or sponsored by eMA Constituent Member organizations, conference exhibitors and sponsors, and non-member organizations that provide products and services to the eMarketing community. Such individuals should register along with others from their organizations. Your paid registration entitles you to cover all conference events for your organization's publications. The only exception is organizations whose sole business activity is serving as a media outlet, providing they have at least one paid registration. Once the paid registration is confirmed, not more than two press passes will be issued.

For more information please email:

Nicole Reed
Conference Director
reed@emarketingassociation.com

PRESS INTERVIEW FOR PUBLICATION

Here are some of the most frequent questions we get from reporters and journalists . This interview may be published freely without edits.

Interview with Robert Fleming, President of the eMA

Q. How is the marketing profession changing?

A. Dramatically. Entire aspects of graphic arts and marketing have been wiped out in the last 15 years. Paste-up artists, typesetting companies, pre-press stripping departments and other skilled professionals are all but obsolete today. Digital technology has changed the tools that use and will continue to do so at an ever increasing rate. Web marketing is no longer a novelty but a necessity and it needs to integrate with offline marketing seamlessly. This is a new arena and we are learning more every day, but we are certainly in the beginning of a new era for the marketing profession.

Q. What is the focus of the eMA conference?

A. Quality resources and knowledge. Our conferences are the very best in the business . Our mission is to educate, enlighten, and to provide relevant networking opportunities to our members and the marketing profession in general. We have made significant improvements in our events with more sophisticated presentations and higher level attendees . The Power of eMarketing event represents the most professional and sophisticated agenda in emarketing conferences. We do away with the "booths" and trade show floor to concentrate on an interactive, highly participative environment.



Q. What is the most critical factor affecting the emarketing profession?

A. Knowledge. That may seem strange in an era where there is more knowledge than ever, but that is the problem. Marketers are faced with learning not only marketing, but technical skills as well. We are becoming hybrid "techno-marketers" in a sense. There is a lot of information out there and much of it is wrong. There is no shortage of websites, experts and consultants that seem to have all the answers. When you do a reality check, you find that each business is unique and has unique issues. Although some processes can be applied across a broad range of companies, ultimately the marketer must take responsibility for implementing the right program for his or her business.

Q. What is the most important thing a marketer should be doing?

A. Education. Whether you have been in the business for 35 years or just graduated college, continuous professional development is a necessity in our profession. Today, a diploma comes with an expiration date. The rate and volume of changes are dramatic and the pace is extremely vigorous. Marketers need to continuously sharpen their skills by reading books, attending conferences and seminars, and taking continuing education classes. They need to communicate well with their peers and share their knowledge with others.

 

 

 

 

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.