engines are large databases on the Web that a user can access and make
engine uses the same processes for harvesting their resources through
automated robots known as “spiders.” Although each search engine sets
different parameters for the “bot,” as it combs the Internet.
are based on mathematical equations known as algorithms, which affect
how sites are indexed and ranked. As a result, search engines are able,
in most cases, to provide the user with the most relevant information
because “bots” are continually adding and updating their databases.
For example, when you do a search on Excite, it will show a percentage
to the left on your search result displaying the relevancy compared
to the query you made, starting with highest.
are different than search engines because they are a compiled lists
of categories. Also, directories use people to edit the submission of
people attempting to list their sites, unlike the automated process
that search engines use.
- Search Engines
Search Engine Optimization
engine optimization is a synonym for search engine positioning and placement.
ranking search result position in searches engines and directories is
a powerful way to generate large amounts of traffic to your web site.
It’s important to note that statistics show 8 out of 10 people surfing
the web use search engines to navigate their search.
Key Steps on How to Achieve High-Ranking Search Positions
It is imperative
that your site has great content. Take time to make the copy informative,
spelled correctly, and concentrate on the keyword prominence, density,
proximity, and frequency throughout your text.
of your site so must be fast, friendly, clean and easy to navigate.
engines place strong attention to the keywords in HTML titles. Develop
titles that are specific. For example, don’t name a site “Joe’s Automotive
Web Page.” Instead, target your audience. A better example of a proper
title is “An Automotive Resource for Parts and Services.”
an example of an HTML Title format:
provide you a way to describe you site’s content. Search engines look
at these descriptions and analyze them according to their algorithm.
It is important to use your keywords wisely. Many search engines base
their ranking position on them.
an example of a meta tag format:
name="description" content="Your site's summary here">
tag description should contain multiple keywords that flow in a logical
and well organized sentence. To achieve the best rankings, place the
keywords at the beginning of your description and keep them close together.
of the meta description will vary according the search engines and directories.
Go/Infoseek, for example, accepts a meta description tag up to 1,024
characters long, while Hotbot specifies 150 characters as its guideline.
In general, it’s better to keep the characters under 250; otherwise
they might be cut off in the search results.
the best ways to optimize your site position in search results is to
analyze your competition. This will provide you the information you
need to help utilize the right concepts and skip the bad ones. Keep
a log of which sites do well on different search engines so you can
cater your message to fit their algorithms.
web site uses a lot of content in the form of images, it may look well
to the eye but not score well in high search result placement. You can
overcome this problem with ALT tags. They are basically image descriptions.
It is important to note that not all search engines are able to read
ALT tags. However, you will not be penalized for using them.
<image.gif alt="your comment here">
using a pay-per-click search engine to help you achieve high search
placement. These search engines allow people to bid on keywords, the
highest bidder gets the highest ranking. Experts say that GoTo.com
is the most popular of all the pay-per-clicks sites.
it costs money to use a pay-per-click web site, there are some great
all, you will save time. After your site has been approved (1-5 business
days) it will appear immediately. Secondly, your target audience will
see you because your site will be listed in the most relevant keyword
position. Thirdly, you will be a step ahead of your competition because
they can’t bump you off of your placement.
your site’s “link popularity,” meaning how many links you have on your
site. Not only is this important because of the traffic you receive
on the outside it also helps you when search engines send “spiders”
to crawl through your site. According to experts, many search engines
give higher consideration to sites in search result placement when a
site has numerous amounts of links.
concept” means that a common topic is endured throughout the site. Themes
have become the latest trend in helping businesses attain high search
positions. In order to help users attain the most relevant information
possible, search engines have been programmed to extract the theme in
sites. As a result of this technology, search results will be more focused
toward the user’s query.
theme technology may seem complicated, it is actually easy for you to
create. In order for you to capitalize on this, you need to use the
same keywords in your title, meta tags, text, and links.
how you use frames. Frames were developed with the intention of making
it easier for people to navigate through a web site by keeping a part
of the site constant. However, frames have proven to cause problems
for users and web masters.
cause problems in:
browsers don’t support frames
are a necessity, you can’t afford to limit yourself -- especially when
it relates to search engines indexing your site. To overcome problems,
use the following tag:
Primary information about your site and links to frame-free
and Disadvantages of Search Engine Optimization
upside of search engine optimization is that it is free and there
is never-ending information about it. Also, you will get good results,
especially if you personally submit your web site rather than paying
a third party to do if for you.
downside is that it is very time consuming and some search engines
and directories take months to list a site that you submit. Also, there
are no guarantees in getting or holding top placement on search results.
challenge about search engine optimization is that getting there is
not necessarily staying there. How many of you have researched and achieved
high results on search requests -- then, before you knew it, your web
site seemed like it entered a black hole? To make matters worse, try
calling Yahoo or Excite to find out why and how this happened and you
will feel like you’re trying to contact a faceless office building.
Truthfully, they don’t care who you are, because you are one the millions
of people trying to corner your own market. Plus, they would rather
have you pay for a keyword search.
don’t think you can afford the time to reevaluate your web site submission
strategies, face the truth: You can’t afford not do it. It is the best
value for your time and money.
the keys steps listed above, study and analyze the web sites that have
top ranking positions. Secondly, be prepared to analyze the data and
the people visiting your site and turn them into profits or viable and
legitimate leads. Lastly, do not be in a haste to plaster your domain
name all over the net through third party submission forms. The only
thing that will accomplish is wasted time and money. Even worse, the
search engines probably won’t list them because the data is not catered
and targeted to what it really wants. Furthermore, in most cases search
engines only except one submission. Why risk shooting a shotgun when
you can take more time and shoot with a rifle? Your success is dependent
on being smart and utilizing the knowledge that is available to you.
the best way you can utilize your time as a web marketer in the battle
for search engine placement is to focus on your audience. Redefine your
title tags, target your metatags, and provide current and up to date
content on your home page.