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The Power of eMarketing Overview

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The eMA's Power of eMarketing Conference packs a full agenda of relevant topics, and networking opportunities into a one day event. Discover new ways to manage and implement your marketing programs. Gain the perspective of acclaimed industry experts to improve the performance of your programs. Join us for a day of interactive participative sessions and outstanding networking opportunities.
We guarantee this conference will exceed your expectations.

You will learn the latest strategies and techniques for effective eMarketing, on and offline integration, eMail marketing, search engine methodologies and more. A stimulating interactive panel discussion will cover all areas of the eMarketing spectrum.

Network with fellow marketers, engage in energizing discussions and spark new ideas. This is one opportunity you won't want to miss.

(Advance registration only - On-site registration will not be available for this event).

 
Agenda / September 5th, 2002 - Thursday


7:30
Registration and Continental Breakfast

8:15
Chairperson's Opening Remarks

eMarketing Overview

Speaker: Robert Fleming
President and CEO, eMarketing Association
eMarketingAssociation.com

eMarketing has created profound changes in the way we market products and services. Offline channels are blurred by the inclusion of web addresses and public expectations of website content continue to escalate. eMarketing techniques and methods are constantly evolving. As marketers we have both great challenges and opportunities in this new digital arena.

Channel blur in offline marketing - how your URL affects your offline marketing
Applying uniform process improvement techniques to your online programs
Online tools - email, banner advertising, search engine marketing

9:00
ADVANCED EMAIL MARKETING STRATAGIES

Speaker: Gabriela Linares
Vice President of Marketing for L-Soft (LISTSERV®)
Lsoft.com

eMail marketing is one of the most effective marketing tools in the digital arena. Over 90% of all Internet users have email accounts. Learn effective stratAgies to enhance your bottom line.

Permission based marketing
HTML vs. Text and other design issues
Effective techniques for the deployment of email marketing programs


9:50
Networking Break - Refreshments

 

10:20
NOT SO SECRET SECRETS OF eMARKETING

Speaker: S. Murray Gaylord
VP of Brand Marketing
Yahoo.com

eMarketing Solutions should be integrated and seamless on the web and off. Enterprise solutions provide for coordinated synergy between all marketing channels. eCommerce web presence should complement enterprise marketing.

Why consumer marketers must incorporate digital marketing their plans
How eMarketers can synchronize their messages to consumer behavior
The need for need based eMarketing solutions


11:10
DATABASE EMAIL DEPLOYMENT AND METRICS

Speaker: Nancy Joyce
VP and General Manager, West Coast Marketer Sales, DoubleClick Inc.

DoubleClick.com

Marketers and publishers need to to strategize, execute and analyze virtually every aspect of their email marketing. Nancy Joyce covers building consent-based databases, deploying email campaigns with sophisticated targeting, personalization and customization, testing and analyzing messages and campaigns to measure response and conversion, and optimizing campaigns with detailed response metrics.

eMail marketing database integration using a centrally managed infrastructure
Metrics and conversion rate analysis for effective email programs
Market segmentation for effective personalization


12:00 Noon
Fiesta Networking Luncheon - A California Treat!

1:15
PAY PER CLICK SEARCH ENGINE TECHNIQUES AND STRATEGIES

Speaker: Todd Daum
Vice President of Marketing, Overture
Overture.com

Pay per click is the sure way to get your site listed it the top results for search engines. With 6 times the click-through rate of a banner ad this is one of the most cost effective methods to drive sales and traffic to your site. Get the maximum ROI for your marketing dollars. Learn from the world leader in pay for performance search, Overture.

How PPC works to enhance your ROI
Keyword strategies and management
Overture tools for account management
PPC metrics, reporting and ROI


2:00
ONLINE CO-MARKETING SYNDICATION TECHNIQUES - DRIVING ON/ OFFLINE SALES

Speaker: Greg Murtagh
CEO - Founder, eMarketing, Inc.
eMarketingInc.com

eMarketing, Inc. has earned the trust of Fortune 100 giants and small start-ups alike. Companies like Kraft, General Mills, 3Com, Pifzer, Georga-Pacific and others have turned to eMarketing, Inc., for solutions to their marketing problems.

Content Syndication - enables manufacturers to engage customers on retailer’s sites
How to use syndication as a powerful co-marketing tool

2:45
BREAK - REFRESHMENTS

3:00
INTEGRATING ON AND OFFLINE MARKETING PROGRAMS

Speaker: Mike Grandchamp
VP Marketing, Digital River, Inc.
DigitalRiver.com

The line between on and offline continues to blur. With web addresses in most offline promotions, the dynamics of marketing have changed. Integration is an essential element of almost all marketing programs today.

Unique offline promotions to drive online sales
Common mistakes of marketers using offline channels
Channel integration

3:45
BANNERS, POP-UPS, STREAMING AND OTHER ONLINE MEDIA STRATEGIES

Speaker: Susan Bratton
CEO, Cendara
Cendara.com

Skyscrapers, medium rectangles, intrusive pop-ups, unders and overs, streaming, floating and interstitials -- it's a morass of vocabulary.

