the end of this section you will have an understanding of the main principles
of integration that firms need to focus on as they use the Internet
in their marketing strategies.
that have a large customer base not currently online should need to
have an relevant online presence. First, consumers want the option to get information
about your company online. Second, demand for the net is increasing
not decreasing. Basically, it isn't a risk to publish a small adequate
web site, the true risk lies in not having a presence at all and further,
having a website that doesn't collate with your off-line campaign. New devices such as iPhones and tablets, make relevant online content and communication essential to any business.