eMarketing Association Conference

The Power of eMarketing Overview

The eMA's Power of eMarketing Conference packs a full agenda of relevant topics, and networking opportunities into a one day event. Discover new ways to manage and implement your marketing programs. Gain the perspective of acclaimed industry experts to improve the performance of your programs. Join us for a day of interactive participative sessions and outstanding networking opportunities.
We guarantee this conference will exceed your expectations.

You will learn the latest strategies and techniques for effective eMarketing, on and offline integration, eMail marketing, search engine methodologies and more. A stimulating interactive panel discussion will cover all areas of the eMarketing spectrum.

Network with fellow marketers, engage in energizing discussions and spark new ideas. This is one opportunity you won't want to miss.

(Advance registration only - On-site registration will not be available for this event).

Agenda / September 5th, 2002 - Thursday

7:30
Registration and Continental Breakfast

8:15
Chairperson's Opening Remarks
eMarketing Overview

Speaker: Robert Fleming
President and CEO, eMarketing Association
eMarketingAssociation.com

eMarketing has created profound changes in the way we market products and services. Offline channels are blurred by the inclusion of web addresses and public expectations of website content continue to escalate. eMarketing techniques and methods are constantly evolving. As marketers we have both great challenges and opportunities in this new digital arena.

Channel blur in offline marketing - how your URL affects your offline marketing

Applying uniform process improvement techniques to your online programs

Speaker: Gabriela Linares
Vice President of Marketing for L-Soft (LISTSERV®)
Lsoft.com

eMail marketing is one of the most effective marketing tools in the digital arena. Over 90% of all Internet users have email accounts. Learn effective stratAgies to enhance your bottom line.

9:50
Networking Break - Refreshments

10:20
NOT SO SECRET SECRETS OF eMARKETING

Speaker: S. Murray Gaylord
VP of Brand Marketing
Yahoo.com

eMarketing Solutions should be integrated and seamless on the web and off. Enterprise solutions provide for coordinated synergy between all marketing channels. eCommerce web presence should complement enterprise marketing.

Why consumer marketers must incorporate digital marketing their plans
How eMarketers can synchronize their messages to consumer behavior
The need for need based eMarketing solutions

11:10
DATABASE EMAIL DEPLOYMENT AND METRICS
Speaker: Nancy Joyce
VP and General Manager, West Coast Marketer Sales, DoubleClick Inc.
DoubleClick.com

12:00 Noon
Fiesta Networking Luncheon - A California Treat!

1:15
PAY PER CLICK SEARCH ENGINE TECHNIQUES AND STRATEGIES

2:00
ONLINE CO-MARKETING SYNDICATION TECHNIQUES - DRIVING ON/ OFFLINE SALES

Speaker: Greg Murtagh
CEO - Founder, eMarketing, Inc.
eMarketingInc.com

eMarketing, Inc. has earned the trust of Fortune 100 giants and small start-ups alike. Companies like Kraft, General Mills, 3Com, Pifzer, Georga-Pacific and others have turned to eMarketing, Inc., for solutions to their marketing problems.

Content Syndication - enables manufacturers to engage customers on retailer’s sites

How to use syndication as a powerful co-marketing tool

2:45
BREAK - REFRESHMENTS

3:00
INTEGRATING ON AND OFFLINE MARKETING PROGRAMS

Speaker: Mike Grandchamp
VP Marketing, Digital River, Inc.
DigitalRiver.com

The line between on and offline continues to blur. With web addresses in most offline promotions, the dynamics of marketing have changed. Integration is an essential element of almost all marketing programs today.

Unique offline promotions to drive online sales

Common mistakes of marketers using offline channels

3:45
BANNERS, POP-UPS, STREAMING AND OTHER ONLINE MEDIA STRATEGIES

Speaker: Susan Bratton
CEO, Cendara
Cendara.com

Skyscrapers, medium rectangles, intrusive pop-ups, unders and overs, streaming, floating and interstitials -- it's a morass of vocabulary.

