Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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Which
is most essential on a commercial website:
a. | Java | b. | contact information | c. | corporate
information | d. | a privacy policy | | |
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2.
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The
World Wide Web and the Internet are:
a. | the same thing | b. | different | c. | software programs | d. | e-mail domains | | |
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3.
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The
term CRM refers to: a. | Customer Relationship Marketing | b. | Customer Relationship
Management | c. | Customer Relationship Meeting | d. | Client Response
Mode | | |
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4.
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You
have been asked to send out an e-mail program for your company. You decide to send it out using
HTML in order to include graphics. Which of the following is NOT likely to
happen? a. | Recipients will
see the e-mail faster than if it was plain text | b. | Recipients will not all be able to read the
e-mail | c. | Recipients will respond better to HTML than plain
text | d. | Recipients will
be able to click on links and go to your site | | |
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5.
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You
are a marketing manager for a small company. You need to get your banner advertisements out but
don't have a very large budget, your best strategy is to: a. | Buy banners from Microsoft
bCentral | b. | Use a banner exchange program | c. | Use an integrated banner marketing
approach | d. | Position your banners to reach your target
market | | |
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6.
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Viral
Marketing is essentially: a. | Marketing that is positioned on a
website | b. | Marketing that is designed to reach a large
audience | c. | "word of mouth"
marketing | d. | Marketing that uses e-mail | | |
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7.
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A
website's log file will not contain which of the following: a. | number of unique
visitors | b. | number of page views | c. | time spent on pages | d. | age of visitors | | |
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8.
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You
are developing a marketing plan and you are going to use average click through ranges for your banner
advertising. What ranges should you use? a. | .5 to .75% | b. | 2 to 4% | c. | 4 to 8% | d. | 9 to 14% | | |
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9.
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You
have been asked to use a multi-channel marketing strategy in the introduction of a new product, you
should: a. | use a dynamic
marketing paradigm | b. | use a variety of media such as magazines, Internet, direct
mail etc. | c. | brand your product using a integrated branding
approach | d. | develop a swot plan | | |
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10.
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Which
is not a component of a e-mail marketing campaign: a. | a method to opt-out | b. | list demographics | c. | e-mail copy length | d. | spell check | | |
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11.
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The
most common entry point for computer viruses is:
a. | The computers operating system | b. | Internet module 345, node
56 | c. | e-mail
attachments | d. | anti virus software | | |
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12.
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What
is the one thing that NO company can survive: a. | an complete destruction of all it's assets by an
earthquake | b. | a bankruptcy | c. | a strike by
employees | d. | running out of money | | |
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13.
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A
marketer wants to greet visitors by name when they visit a web site. One method of
accomplishing that would be: a. | Sun Cobalt system personalization
protocol | b. | cookies left on users hard drives after the user has
entered his or her name | c. | creating a newsletter | d. | Using Internet protocol
3864 | | |
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14.
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Marketers define elasticity of demand in terms of changes in: a. | net profit | b. | product cost
fluctuation | c. | total revenue | d. | site visitors | | |
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15.
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Which
of the following is not an advantage of online research:
a. | low cost | b. | speed of results | c. | instantaneously delivered
surveys | d. | ability to draw a probability
sample | | |
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16.
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Which
is not a transactive channel though which you can conduct business:
a. | mail | b. | phone | c. | Internet | d. | magazines | | |
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17.
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You
are a marketing manager for a company selling on the Internet using an Infomediary Model. Which
of the following is most likely to be your product: a. | technology hardware | b. | information | c. | computers | d. | web hosting | | |
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18.
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A
marketing database usually does not contain: a. | the addresses of prospects | b. | the e-mail addresses of
prospects | c. | the phone number of prospects | d. | the education level of
prospects | | |
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19.
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Which
goverment agency is the key "watchdog" of the Internet:
a. | The Department of
Commerce | b. | The Federal Trade Commission | c. | The FBI | d. | The Department of
Internet | | |
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20.
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You
have been asked to register a domain name, you will not need which of the following: a. | The address of the technical contact for the
domain | b. | The name and address of the company registering the
name | c. | The tax
identification number of the company registering the name | d. | the e-mail address for the person registering
the name | | |
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