Susan Bratton CEO of Cendara, Inc. demystifies the subject, shows you strong case studies of successful campaigns and delves further into the concepts of anonymous profiling, adaptive targeting and the impact of broadband connectivity on the advertising opportunity. Chock full of reference material, this presentation is an overview that lets you wrap your head around the whole subject and extract those tidbits that are germane to your business needs.

Online advertising clarified
Methods and processes to increase your ROI
Rich media and streaming media in Internet advertising


4:30
PANEL DISCUSSION - Q & A WITH INDUSTRY LEADERS


Panel Members:

    Chris Barnes - Vice President Sales - Plexus M/2, Inc.

    Tom Beaulieu - Senior Vice President - Plexus M/2, Inc.

    Todd Daum - VP Marketing - Overture

    Robert Fleming - President - eMarketing Association

    Mike Grandchamp - VP Marketing - Digital River, Inc.

    S. Murray Gaylord - VP of Brand Marketing - Yahoo! Inc.

    Nancy Joyce - VP and Gen. Mgr., West Coast Marketer Sales, DoubleClick Inc.

    Gabriela Linares - VP Marketing - L-Soft (LISTSERV®)

    Greg Murtagh - Founder/CEO - eMarketing, Inc.

    Laura Thieme - President - Bizresearch

    Brad Waller - VP, Affiliate and Business Development - ePage, Inc.

       

      Discuss challenges and opportunities working in the context of an ever changing environment and the effect of online marketing on offline programs.

5:15
Close of Conference
No-Host Networking Reception for all speakers and attendees

Agenda/ Speakers subject to change without notice

 
Where and When:  
Who Should Attend:

  • September 5th, 2002
  • The Crowne Plaza Hotel
    300 N. Harbor Dr.
    Redondo Beach, CA 90277
  • (15 minutes from LAX)
  • All rooms feature two telephones with computer hook-ups and voicemail, dataport and modem connection.
  • Crowne Plaza Phone: 310 318-8888
  • Crowne Plaza Fax: 310 376-1930
  • E-mail The Crowne Plaza
  • Driving Directions:
    FROM LAX: I-405 SOUTH, EXIT AT CRENSHAW BLVD. GO SOUTH. WEST ON TORRANCE BLVD. NORTH ON CATALINA. HOTEL LOCATED ON CORNER OF BERYL AND CATALINA.

The Four Star, award-winning Crowne Plaza Redondo Beach and Marina Hotel boasts a perfect location, overlooking the Pacific Ocean, King Harbor and Redondo Marina.

Special Attendee room rate for this conference of $149.00, save $50/per night over standard rack rates.

You must call the hotel directly at the number above and identify yourself as attending the eMarketing Association's conference.

There are a limited number of rooms available with this rate.

Room Rate availability cannot be guaranteed after August 3rd.

Distances to / from the Hotel:

•Los Angeles International Airport (LAX) - 7 miles south, taxi service available, alternative transportation: Super Shuttle

•Long Beach Airport (LBG) - 8 miles north, taxi service available, alternative transportation: Super Shuttle

•Burbank Airport (BUR) - 24 miles northeast, taxi service available, alternative transportation: Super Shuttle

A complimentary shuttle to area shopping malls is provided.

 


CEO's and Vice Presidents, Directors and Managers of:

  • E-Marketing
  • E-Commerce
  • Marketing
  • Internet Marketing
  • Brand/Product Management
  • Corporate Strategy
  • Business Development
  • Sales
  • Communications
  • Partnerships and Alliances
  • Customer Relationship Management
  • Advertising

This event is sure to be an excellent networking and learning opportunity for everyone.

Cost:

$495.00 for 1 day event
Register Today

Price includes:

  • Breakfast
  • Breaks
  • Fiesta Lunch
  • No-host networking session
  • Conference folder
  • Goodie bag

You will learn the latest strategies and techniques for effective eMarketing, on/offline integration, banner advertising, email marketing, search engine methodologies and more.

A stimulating interactive panel discussion will cover all areas of the eMarketing spectrum.

Press:   Cancellation/Substitution policy:



Qualified members of the press may apply for a press pass by sending an email to:

admin@emarketingassociation.com

Please include the name and phone number of your publication. If you are a freelance writer we will need a letter from your editor approving your coverage of this event.

All press credentials are subject to approval, only recognized media will be issued passes.

 

 

Substitutions will be accepted at any time. However if you must cancel you will receive a full refund, less a 20% service fee, if you notify us in writing before August 25th. We are unable to grant refunds after that date.

 

Conference Guarantee:

If you attend this conference and it does not exceed your expectations the eMA will credit your entire registration fee towards another eMA event.

For more information contact:

Admin at: Admin@emarketingassociation.com
or call: 800 417 7506

 

About Redondo Beach:


Photo By: John Poimiroo

Nearby Attractions
King Harbor Marina / Seaside Lagoon (Across the street from the hotel)
Redondo, Manhattan and Hermosa Beaches/ Downtown LA/ Hollywood Bowl/ Hollywood/ Walk of Fame/ Mann's Chinese Theate/ Disneyland/ Knott's Berry Farm/ Universal Studios/ Long Beach Aquarium/ Beverly Hills/ Dodger Stadium/ Staples Center/ Great Western Forum/ The Queen Mary...
The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.
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