eMA's Basic Online eCourse
Fees:
$72.00 for non-members
Free for all eMA Members - See members-only area
All eCourses will be sent out within 24 hours after receipt of your online payment.
You may complete the course(s) at your own pace online.
- Ohio State University
- Trident Technical College
- Jacksonville State University
- Kennesaw State University
- Southern Polytechnic State University
- Kennesaw State University SMDC
- Coastal Carolina University
- #1 Internet Courses
- Dawson County Chamber of Commerce
- University of South Carolina
- Web School Central
- Piedmont Technical College
- Techwriter-Certification.com
- peerpros.com
- Epic Educational Program Innovations Center
- Ohio University Southern Campus
- Lernen im Internet (Germany)
- The Learning Complex.com
- Columbus State University
- Loras Colleg
- Gatlin Educational
- Chesapeake College
- Tri County Technical College (Continuing Ed)
- Quinebaug Valley Community College
- Southwestern Community College
- Florence-Darlington Technical College
- Long Island University
- Maui Community College
- Macomb Community College
- Ivy Tech State College
- Western Iowa Tech Community College
- CyberTek College, Inc.
- MassBay Community College
- Harford Community College
- University of Western Australia
- Grand Valley State University
- Florida Community College @ Jacksonville
- Moultrie Technical College
- Lamar State College-Port Arthur
- Georgia Writers Association
- Chandler-Gilbert Community College
- Tri County Technical College (Business)
- University of Alabama
eMail Marketing
Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a certificate via postal mail. Courses use online lessons, secure testing, teacher interaction via email, and email resources.
When you complete the eMarketing e-course you will know:
- eMarketing Business models
- Internet history and statistics
- Banner Advertising strategies
- Banner advertising design
- E-mail techniques and strategies
- E-Mail problems and challenges
- Writing styles for e-mail
- Use of HTML and text in e-mail
- Ethics in e-mail marketing
- Mailing list criteria for e-mail marketing
- Integration of online and conventional marketing
- eMarketing definitions and terms
- Permission marketing models
- Legal implications of e-mail marketing
- E-Commerce promotion tactics
- E-Commerce strengths and weaknesses
- Online publicity
- Writing online press releases
- Developing news stories
- Developing effective databases
- Effective search engine optimization
- Directory vs. search engine differences
- Metrics for eMarketing
- Paid Placement search engine models
- Use of auto-responders
- Target marketing
Read Reviews from Past eMA eCourse Students
If you have any questions please email: taylor@emarketingassociation.com