Sponsored by:

Panel Member : Chris Barnes
Vice President Sales, Plexus M/2, Inc.

Christopher Barnes is responsible for the identification and development of long term key account business opportunities for Plexus M/2, a national internet services firm. Mr. Barnes facilitates the introduction of the "Plexus brand" by consulting with clients and their agencies to develop and deploy defined integrated marketing strategies. He has over ten years experience in consultative selling, marketing, and empowering sales teams across a variety of industries: the Internet, Advertising, Multimedia Design, and Print Production.

Previously, he was a founding member of ComChoice, a successful three year old interactive marketing agency in Los Angeles. He was instrumental in acquiring key accounts such as Nissan Motors, Lexus, 20th Century Fox, and Independent Advantage Financial. Mr. Barnes' insights into new marketing solutions help lead this company's drive into CD-ROM and web development. His duties included the development of strategic alliances and building and motivating a sales team to reach specified sales goals.

He previously worked for a division of Time Warner, providing turnkey CD?ROM packaging and replication solutions for the Software Industry. His clients included Activision, Havas Interactive, Knowledge Adventure, and Sierra On?Line, among others.

Mr. Barnes is a graduate of the University of Minnesota. In his spare time, Mr. Barnes develops mentoring groups in the Los Angeles area. Mr. Barnes also speaks at trade shows and business schools by invitation on the subject of Interactive Marketing.


Panel Member:
Tom Beaulieu
Senior Vice President, Plexus M/2, Inc.

Tom Beaulieu's talents include the ability to merge business principles with technological solutions in today's growing Internet economy. He excels at integrating web applications into corporate infrastructure. Tom Beaulieu has spent the last 11 years developing, consulting, and implementing results-oriented Internet strategies and visual marketing solutions. His understanding of Internet technology uniquely complements his experience in the creative disciplines. These skills allow him to meld the business, technical, and creative communities into cohesive teams.

His client list includes companies such as Sothebys.com, Sho-Air.com, Carday.com, Pagenet, Sicor and The Simon Weisenthal Center.

Mr. Beaulieu worked previously for DoctorDiscount.com, a start-up ASP solution for automated inventory replenishment for doctors, hospitals, and surgery centers, as Director of Product Development. He developed and managed the implementation of the suite of products and services on which the company is based its marketing and sales efforts.

Previously, he founded and operated for eight years, Korito Visual Communications, a full service creative agency specializing in visual marketing programs, digital media and Internet solutions. As President of Redeye Communications, he successfully directed a third party software development and Internet solutions firm.

On a personal note, Mr. Beaulieu supports the Annual Avon Three Day 60- Mile Walk to raise money for cancer testing. Tom's involvement in this charity includes leading a 30 person advance team, planning and setting up two campsites which feed and sleep 3500 people each night. Tom is also involved in the DMA, BMA, LINC, AIGA and the Association of Internet Professionals.

Plexus M/2, Inc.
Los Angeles Office


Speaker: Susan Bratton
CEO, Cendara

Susan Bratton, founder of Cendara, leverages her “power-rolodex” of decision-makers in Marketing, Advertising and Communications. Her high-level relationships in the high-tech, retail, finance, automotive, and telecommunications industries successfully create new business opportunities for her clients.

Most recently, Susan was the senior vice president of sales and marketing for Excite@Home’s media business, in charge of PR, marketing and the advertising sales organization. This was the most recent position in her 6-year career with the company.

Prior to Excite@Home she was an independent publisher’s representative, having founded her own company, Media Associates, in 1988. Susan specializes in building new products and developing a sales force for successful deployment of new businesses. She has 20 years of high technology media, marketing and sales experience.

Susan has held a board of director position with Enliven, Inc. as well as advisory board positions with Unicast, DeltaClick and the @d:tech series of professional conferences. She served 5 years on the Board of the Internet Advertising Bureau, which brings standards and leadership to the online media market, including one election as Vice Chairman. As well, she is recognized by Advertising Age magazine as a “Digital Media Master” – one of the top 25 most influential professionals in the online media space.

With Cendara, Susan is assembling a small but potent roster of firms – one in each complimentary category: advertising, public relations, interactive, loyalty and media optimization. These non-competitive clients will benefit from Cendara in many ways including access to decision-makers, full time business development, and cost-efficiency, without the commitment of in-house staff.


Speaker: Todd Daum
Vice President of Marketing, Overture

Todd Daum, Vice President of Marketing, joined Overture in March of 2002 where he is responsible for advertiser acquisition, retention and communications. Todd began his career at American Express where he worked for more than ten years, and, most recently served as Vice President, Regional Marketing and Business Development for American Express International based on Hong Kong. In this role, Todd established a regional marketing group and was responsible for marketing strategy, setting business priorities and leading business development efforts across the region.

Prior to joining Overture, Todd served as Director of Channel Development for Enron Energy Services (EES) where he developed and implemented a third party alliance strategy to target multiple business segments. Before EES, Todd served as Vice President of Marketing and Partnerships for Alibaba.com, a global B2B marketplace, where he established the company's Marketing and Partnership organization and developed the global marketing strategy.

