Agenda - Day 1...
Time Speaker Topic 8:00-9:00 Registration and Breakfast
9:00-9:40
Susan Bratton
SVP, Sales and Marketing
Maven Networks
Keynote Address: Advanced eMarketing strategies and tactics Info...
9:40-10:30 Kevin Lee
Co-Founder/ CEO
Dit-it.com
Advanced organic and paid search techniques and processes. Info...
10:30-11:00 AM Break - Sponsored by: iProspect
11:00-11:40
Janice Kapner
Senior Director, Branding, Demand Generation & Public Relations
Microsoft Office Live Meeting
Driving and sustaining success in your marketing communications programs. Info...
11:40-12:30
Bill Nussey
President and Chief Executive Officer
SilverPOP
eMail Marketing: Challenges and opportunities in a synergetic multi-channel environment.
12:30-1:30 Lunch - Sponsored by: Did-it.com
1:30-2:10
Mark Grossman, Esq.
Becker & Poliakoff's Technology Law Group
EComputerLaw
The legal landscape of eMarketing
Info...
2:10-2:50
Fredrick Marckini
Founder, CEO
iProspect
The Year of Paid Search Engine Marketing. info...
2:50-3:20 PM Break
3:20-4:00
Mike Grandchamp
VP Marketing Communications
DigitalRiver, Inc.
Corporate Culture - IT vs. Marketing, a new partnership. Info...
4:00-4:40
Brian M. Simons
New Business Development
Harris Internet Services
The value of the online community with respect to building customer relationships. Info...
4:40-5:30
Panel
Dynamic Power Panel featuring top executives in an interactive exchange with delegates. Info...
6:00-7:30 Welcoming Reception for all delegates and speakers -open bar, food and plenty of networking
Advanced eMarketing strategies and tactics.
Big changes are on the horizon in the eMarketing arena. Susan Bratton, chairperson of AdTech and SVP, Sales and Marketing Maven Networks, will give you the insite you need in the ever changing arena of emarketing. Packed with practical actionable information, this keynote will focus on the strategies and tactics required to be successful in Internet marketing.
•The 5 myths of eMarketing
•Two methods to immediately improve your roi on email marketing
•How to incorporate emarketing programs in your marketing business plan
Advanced organic and paid search techniques and processes.
Search marketing provides one of the most cost effective methods of bringing visitors and business to your site. 81 percent of Internet users find web sites they are looking for through search. 54 percent of experienced Internet users primarily rely on search engines when trying to find a product to purchase online. This is one arena that is essential to any business.
•Organic search vs. Paid search and paid inclusion
•Integration of search marketing with other components of your marketing plan
•Metrics and process improvement, how to maximize the ROI on your search marketing program
Driving and sustaining success in your marketing communications programs.
Whether marketing in an emerging or established market, creating the right strategy and determining the best goals and objectives are always crucial...But how do you really know you're on target? And when should you start looking to change direction. Using specific best practices and measurement techniques can help revitalize and drive ongoing success of your marketing communications programs.
Janice Kapner will share her small and large company experiences to answer the elusive question, "how do you know your making the right traction in the right areas?", and "When do you need to shake it up!"
Please join Janice, for an informational and hands on look at what is working!
Corporate Culture - IT vs. Marketing, a new partnership.
In spite of the fact that company websites should be "owned" by the marketing department, there remains a disconnect with technical departments and vendors. In some instances IT departments and technical vendors actually develop and design company websites. Mike Grandchamp will explore the challenges in communication and integration of marketing and IT functions within organizations.
•How to communicate effectively with your IT department or outside tech vendor
•How to get the most from current technology without being a programmer
•What you need to know and don't need to know to effectively manage your web presence
The legal landscape of eMarketing.
The legal issues within the eMarketing arena would make a mine field look like a walk in the park. Spam laws, privacy policies, identity theft, ecommerce fraud, shipping and fulfillment requirements, intellectual property, technical contracts and more make this arena one that carries risks for the uninformed. Mark will explore everything you need to know to protect yourself and your company.
•How one simple company policy can protect you from 90% of all legal problems
•What you need to know to stay out of trouble and avoid fines and other penalties
•The top 5 mistakes that most companies make and how to avoid them
The Year of Paid Search Engine Marketing.
As a result of changes that have taken place over the last several months to the pay-for-inclusion and pay-for-placement programs offered by some of the major search properties, 2004 has truly turned out to be the year of paid search marketing. Combine these changes with the ever-escalating costs of bidding on keywords in some of the industries where online competition is fiercest, and you’ll understand why search engine marketing gets more expensive every day. Because SEM costs more than ever before, effective measurement, the right strategy, flawless execution, and a rigorous focus on ROI are more important than ever. In his presentation, Mr. Marckini will provide practical, actionable strategies that are appropriate during this year of paid search marketing – strategies you can leave with today and begin implementing tomorrow.
•The growing importance and benefits of paid inclusion
•Effective pay per click strategies -- it's all about ROI
•Relevance still rules -- natural search optimization
7 Myths of Internet Marketing.
There is a lot of conflicting information regarding Internet marketing. The seven myths of emarketing covers ideas that are promoted by many but are actually meaningless, and what areas you need to focus on. Such concepts as "traffic is good" and "you can sell to millions" will be explored and challenged. Do banners really work? Can you really integrate an effective branding program via the Internet? Are affiliate programs the road to instant revenue? These and other critical issues will be covered in this relevant session for all marketers.
•The seven myths of Internet marketing, and how to succeed online
•Read the statistics, which ones count and which ones don't
•The real truth about effective emarketing programs, no hype no baloney
The value of the online community with respect to building customer relationships.
The key to improving customer satisfaction and reducing customer service expense.
1. Introduction.
•Online shopping/customer service experience
•Challenges and successes2. Available resources to assist in the purchasing experience
•Options
•Challenges and successes
•Analyst view3. Economic impact and a migration to online
•Challenges and success4. Practical examples
5. Questions/Answers
Excerpt:Shopping via the web has reached record levels and the challenge of getting a potential shopper to a web site has been compounded by the sheer volume of competitive places to shop. The Internet shopper has the biggest mall in the world at their respective fingertips. One inquiry into a search engine and a shopper can find hundreds of places to comparatively purchase. What a boom for free enterprise.
At the same time, the shopper can locate ten-fold the number of sites offering information about what they are seeking to buy. And even though the shopper nowadays is savvier, better educated and more comfortable on the computer, the best recommendations come from the other shoppers who have visited a site, made a purchase, even returned the merchandise and making an exchange.
A dynamic interactive panel session with our top speakers and a few guest experts. This open session will focus on what your issues are individually and provide great insite, while acquainting you with your fellow delegates. In an exciting open mic forum, we will provide a supercharged arena for delegates to work with the panel and each other to find solutions to some of the most difficult emarketing issues today.
Panel Members include: Mike Grandchamp, VP Marketing, Digital River - Kevin Lee, Co-Founder, CEO, DID-IT.COM - Fredrick Marckini, Founder and CEO of iProspect - Robert Fleming, President, eMarketing Association - Bill Tancer, Vice President Research, Hitwise.
The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.
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