eMarketing Conference

eMA's Basic Online eCourse

eMarketing Online Education

Enroll in this eCourse Today

Fees: $72.00 for non-members
Free for all eMA Members - See members-only area

All eCourses will be sent out within 24 hours after receipt of your online payment.
You may complete the course(s) at your own pace online.
Through the JER group the eMA offers its e-courses to the following schools and colleges:
  • Ohio State University
  • Trident Technical College
  • Jacksonville State University
  • Kennesaw State University
  • Southern Polytechnic State University
  • Kennesaw State University SMDC
  • Coastal Carolina University
  • #1 Internet Courses
  • Dawson County Chamber of Commerce
  • University of South Carolina
  • Web School Central
  • Piedmont Technical College
  • Techwriter-Certification.com
  • peerpros.com
  • Epic Educational Program Innovations Center
  • Ohio University Southern Campus
  • Lernen im Internet (Germany)
  • The Learning Complex.com
  • Columbus State University
  • Loras Colleg
  • Gatlin Educational
  • Chesapeake College
  • Tri County Technical College (Continuing Ed)
  • Quinebaug Valley Community College
  • Southwestern Community College
  • Florence-Darlington Technical College
  • Long Island University
  • Maui Community College
  • Macomb Community College
  • Ivy Tech State College
  • Western Iowa Tech Community College
  • CyberTek College, Inc.
  • MassBay Community College
  • Harford Community College
  • University of Western Australia
  • Grand Valley State University
  • Florida Community College @ Jacksonville
  • Moultrie Technical College
  • Lamar State College-Port Arthur
  • Georgia Writers Association
  • Chandler-Gilbert Community College
  • Tri County Technical College (Business)
  • University of Alabama

eMail Marketing
Banner Advertising
Search Engines vs. Directories
Coordinating on and off-line Marketing
Publicity

Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a PDF certificate of completion. Courses use online lessons, secure testing, teacher interaction via email, and email resources.


When you complete the eMarketing e-course you will know:

  • eMarketing Business models
  • Internet history and statistics
  • Banner Advertising strategies
  • Banner advertising design
  • E-mail techniques and strategies
  • E-Mail problems and challenges
  • Writing styles for e-mail
  • Use of HTML and text in e-mail
  • Ethics in e-mail marketing
  • Mailing list criteria for e-mail marketing
  • Integration of online and conventional marketing
  • eMarketing definitions and terms
  • Permission marketing models
  • Legal implications of e-mail marketing
  • E-Commerce promotion tactics
  • E-Commerce strengths and weaknesses
  • Online publicity
  • Writing online press releases
  • Developing news stories
  • Developing effective databases
  • Effective search engine optimization
  • Directory vs. search engine differences
  • Metrics for eMarketing
  • Paid Placement search engine models
  • Use of auto-responders
  • Target marketing