Agenda - Day 2...

Time	Speaker	Topic
8:00-9:00	Continental Breakfast
9:00-9:40	Chris Baggott Co-Founder ExactTarget.com	eMail techniques and processes, for retention and acquisition of customers Info
9:40-10:20	Patricia Neuray Vice President Eastern Sales Overture	Paid Search Best Practices Info...
10:20-11:00	AM Break
11:00-11:40	Sean Carton Chief Experience Officer, Managing Partner Carton Donofrio Partners, Inc	Effective website transformation for optimization of branding and ecommerce
11:40-12:20	Susan Easton Executive Creative Director Avenue A/ Razorfish	Reaching your Audience: Next-generation marketing to target high-value customers. Info...
12:20-1:30	Lunch - Sponsored by: Avenue A/Razorfish
1:30-2:10	James Barker President Transcendigital LTD	Integration of on and offline marketing
2:10-2:50	Bill Tancer Vice President Research Hitwise	Online Competitive Intelligence. Info...
2:50-3:30	June Bower Vice President Corporate Marketing Openwave Systems, Inc.	Mobile Marketing - effective methods and programs. Info...
3:30-4:00	Networking Break - End of Conference

eMail techniques and processes for retention and acquisition of customer

eMail is evolving at an incredible pace, this session focuses on the very latest techniques and processes to ensure your program reaches it's potential.

•Using newsletters for customer retention

•Customer service bulletins that can build your business

•5 of the most common email mistakes made by experienced marketers

 

 

Paid Search Best Practices

Pay per click is the sure way to get your site listed it the top results for search engines. With 6 times the click-through rate of a banner ad this is one of the most cost effective methods to drive sales and traffic to your site. Get the maximum ROI for your marketing dollars. Learn from the world leader in pay for performance search, Overture.

•How PPC works to enhance your ROI

•Keyword strategies and management

•Overture tools for account management

•PPC metrics, reporting and ROI

 

Mobile Marketing - effective methods and programs.

Mobile phones are an effective marketing tool because of their potential impact on people's lives, specifically, on the availability and consumption of various consumer goods like music books, clothes, movies, food and sodas. June Bower, vice president of corporate marketing at Openwave Systems, will talk about how mobile marketing can strengthen brand loyalty and generate new revenues, and how companies, marketing agencies and carriers can work together to facilitate successful mobile marketing campaigns. She will conclude by educating the audience about how mobile phones can be used for different types of marketing campaigns, from traditional advertising to direct marketing.

 

Reaching your Audience: Next-generation marketing to target high-value customers

It keeps getting more difficult to break through to your desired target. Their days are busier and their attention spans are split among multiple channels/devices, demanding work routines, complex social interactions, and new forms of entertainment – not to mention the demands of increasingly savvy marketers. This presentation is intended to help marketers use the integrated online channel to break through the clutter, and build long-term relationships.

Susan will discuss multi-channel strategies and tactics to attract and retain high-value customers, including:

•Processes for better understanding your audience

•Strategies for more effectively integrating your brand into their lives

•Real-world examples of what is working and why

 

“Online Competitive Intelligence” – Do you know what your competitors are doing online?

Competitive intelligence, once the bastion of large corporations with multimillion dollar research budgets, is taking on a new meaning with the ability to track Internet usage behaviours. Now companies large and small, have the ability to monitor how Internet users behave in relation to their site as well as their competitors’ sites.

 

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.