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Reminder: this course is interactive, you can e-mail me with questions or comments at any time.
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Are you in the mode of promoting products, services, or branding your name or URL? Do you desire targeted and qualified visitors? These are the types of questions you need to ask yourself as you form your publicity plan. The key elements you should take away from this lesson are:

    • press consciousness
    • knowing your audience
    • creating a media contact list
    • news vs. non newsworthy
    • writing an effective news release
    • distributing press releases



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