eMarketing Conference

eMA's Advanced Search Marketing Online eCourse

eMarketing Online Education

Enroll in this eCourse

"Thanks for the course, I learned some things that I "thought" I knew but really didn't understand the details. I got a BBA in marketing in 1991 but the Internet was primitive so to speak and I really had to learn the Inet on my own. This class helped and I have a notebook full of notes and the lessons for reference. Again Thank you very much."

-Charles Leon Brawner

Through the JER group the eMA offers its e-courses to the following schools and colleges:

  • Ohio State University
  • Trident Technical College
  • Jacksonville State University
  • Kennesaw State University
  • Southern Polytechnic State University
  • Kennesaw State University SMDC
  • Coastal Carolina University
  • #1 Internet Courses
  • Dawson County Chamber of Commerce
  • University of South Carolina
  • Web School Central
  • Piedmont Technical College
  • Techwriter-Certification.com
  • peerpros.com
  • Epic Educational Program Innovations Center
  • Ohio University Southern Campus
  • Lernen im Internet (Germany)
  • The Learning Complex.com
  • Columbus State University
  • Loras Colleg
  • Gatlin Educational
  • Chesapeake College
  • Tri County Technical College (Continuing Ed)
  • Quinebaug Valley Community College
  • Southwestern Community College
  • Florence-Darlington Technical College
  • Long Island University
  • Maui Community College
  • Macomb Community College
  • Ivy Tech State College
  • Western Iowa Tech Community College
  • CyberTek College, Inc.
  • MassBay Community College
  • Harford Community College
  • University of Western Australia
  • Grand Valley State University
  • Florida Community College @ Jacksonville
  • Moultrie Technical College
  • Lamar State College-Port Arthur
  • Georgia Writers Association
  • Chandler-Gilbert Community College
  • Tri County Technical College (Business)
  • University of Alabama

Fees: $99.00 for non-members - $75 for all eMA Members
(members see sign up in members area for discount)

All eCourses will be sent out within 24 hours after receipt of your online payment.
You may complete the course(s) at your own pace online.


The Search Engine Optimization Course provides a comprehensive learning program for search engine marketing.

Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a PDF certifiacte of completion. Courses use online lessons, secure testing, teacher interaction via email, and email resources.


When you complete this ecourse you will know:

  • How to get listed
  • Using meta tags
  • Measuring and tracking success
  • How to get high rankings
  • Keyword selection
  • Pay for Position Programs
  • Site design techniques for higher rankings
  • How to deliver targeted pages
  • Search engine descriptions
  • Crawler based search engines
  • Search directories
  • Alt tags for your images
  • Using descriptions for your site
  • Cloaking and doorways, what to avoid
  • Search engine ethics
  • Landing pages from your listings
  • Managing pay for position services
  • Link building and analysis
  • Search engine algorithms
  • Search engine statistics for your marketing plan
  • Top search engines
  • Adding a search engine to your website
  • Meta tag lawsuits
  • How the Open Directory works
  • Search engine submission software and services