Todd received his B.A. from Colgate University and his M.B.A from the Kellogg School of Business at Northwestern University.


Speaker: Robert Fleming
, eMarketing Association.com

As president and chief executive officer of the e-Marketing Association (eMA), Mr. Fleming guides the association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing.

Mr. Fleming helped co-found the eMarketing Association in 1999. Before joining the eMA Mr. Fleming was Vice President of Business Development for the California Manufacturing Technology Center (CMTC). CMTC is a program of the United States Department of Commerce, National Institute of Standards and Technology (NIST), designed to help U.S manufacturers become more productive and efficient. There are 80 centers throughout the United States. He was instrumental in the development of marketing programs at the national, regional and state level. Additionally, he developed the first center performance review based on the Malcolm Baldrige National Quality Program. Mr. Fleming worked at CMTC from 1996 to 1999.

From 1992 to 1996 Mr. Fleming was president of Stock Editions, Inc., the worlds largest subscription stock graphics firm. He was responsible for developing the first royalty free photography service and the first stock photography to be offered on CD-ROM. Mr. Fleming Worked at Optical Radiation Corporation from 1983 to 1992. He designed, developed and implemented the successful introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter computer for medical use as well as many other industrial medical and scientific products. In 1990 he directed the successful launch of Cinema Digital Sound. This was the first digital sound system for motion pictures that debuted in the movie Dick Tracy. Technology from this system is used today within the motion picture industry.

Mr. Fleming has held senior management positions with the American Cancer Society, Adtech, Inc. and The Standard Oil Company. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications. He attended Northeastern University in Boston. Mr. Fleming has held numerous seminars on marketing and has been published in a variety of national and regional publications.


Speaker: S. Murray Gaylord
Vice President of Brand Marketing, Yahoo! Inc.


As vice president of brand marketing at Yahoo! Inc., Murray Gaylord is focused on continuing to build and enhance Yahoo!'s global brand. Among the teams that Gaylord leads are the creative department, trade and broadcast services marketing and community relations. A veteran of the advertising industry, Gaylord joined Yahoo! in March 2000 to develop and lead Yahoo!'s initiative to form comprehensive relationships with advertising agencies and represent Yahoo! in the advertising community. As part of this role, Gaylord has played a major role in the advertising industry's effort to create new standards, guidelines and terms and conditions for online advertising. Gaylord has also given presentations and participated in panel discussions at a variety of industry events, including Jupiter Online Advertising Forum and @d:tech, in addition to chairing the 2001 ARF annual conference.

Gaylord's lengthy advertising career began at Young & Rubicam in account management and he ultimately was named VP managing director of concepts, Y&R's new product and strategic planning "think tank". He then spent ten years as executive vice president, group account director at Scali, McCabe, Sloves Advertising (today part of Lowe Lintas). At Scali, he ran the worldwide advertising business for Hertz Rent a Car and Chase Manhattan Bank. In 1989, Gaylord left Scali to join TBWA Advertising (now TBWA Chiat/Day) where he worked as executive vice president, director of client services, overseeing accounts such as Absolut Vodka, Evian, Motorola, Club Med and others.

Gaylord currently serves on the board of directors of the American Advertising Federation, the Advertising Research Foundation, the Advertising Educational Foundation, and he is a founding member of the eMarketing Association advisory board. He was also a member of the steering committee for Future of Advertising Stakeholders (FAST), a broad-based industry coalition dedicated to accelerating the development of digital marketing and its integration into the mainstream marketing mix. He also serves on the board of directors for the National Crime Prevention Council.

Prior to joining Yahoo! Gaylord was executive vice president and chief operating officer at the Advertising Council, the nations leading provider of public service messages, including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste" for the United Negro College Fund. During his three years at the Ad Council, Gaylord spearheaded a major re-engineering of the organization and paved the way for new media partnerships, cause marketing partnerships, and new direct marketing models. Gaylord holds a bachelor's degree in psychology from the University of California at Los Angeles.


Speaker: Mike Grandchamp
Vice President Marketing, Digital River, Inc.


Mike Grandchamp has served as the Vice President - Marketing since establishing Digital River's marketing department in 1997. His organization manages all aspects of Digital River marketing including a new division that provides e-marketing services to many of Digital River's 32,000 clients. Grandchamp previously served as senior vice president at The Martin Agency and spent sixteen years with U S WEST in marketing and communications. Grandchamp has been honored with over 70 national industry association awards and has presented at several international and national conferences.


Speaker: Nancy Joyce
VP and General Manager, West Coast Marketer Sales, DoubleClick Inc.


Nancy Joyce is the Vice-President of West Coast Marketer Sales for DoubleClick and General Manager of the Western region. In this role, Nancy is responsible for the sales and account management of DoubleClick's technology solutions for advertisers and marketers, including DoubleClick's DARTmail, DART for Advertiser service, MediaVisor and Site Directory.