Susan Bratton CEO of Cendara, Inc. demystifies the subject, shows you strong case studies of successful campaigns and delves further into the concepts of anonymous profiling, adaptive targeting and the impact of broadband connectivity on the advertising opportunity. Chock full of reference material, this presentation is an overview that lets you wrap your head around the whole subject and extract those tidbits that are germane to your business needs.

Online advertising clarified
Methods and processes to increase your ROI
Rich media and streaming media in Internet advertising

4:30
PANEL DISCUSSION - Q & A WITH INDUSTRY LEADERS

Panel Members:

Chris Barnes - Vice President Sales - Plexus M/2, Inc.

Tom Beaulieu - Senior Vice President - Plexus M/2, Inc.

Robert Fleming - President - eMarketing Association

Gabriela Linares - VP Marketing - L-Soft (LISTSERV®)

Greg Murtagh - Founder/CEO - eMarketing, Inc.

Laura Thieme - President - Bizresearch

Brad Waller - VP, Affiliate and Business Development - ePage, Inc.

Discuss challenges and opportunities working in the context of an ever changing environment and the effect of online marketing on offline programs.

5:15
Close of Conference
No-Host Networking Reception for all speakers and attendees

Who Should Attend:

CEO's and Vice Presidents, Directors and Managers of:

Brand/Product Management

Business Development

Partnerships and Alliances

Customer Relationship Management

This event is sure to be an excellent networking and learning opportunity for everyone.

Substitutions will be accepted at any time. However if you must cancel you will receive a full refund, less a 20% service fee, if you notify us in writing before August 25th. We are unable to grant refunds after that date.

Conference Guarantee:

If you attend this conference and it does not exceed your expectations the eMA will credit your entire registration fee towards another eMA event.

For more information contact:

Admin at: Admin@emarketingassociation.com
or call: 800 417 7506

Nearby Attractions

King Harbor Marina / Seaside Lagoon (Across the street from the hotel)
Redondo, Manhattan and Hermosa Beaches/ Downtown LA/ Hollywood Bowl/ Hollywood/ Walk of Fame/ Mann's Chinese Theate/ Disneyland/ Knott's Berry Farm/ Universal Studios/ Long Beach Aquarium/ Beverly Hills/ Dodger Stadium/ Staples Center/ Great Western Forum/ The Queen Mary...

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.

(15 minutes from LAX) This event is closed. Please see our upcoming conference. Sponsored by:

The Power of eMarketing Overview
The eMA's Power of eMarketing Conference packs a full agenda of relevant topics, and networking opportunities into a one day event. Discover new ways to manage and implement your marketing programs. Gain the perspective of acclaimed industry experts to improve the performance of your programs. Join us for a day of interactive participative sessions and outstanding networking opportunities. We guarantee this conference will exceed your expectations. You will learn the latest strategies and techniques for effective eMarketing, on and offline integration, eMail marketing, search engine methodologies and more. A stimulating interactive panel discussion will cover all areas of the eMarketing spectrum. Network with fellow marketers, engage in energizing discussions and spark new ideas. This is one opportunity you won't want to miss. (Advance registration only - On-site registration will not be available for this event).

