eMarketing Conference

eMA's Advanced eMail Marketing Online eCourse

eMarketing Online Education

Enroll in this eCourse

"I found the Email Marketing course to be quite practical and a very good source for related E-Marketing resources. I have performed several campaigns and this course not only confirmed some of my suspicions, but also provide tangible approaches and tips to use in future campaigns. The course encourages discussion with classmates, who often provide useful resources to stay on top of the latest techniques in email marketing."

-Randy Klingner, Hollister Incorporated

Fees: $99.00 for non-members - $75 for all eMA Members
(members see sign up in members area for discount)

Through the JER group the eMA offers its e-courses to the following schools and colleges:
  • Ohio State University
  • Trident Technical College
  • Jacksonville State University
  • Kennesaw State University
  • Southern Polytechnic State University
  • Kennesaw State University SMDC
  • Coastal Carolina University
  • #1 Internet Courses
  • Dawson County Chamber of Commerce
  • University of South Carolina
  • Web School Central
  • Piedmont Technical College
  • Techwriter-Certification.com
  • peerpros.com
  • Epic Educational Program Innovations Center
  • Ohio University Southern Campus
  • Lernen im Internet (Germany)
  • The Learning Complex.com
  • Columbus State University
  • Loras Colleg
  • Gatlin Educational
  • Chesapeake College
  • Tri County Technical College (Continuing Ed)
  • Quinebaug Valley Community College
  • Southwestern Community College
  • Florence-Darlington Technical College
  • Long Island University
  • Maui Community College
  • Macomb Community College
  • Ivy Tech State College
  • Western Iowa Tech Community College
  • CyberTek College, Inc.
  • MassBay Community College
  • Harford Community College
  • University of Western Australia
  • Grand Valley State University
  • Florida Community College @ Jacksonville
  • Moultrie Technical College
  • Lamar State College-Port Arthur
  • Georgia Writers Association
  • Chandler-Gilbert Community College
  • Tri County Technical College (Business)
  • University of Alabama
All eCourses will be sent out within 24 hours after receipt of your online payment.
You may complete the course(s) at your own pace online.

The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing.

The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course.

Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a certificate via postal mail. Courses use online lessons, secure testing, teacher interaction via email, and email resources.

When you complete this ecourse you will know:

  • Permission marketing
  • e-mail list rental
  • e-mail list compilation
  • software platforms for delivery of e-mail
  • legal issues
  • Spam
  • Design techniques for effective e-mail
  • Writing styles for more response
  • Ethics
  • Metrics for e-mail marketing
  • hyperlinks in e-mail
  • HTML vs. plain text
  • Using rich media and graphics
  • Filtering systems
  • E-mail bounces
  • Timing of e-mail releases
  • Managing e-mail marketing
  • ASP solutions for e-mail campaigns
  • Privacy issues
  • COPPA issues
  • E-mail marketing planning
  • Demographic and Psychographics applications
  • Strategic positioning of e-mail in the media mix