Prior to her current role, Nancy was VP and General Manager of DoubleClick's eMail List Services. Nancy launched the eMail List Services team in February 2001 and grew the business in one year to a total of 40 million opt-in names under management and over 200 customers. In March 2002, the List Services business was sold to infoUSA to enable DoubleClick to continue its focus as a technology provider. Prior to her role as General Manager, Nancy was Senior Director of Business and Product Development for email where she managed the growth of DoubleClick's names under management as well as the development of DoubleClick's list technology. Before joining the email team Nancy was Director of DoubleClick Local where she established and managed DoubleClick's local reseller partnerships.

Prior to joining DoubleClick in 1999, Nancy worked as a Senior Consultant with Renaissance Worldwide where she focused on revenue growth strategies for clients in the telecommunication industry. Nancy joined Renaissance after working with Apple Computer in Eastern Europe, and previously she founded and developed the Education Sales and Marketing channel for Apple in the Russian Republic.

Nancy earned her Masters in Management from the Kellogg Graduate School of Management at Northwestern University and a Bachelor of Science from Georgetown University.


Speaker: Gabriela Linares
Vice President Marketing, L-Soft

Vice President of Marketing for L-Soft, Gabriela Linares leads the company's marketing endeavors within business, education, and government channels. Before joining L-Soft in 1997, Gabriela worked at TRICOM in the Dominican Republic.

Her marketing projects have involved working with wireless and data transmission products before successfully spearheading the introduction of Internet technologies into that country. As the Product Manager of Internet, she led marketing, operations, sales, and systems & procedures departments.

Gabriela graduated with honors in Business, Finance, and Marketing from the Universidad Autonoma de Centro America in Costa Rica. She maintains fluency in English, Spanish, German, and French.


Speaker: Greg Murtagh
eMarketing Inc

Greg Murtagh is a senior eBusiness executive with strong roots in the consumer packaged goods industry where he spent 15 successful years in progressive sales, marketing and sales promotion positions. Nearly four years ago, Greg founded eMarketing Inc. www.emarketinginc.com - a strategic eBusiness development firm based in Scottsdale, Arizona. Since opening the doors, eMarketing Inc. has enjoyed strong growth by successfully executing eBusiness projects across a the broad spectrum of B2C, B2B, B2E and B2B2C projects for a Fortune 100 client list including Kraft Foods, Nabisco, Georgia Pacific, Dixie, Pfizer, ConAgra, GSK, 3Com and many others. eMarketing Inc. won the REGGIE® Award in 2002 for their B2B2C program for Kraft Foods/Nabisco. They also won the FAST TECH 50® Award this year - making its debut on the list at #21 in the top 50 fastest growing technology companies in Arizona.

After graduating from the University of Connecticut ('84) with a degree in marketing, Greg spent the next seven years in sales and trade marketing positions with Richardson-Vicks (acquired by P&G in 1985) and American Cyanamid Company. Greg earned his MBA ('91) from Southern Methodist University and switched his focus to brand management, working for the Dial Corporation as a brand manager until 1994. Greg then joined Reach Marketing (Westport Connecticut) as a Director, planning category management and customer promotions for Gillette, Kellogg's, ConAgra and other leading companies. In 1998, Greg caught the Internet bug and founded eMarketing Inc. soon after learning the ropes of the Internet space. As CEO/Founder of eMarketing Inc., Greg has managed the company to a current full time staff of 25 people, posting 13 consecutive quarters of earnings growth.

eMarketing Inc. Services include:

· Strategic Web Marketing Planning
· Complete Website Development
· Web based Co-marketing
· CRM/email marketing
· Online Promotions
· Web Content Syndication / Micro-sites
· Corporate Intranet/Extranets
· B2B Manufacturer/Retailer Collaboration Portals
· Online Sales force tools / New Product Demos

Greg resides in Paradise Valley, Arizona with his wife of ten years (Liz) and their twin two year old boys, Liam and Quinn. Greg enjoys golf and traveling.


Panel Member: Laura Thieme
Founder/President, Bizresearch


Laura Thieme founded Bizresearch in 1997. Bizresearch develops e-commerce marketing strategies that drive qualified visitors to company Web sites and enable companies to promote brand awareness, generate leads and increase online sales.

Prior to founding Bizresearch, Ms. Thieme worked for a Fortune 500 electric utility company, where she performed international market research for customers. She also performed market research for USAID/Deloitte & Touche in St. Petersburg, Russia.

Ms. Thieme is an industry leader on search engine positioning, tracking and converting Web traffic into Web sales. She has been a featured presenter at several national search engine strategies' conferences. Ms. Thieme also has been featured in Internet.com's SearchDay, in addition to Investors Business Daily, Business First, Daily Reporter, Columbus Dispatch, Columbus Business Today and Small Business News-Columbus. She also regularly appears on Government Cable for a series on e-commerce for small business.

Ms. Thieme holds a bachelor of arts degree from The Ohio State University. Her recent accomplishments include: Profiled by Business First in Executive Women in Columbus, Ohio; Graduate of FastTrac II, Ohio Foundation for Entrepreneurial Education. In addition, the Industry & Technology Council has noted Ms. Thieme as a Successful Dot.Com Start-up. She was also nominated for the TopCat's Outstanding Woman in Technology in 2001.

Return to eMA Event page

Members-Please see Members-only area for discount admission information.
eMA Main Page