Agenda / September 5th, 2002 - Thursday
7:30 Registration and Continental Breakfast 8:15 Chairperson's Opening Remarks eMarketing Overview Speaker: Robert Fleming President and CEO, eMarketing Association eMarketingAssociation.com eMarketing has created profound changes in the way we market products and services. Offline channels are blurred by the inclusion of web addresses and public expectations of website content continue to escalate. eMarketing techniques and methods are constantly evolving. As marketers we have both great challenges and opportunities in this new digital arena. Channel blur in offline marketing - how your URL affects your offline marketing Applying uniform process improvement techniques to your online programs Online tools - email, banner advertising, search engine marketing 9:00 ADVANCED EMAIL MARKETING STRATAGIES Speaker: Gabriela Linares Vice President of Marketing for L-Soft (LISTSERV®) Lsoft.com eMail marketing is one of the most effective marketing tools in the digital arena. Over 90% of all Internet users have email accounts. Learn effective stratAgies to enhance your bottom line. Permission based marketing HTML vs. Text and other design issues Effective techniques for the deployment of email marketing programs 9:50 Networking Break - Refreshments 10:20 NOT SO SECRET SECRETS OF eMARKETING Speaker: S. Murray Gaylord VP of Brand Marketing Yahoo.com eMarketing Solutions should be integrated and seamless on the web and off. Enterprise solutions provide for coordinated synergy between all marketing channels. eCommerce web presence should complement enterprise marketing. Why consumer marketers must incorporate digital marketing their plans How eMarketers can synchronize their messages to consumer behavior The need for need based eMarketing solutions 11:10 DATABASE EMAIL DEPLOYMENT AND METRICS Speaker: Nancy Joyce VP and General Manager, West Coast Marketer Sales, DoubleClick Inc. DoubleClick.com Marketers and publishers need to to strategize, execute and analyze virtually every aspect of their email marketing. Nancy Joyce covers building consent-based databases, deploying email campaigns with sophisticated targeting, personalization and customization, testing and analyzing messages and campaigns to measure response and conversion, and optimizing campaigns with detailed response metrics. eMail marketing database integration using a centrally managed infrastructure Metrics and conversion rate analysis for effective email programs Market segmentation for effective personalization 12:00 Noon Fiesta Networking Luncheon - A California Treat! 1:15 PAY PER CLICK SEARCH ENGINE TECHNIQUES AND STRATEGIES Speaker: Todd Daum Vice President of Marketing, Overture Overture.com Pay per click is the sure way to get your site listed it the top results for search engines. With 6 times the click-through rate of a banner ad this is one of the most cost effective methods to drive sales and traffic to your site. Get the maximum ROI for your marketing dollars. Learn from the world leader in pay for performance search, Overture. How PPC works to enhance your ROI Keyword strategies and management Overture tools for account management PPC metrics, reporting and ROI 2:00 ONLINE CO-MARKETING SYNDICATION TECHNIQUES - DRIVING ON/ OFFLINE SALES Speaker: Greg Murtagh CEO - Founder, eMarketing, Inc. eMarketingInc.com eMarketing, Inc. has earned the trust of Fortune 100 giants and small start-ups alike. Companies like Kraft, General Mills, 3Com, Pifzer, Georga-Pacific and others have turned to eMarketing, Inc., for solutions to their marketing problems. Content Syndication - enables manufacturers to engage customers on retailer’s sites How to use syndication as a powerful co-marketing tool 2:45 BREAK - REFRESHMENTS 3:00 INTEGRATING ON AND OFFLINE MARKETING PROGRAMS Speaker: Mike Grandchamp VP Marketing, Digital River, Inc. DigitalRiver.com The line between on and offline continues to blur. With web addresses in most offline promotions, the dynamics of marketing have changed. Integration is an essential element of almost all marketing programs today. Unique offline promotions to drive online sales Common mistakes of marketers using offline channels Channel integration 3:45 BANNERS, POP-UPS, STREAMING AND OTHER ONLINE MEDIA STRATEGIES Speaker: Susan Bratton CEO, Cendara Cendara.com Skyscrapers, medium rectangles, intrusive pop-ups, unders and overs, streaming, floating and interstitials -- it's a morass of vocabulary. Susan Bratton CEO of Cendara, Inc. demystifies the subject, shows you strong case studies of successful campaigns and delves further into the concepts of anonymous profiling, adaptive targeting and the impact of broadband connectivity on the advertising opportunity. Chock full of reference material, this presentation is an overview that lets you wrap your head around the whole subject and extract those tidbits that are germane to your business needs. Online advertising clarified Methods and processes to increase your ROI Rich media and streaming media in Internet advertising 4:30 PANEL DISCUSSION - Q & A WITH INDUSTRY LEADERS Panel Members: Chris Barnes - Vice President Sales - Plexus M/2, Inc. Tom Beaulieu - Senior Vice President - Plexus M/2, Inc. Todd Daum - VP Marketing - Overture Robert Fleming - President - eMarketing Association Mike Grandchamp - VP Marketing - Digital River, Inc. S. Murray Gaylord - VP of Brand Marketing - Yahoo! Inc. Nancy Joyce - VP and Gen. Mgr., West Coast Marketer Sales, DoubleClick Inc. Gabriela Linares - VP Marketing - L-Soft (LISTSERV®) Greg Murtagh - Founder/CEO - eMarketing, Inc. Laura Thieme - President - Bizresearch Brad Waller - VP, Affiliate and Business Development - ePage, Inc. Discuss challenges and opportunities working in the context of an ever changing environment and the effect of online marketing on offline programs. 5:15 Close of Conference No-Host Networking Reception for all speakers and attendees Agenda/ Speakers subject to change without notice

