Name: 
 

CERT Sample 20



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

1. 

Which is most essential on a commercial website:
a.
Java
b.
contact information
c.
corporate information
d.
a privacy policy
 

2. 

The World Wide Web and the Internet are:
a.
the same thing
b.
different
c.
software programs
d.
e-mail domains
 

3. 

The term CRM refers to:
a.
Customer Relationship Marketing
b.
Customer Relationship Management
c.
Customer Relationship Meeting
d.
Client Response Mode
 

4. 

You have been asked to send out an e-mail program for your company.  You decide to send it out using HTML in order to include graphics.  Which of the following is NOT likely to happen?
a.
Recipients will see the e-mail faster than if it was plain text
b.
Recipients will not all be able to read the e-mail
c.
Recipients will respond better to HTML than plain text
d.
Recipients will be able to click on links and go to your site
 

5. 

You are a marketing manager for a small company.  You need to get your banner advertisements out but don't have a very large budget, your best strategy is to:
a.
Buy banners from Microsoft bCentral
b.
Use a banner exchange program
c.
Use an integrated banner marketing approach
d.
Position your banners to reach your target market
 

6. 

Viral Marketing is essentially:
a.
Marketing that is positioned on a website
b.
Marketing that is designed to reach a large audience
c.
"word of mouth" marketing
d.
Marketing that uses e-mail
 

7. 

A website's log file will not contain which of the following:
a.
number of unique visitors
b.
number of page views
c.
time spent on pages
d.
age of visitors
 

8. 

You are developing a marketing plan and you are going to use average click through ranges for your banner advertising.  What ranges should you use?
a.
.5 to .75%
b.
2 to 4%
c.
4 to 8%
d.
9 to 14%
 

9. 

You have been asked to use a multi-channel marketing strategy in the introduction of a new product, you should:
a.
use a dynamic marketing paradigm
b.
use a variety of media such as magazines, Internet, direct mail etc.
c.
brand your product using a integrated branding approach
d.
develop a swot plan
 

10. 

Which is not a component of a e-mail marketing campaign:
a.
a method to opt-out
b.
list demographics
c.
e-mail copy length
d.
spell check
 

11. 

The most common entry point for computer viruses is:
a.
The computers operating system
b.
Internet module 345, node 56
c.
e-mail attachments
d.
anti virus software
 

12. 

What is the one thing that NO company can survive:
a.
an complete destruction of all it's assets by an earthquake
b.
a bankruptcy
c.
a strike by employees
d.
running out of money
 

13. 

A marketer wants to greet visitors by name when they visit a web site.  One method of accomplishing that would be:
a.
Sun Cobalt system personalization protocol
b.
cookies left on users hard drives after the user has entered his or her name
c.
creating a newsletter
d.
Using Internet protocol 3864
 

14. 

Marketers define elasticity of demand in terms of changes in:
a.
net profit
b.
product cost fluctuation
c.
total revenue
d.
site visitors
 

15. 

Which of the following is not an advantage of online research:
a.
low cost
b.
speed of results
c.
instantaneously delivered surveys
d.
ability to draw a probability sample
 

16. 

Which is not a transactive channel though which you can conduct business:
a.
mail
b.
phone
c.
Internet
d.
magazines
 

17. 

You are a marketing manager for a company selling on the Internet using an Infomediary Model.  Which of the following is most likely to be your product:
a.
technology hardware
b.
information
c.
computers
d.
web hosting
 

18. 

A marketing database usually does not contain:
a.
the addresses of prospects
b.
the e-mail addresses of prospects
c.
the phone number of prospects
d.
the education level of prospects
 

19. 

Which goverment agency is the key "watchdog" of the Internet:
a.
The Department of Commerce
b.
The Federal Trade Commission
c.
The FBI
d.
The Department of Internet
 

20. 

You have been asked to register a domain name, you will not need which of the following:
a.
The address of the technical contact for the domain
b.
The name and address of the company registering the name
c.
The tax identification number of the company registering the name
d.
the e-mail address for the person registering the name
 



 
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