CMM  - Certified Mobile Marketer Certification

Together, we are the future of marketing.

Join our newsletter and receive free eBooks, exclusive discounts, white papers, articles and more!

We're comitted to the marketing community through research, advocacy, education and service.

Certified Mobile Marketer (CMM) Certification

eMarketing Education 


Become CMM Certified Today

The CMM Exams are taken at your convenience.

There is a 2 1/2 hour time limit to taking the exam.

All eMA certification examinations are provided via a secure online testing service.

What is CMM Certification All About?

Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency. It is important to recognize the eMarketers who have met high standards of experience, knowledge and ethical conduct as is done in other professions. The eMarketing Association certifications fulfill this need. The certification designation demonstrates that you are a professional. Certification announces your professional competency to your employer, clients or customers-and to your peers in the eMarketing profession

CMM Certification Objectives:

1. To establish and maintain a uniform standard of professional competency in the field of eMarketing.
2. To recognize professional expertise, experience and knowledge and professional conduct.
3. To encourage continuing education and professional development among eMarketers.

When and Where do I take the Test?

The CMM Exams are taken at your convenience. There is a 2 1/2 hour time limit to taking the exam. The exam is delivered online via eMail and a website. The exam is available in most countries.

Applicants that fail the examination may retake the test one more time without additional fees.

What Will It Cost?

There is a $149 examination fee required. Additionally, you must be a professional member in good standing. You will recoup this investment many times over in the form of job advancement, performance, leadership in your profession and recognition.

Refund Policy:

Candidates who have paid the application and examination fee and cancel in writing at least 2 weeks prior to the scheduled examination can request to take another scheduled examination without incurring additional expenses, or receive a full refund of all fees paid. Persons who have not withdrawn their application fee and fail to take the examination as scheduled will forfeit the entire application and examination fee.


Most certification programs are created, sponsored, or affiliated with professional associations, trade organizations, or IT vendors interested in raising standards. Even those programs completely independent from membership organizations enjoy association support and endorsement.
The growth of certification programs is also a reaction to the changing employment market. Certifications are portable, since they do not depend on one company's definition of a certain job. Certification stands about the resume and the professional reference by being an impartial, third-party endorsement of an individual's professional knowledge and experience.  (Source: Wikipedia)

It is important to distinguish the difference between taking a course and achieving a certification.  Our online courses provide you with educational material and a certificate of completion.  A certification is not designed to be educational but rather to test and verify your competence in an arena.  Your certification is a much more significant credential than a certificate of completion from a course. eMarketing Association is the world leader in Marketing Certifications. Tens of thousands of individuals have been certified by the eMarketing Association, in over 60 countries. Our certifications are offered in over 600 Colleges and Universities.


There is no “right” way to prepare for the examination. Since each person has different levels of knowledge and ability, your education, current knowledge and background will determine which areas of this guide that you need to review in more detail prior to the exam. The Advanced Mobile Marketing eCourse offered by the eMA will prepare you for the exam, but is not a requirement.


The CMM examination tests your knowledge of concepts and specifics in mobile marketing. Please refer to the guide for the specific knowledge, understanding, and ability required to pass the examination.


The CMM examination consists of 50 multiple-choice questions. You will be given 1 hour to complete the examination online. The exam can be taken from any computer Apple or PC, as well as iPads and Android devices.


Your certification does not have an expiration date; however, you may re-certify at any time by documenting your participation in continuing education and other professional development activities. After you become certified you will receive complete information on re-certification.