Where and When:		Who Should Attend:
September 5th, 2002 The Crowne Plaza Hotel 300 N. Harbor Dr. Redondo Beach, CA 90277 (15 minutes from LAX) All rooms feature two telephones with computer hook-ups and voicemail, dataport and modem connection. Crowne Plaza Phone: 310 318-8888 Crowne Plaza Fax: 310 376-1930 E-mail The Crowne Plaza Driving Directions: FROM LAX: I-405 SOUTH, EXIT AT CRENSHAW BLVD. GO SOUTH. WEST ON TORRANCE BLVD. NORTH ON CATALINA. HOTEL LOCATED ON CORNER OF BERYL AND CATALINA. The Four Star, award-winning Crowne Plaza Redondo Beach and Marina Hotel boasts a perfect location, overlooking the Pacific Ocean, King Harbor and Redondo Marina. Special Attendee room rate for this conference of $149.00, save $50/per night over standard rack rates. You must call the hotel directly at the number above and identify yourself as attending the eMarketing Association's conference. There are a limited number of rooms available with this rate. Room Rate availability cannot be guaranteed after August 3rd. Distances to / from the Hotel: •Los Angeles International Airport (LAX) - 7 miles south, taxi service available, alternative transportation: Super Shuttle •Long Beach Airport (LBG) - 8 miles north, taxi service available, alternative transportation: Super Shuttle •Burbank Airport (BUR) - 24 miles northeast, taxi service available, alternative transportation: Super Shuttle A complimentary shuttle to area shopping malls is provided.		CEO's and Vice Presidents, Directors and Managers of: E-Marketing E-Commerce Marketing Internet Marketing Brand/Product Management Corporate Strategy Business Development Sales Communications Partnerships and Alliances Customer Relationship Management Advertising This event is sure to be an excellent networking and learning opportunity for everyone.
		Cost:
		$495.00 for 1 day event Register Today Price includes: Breakfast Breaks Fiesta Lunch No-host networking session Conference folder Goodie bag You will learn the latest strategies and techniques for effective eMarketing, on/offline integration, banner advertising, email marketing, search engine methodologies and more. A stimulating interactive panel discussion will cover all areas of the eMarketing spectrum.
Press:		Cancellation/Substitution policy:
Qualified members of the press may apply for a press pass by sending an email to: admin@emarketingassociation.com Please include the name and phone number of your publication. If you are a freelance writer we will need a letter from your editor approving your coverage of this event. All press credentials are subject to approval, only recognized media will be issued passes.		Substitutions will be accepted at any time. However if you must cancel you will receive a full refund, less a 20% service fee, if you notify us in writing before August 25th. We are unable to grant refunds after that date. Conference Guarantee: If you attend this conference and it does not exceed your expectations the eMA will credit your entire registration fee towards another eMA event. For more information contact: Admin at: Admin@emarketingassociation.com or call: 800 417 7506
About Redondo Beach:
Info on Redondo Beach Current Redondo Beach Weather A Redondo Beach photo slideshow Nearby Attractions King Harbor Marina / Seaside Lagoon (Across the street from the hotel) Redondo, Manhattan and Hermosa Beaches/ Downtown LA/ Hollywood Bowl/ Hollywood/ Walk of Fame/ Mann's Chinese Theate/ Disneyland/ Knott's Berry Farm/ Universal Studios/ Long Beach Aquarium/ Beverly Hills/ Dodger Stadium/ Staples Center/ Great Western Forum/ The Queen Mary...


The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant.