eMA-eVents

eMA Sponsored and Endorsed Events

When: October 29th and 30th, 2008
Where: Atlanta, GA
Event URL: eMarketingAssociation.com/2008/atlanta/

The #1 premier industry event for advanced eMarketing techniques, processes and best practices. Guaranteed.

* Sophisticated, advanced presentations by leaders in the eMarketing arena
* Excellent networking environment
* Interactive forum for attendee participation
* Registration includes full lunches, breaks, networking reception and free wi-fi.
* Free follow up consultations available to all attendees

eM8 is an outstanding marketing event. This conference will provide you with actionable ideas, strategies and tactics you can put to work immediately upon returning to your office. We guarantee that you will achieve a higher ROI on your marketing programs within 6 months of attending this event, or we will credit your entire registration fee towards another eMA conference.

When: May 15th and 16th, 2008
Where: Zurich, Switzerland
Event URL: eyeforpharma.com/onlinemarketing2008

Eyeforpharma's leading eMarketing Summit returns for it's third successful year with a new format and new concepts for 2008, you'll hear from the most experienced and innovative eMarketing experts and enjoy an interactive hands-on learning experience. Join the 2008 Summit and get fresh perspectives on how to revitalise your online campaigns by introducing better measurement, coordination and execution strategies into your Marketing Mix.At no other time and in no other place can you find such a high concentration of know-how and innovative ideas in one venue!

KEY POINTS TO BE ADDRESSED AT THE SUMMIT:

Segmentation: Learn best practice in segmenting, targeting and positioning for more effective eMarketing campaigns.
Web 2.0 & New Media: Understand the influence on the market and ways to capitalize through these new channels.
ROI Tracking: Develop KPI's to measure eMarketing strategies
Marketing Mix: Discover the latest trends in the multi-channel approach and take an in-depth look at integrating your sales force with edetailing.

eyeforpharma.com/onlinemarketing2008

Building a Roadmap to an Integrated Marketing Strategy

When: Monday, May 19, 2008 Time - 8:30am - 4pm
Where: Northpointe Conference Center - Lewis Center, OH
Event Url: ohiowebleaders.com

Presented by Ohio Web Leaders, this seminar is perfect for Marketing Managers, Product Marketing, Marketing Communications, Web Developers, Business Owners or Marketing Executives who want to learn how to use the Internet in their marketing campaigns. The seminar will focus on helping you learn new web marketing techniques so you can work smarter, not more. We will have experts presenting search engine optimization, viral marketing, and website performance that can be leveraged with your existing plans. You will leave with actionable ideas for improving the performance of your web site and building a strong campaign that includes offline and online marketing strategies.

The presenting companies include Webbed Marketing, Clear Saleing, and Minds On Marketing.

Listing submissions...

If you have an eMarketing related event, conference or seminar and would like it listed here please inquire at: admin@emarketingassociation.com


eMA Sponsored and Endorsed Events
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"The event page is a great way to reach a highly targeted group of eMarketers. Over 90% of eMA members influence buying decisions. Sponsoring an eMA event provides your company with targeted exposure, unmatched anywhere." Nicole Reed eMA Conference and Event Director	The eMarketing Association
	When: October 29th and 30th, 2008 Where: Atlanta, GA Event URL: eMarketingAssociation.com/2008/atlanta/ The #1 premier industry event for advanced eMarketing techniques, processes and best practices. Guaranteed. * Sophisticated, advanced presentations by leaders in the eMarketing arena * Excellent networking environment * Interactive forum for attendee participation * Registration includes full lunches, breaks, networking reception and free wi-fi. * Free follow up consultations available to all attendees eM8 is an outstanding marketing event. This conference will provide you with actionable ideas, strategies and tactics you can put to work immediately upon returning to your office. We guarantee that you will achieve a higher ROI on your marketing programs within 6 months of attending this event, or we will credit your entire registration fee towards another eMA conference.

	When: San Francisco, May 19 – 20 \| Los Angeles, Sept TBD Event URL: PPCSummit.com (This event is discounted for eMA Members. See members-only area for details) Pay Per Click Summit Better Pay Per Click Results in 2 Days! Learn how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter, and all the smaller search engines! PPC Summits are How To workshops that teach online marketers and advertisers how to better manage Pay Per Click and search marketing campaigns. The focus is solidly on advertiser education: how to spend less money and gain better results. During these interactive, two day summits, the expert trainers uncover closely guarded strategies and tips proven to help marketers make more money with pay per click marketing! Stay ahead of the competition by learning the latest PPC trends and how to apply them--perfect for new PPC advertisers or experienced. Attendees walk away with the tools necessary to increase marketing ROI and reduce marketing dollars. Register by the early bird date and save $200! For more information, please visit http://www.ppcsummit.com/register.html?emktr or call 800.507.2958 ext 703.
	b
	When: May 15th and 16th, 2008 Where: Zurich, Switzerland Event URL: eyeforpharma.com/onlinemarketing2008 Eyeforpharma's leading eMarketing Summit returns for it's third successful year with a new format and new concepts for 2008, you'll hear from the most experienced and innovative eMarketing experts and enjoy an interactive hands-on learning experience. Join the 2008 Summit and get fresh perspectives on how to revitalise your online campaigns by introducing better measurement, coordination and execution strategies into your Marketing Mix.At no other time and in no other place can you find such a high concentration of know-how and innovative ideas in one venue! KEY POINTS TO BE ADDRESSED AT THE SUMMIT: Segmentation: Learn best practice in segmenting, targeting and positioning for more effective eMarketing campaigns. Web 2.0 & New Media: Understand the influence on the market and ways to capitalize through these new channels. ROI Tracking: Develop KPI's to measure eMarketing strategies Marketing Mix: Discover the latest trends in the multi-channel approach and take an in-depth look at integrating your sales force with edetailing. eyeforpharma.com/onlinemarketing2008
	b
	Building a Roadmap to an Integrated Marketing Strategy When: Monday, May 19, 2008 Time - 8:30am - 4pm Where: Northpointe Conference Center - Lewis Center, OH Event Url: ohiowebleaders.com Presented by Ohio Web Leaders, this seminar is perfect for Marketing Managers, Product Marketing, Marketing Communications, Web Developers, Business Owners or Marketing Executives who want to learn how to use the Internet in their marketing campaigns. The seminar will focus on helping you learn new web marketing techniques so you can work smarter, not more. We will have experts presenting search engine optimization, viral marketing, and website performance that can be leveraged with your existing plans. You will leave with actionable ideas for improving the performance of your web site and building a strong campaign that includes offline and online marketing strategies. The presenting companies include Webbed Marketing, Clear Saleing, and Minds On Marketing.

	When: June 4, 2008 Where: Hotel Pennsylvania, New York, NY Event URL: internetmarketingconference.com Internet marketing for smartphones, cell phones, and other mobile devices is still in its infancy. IMC (Internet Marketing Conference) returns to New York to continue the conversation about how to maximize the return on mobile marketing spend.

	Predictive Analytics for Business, Marketing and Web When: June 5-6, 2008 Where: San Francisco (May), New York City (June) Event Url: predictionimpact.com/predictive-analytics-training.html Sponsor: Prediction Impact, Inc. (This seminar is offered in conjunction with the eMetrics Marketing Optimization Summit.) **Early-bird special: Sign up one month ahead for $100 off the registration fee Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn—predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it. The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to, according to that visitor's profile. This is AB selection, rather than just AB testing. Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions. In two days we cover: • The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative • How to strategically position and tactically deploy predictive analytics and data mining at your company • How to bridge the prevalent gap between technical understanding and practical use • How a predictive model works, how it's created and how much revenue it generates • Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Excel. For more information, visit predictionimpact.com/predictive-analytics-training.html, or e-mail us at training@predictionimpact.com. You may also call (415) 683-1146.

	When: June 23-25 Where: Hyatt Coconut Point Resort - Bonita Springs, Florida Event URL: iirusa.com/romi ROMI: Success through Synergy eMarketing Association Members receive 15% off the standard pricing - See Members-only area for details. ROMI: Success through Synergy will examine gaps between conventional and contemporary methods and strategies, open doors to reaching new niche markets, and explore emerging processes that reflect the changing marketplace. Delve into the roadmap for long-term ROI in the two-part general session The Customer Equity Paradigm Shift. Discover fresh perspectives through Virtual Worlds. Look into competitive and counter intelligence, and investigate what an ROI process for the small business is all about. Customize your experience by attending sessions of your choosing in these specialized tracks: Methods of Measurement, Emerging Practices, New Strategy & Team Synergy. Join us as we begin to weave the fractured aspects o measurement in modern day accountability together to form integrated strategy to mine across all platforms and mine for data that drives strategy.

	When:August 4-7 2008 Where:The Hilton, Washington DC Event URL: etail2008.com North America’s Largest Conference for Multi-Channel Retailers Returns to Our Nation’s Capital! See what’s New For 2008 as eTail delivers immeasurable value & measurable results that you won’t find anywhere else! eTail this August is dedicated to help every retailer reach new online heights – from holiday 2008 through 2009. We will focus on tactical content to help you refine your eCommerce business, and examine how to integrate these tactics into your multi-channel strategy. Our mission is to LEAVE NO BRAND BEHIND in the future of online retail. For additional information, please email us at etail@wbresearch.com or Phone 1.888.482.6012, Fax 1.973.256.0205

	When: September 11-12, 2008 Where: Terminal City Club, Vancouver, BC, Canada Event URL: internetmarketingconference.com All aspects of doing business online will be covered: web analytics, strategy, content, search engine marketing, search engine optimization, e-mail marketing, social media, on-site behavioral targeting, multivariate testing, and much more. Speakers and panelists include Eric T. Peterson (Web Analytics Demystified), Jeremiah Owyang (Forrester), Tom Leung (Google), Bob Page (Yahoo!), Jason Burby (ZAAZ), Darren Barefoot and Julie Szabo (Capulet Communications), Robbin Steif (Lunametrics), Xavier Casanova (Liveclicker), and Jonghee Jo (Victoria’s Secret).
	Listing submissions...
If you have an eMarketing related event, conference or seminar and would like it listed here please inquire at: admin@emarketingassociation.com Please include the date/time/location, a brief description and a logo. All entries subject to eMA approval.