will teach you the principles of an effective Search Engine Optimization
(SEO) strategy. As an online marketing professional you need to
approach your SEO strategy with creativity, and with the willingness
to attain more knowledge. The road ahead is challenging but if you follow
the guidelines given in this lesson you will be successful at optimizing
your web site for search engines and directories.
its simplest form, is the systematic process of submitting a domain
name or URL to search engines and directories.
stands for Uniform Resource Locator. It is the address of a document
or other resource reachable on the Internet. The three components of
a URL are the server domain name, file location and specifying the protocol.
ranking search result position in search engines and directories is
a powerful marketing tool to generate large amounts of traffic to your
web site. It is important to note that statistics show eight out of
10 people surfing the web, use search engines to navigate their search.
Most web marketers understand the importance of attaining top search
engine placement, they just don't know how to get their web sites there.
Iconcast reported in its ICONOPOLL "Search engines are the most
widely used navigational tools and the most misunderstood promotional