panel is made up of professionals in the marketing community with extensive
knowledge in the e-Marketing arena. They have volunteered their time
and expertise to answer questions and offer assistance to students involved
in the CeMA Program.
President and CEO
CEO and President, was formerly the Director of Marketing and Corporate
Communications for Pakana Corporation, a Supply Chain services firm.
Prior to that she was the CEO of SellSoftware, a technology marketing
consultancy that helped launch several startups. Sarah has over 18 years
of marketing and sales experience and has held management posts at Digital
Equipment Corporation (Compaq), Delrina (Symantec) and Nordstrom. She
earned her Bachelor's degree in English from San Francisco State University
where she graduated with honors.
al berrios iMarketing
is creator of the iMarketing program. With over 5 years experience marketing
clients online, he was able to create a program that yielded amazing
results at low cost. Al joined Xceed, Inc, where he began working intensely
on online strategic alliances; co-founded events marketing and sponsorship
firms A&AproductionsT in summer of 1998, TEIAMT entertainment in
fall of 1999; then was recruited by Urban Box Office in Spring 2000
to be their executive director in charge of all internet marketing ventures.
Al Berrios has been the recipient of venture capital for his first start
up as an award for third place at the Second All University Entrepreneurial
Competition at New York University. Al Berrios has received his Bachelors
from Stern School of Business at New York University with a double major
in Economics and Marketing.
Blue Ink Solutions
of online marketing firm Blue Ink Solutions, Clint develops the company's
service offerings and oversees all client projects. Clint gained his
knowledge of the email and online markets at Exactis.com, serving as
Manager of Product Marketing and Director of New Products. He received
his MBA from the University of Minnesota and his bachelor's degree in
Finance and Marketing from the University of Evansville.
handles all of ActiveEducations marketing, brand management, and
public relations. She handles the ActiveEducation Web site as well as
all print and electronic collateral, sales tools, and promotion activities.
Ms. Kindel has 14 years of marketing experience and received her Master
of International Management from Thunderbird - the American Graduate
School of International Management.
W. Petersen, CeM
Director of Internet Marketing
Petersen has been with Zondervan (a division of HarperCollins Publishers)
since 1986 and involved in Internet marketing since 1995, when the Grand
Rapids, Michigan-based Christian communications company made its debut
on the World Wide Web. Prior to being appointed to his current position,
Petersen was marketing director for Academic, Reference, & Ministry
Resources, overseeing both general and direct marketing initiatives.
Other positions he's held at Zondervan include director of strategic
marketing and director of media relations. He's received Crystal Awards
of Excellence for development of the Internet projects "Church
Leader Internet Portal" and Zondervan's "Email Alert Service."
Prior to Zondervan, he was Religion News Editor for United Press International
Radio Network, Washington, D.C. He graduated from Moody Bible Institute
and earned a Bachelor's degree in Communications from the University
of Wisconsin - La Crosse (Dean's List). Zondervan produces best-selling
Bibles, books, new media products, reference materials, a growing line
of gift products from its Inspirio division and award-winning children's
products from its Zonderkidz division.
has spent 15 years in marketing and marketing research. After three
years with Yankelovich Clancy Shulman, she honed her knowledge at a
variety of consumer packaged goods leaders including Procter and Gamble,
Tropicana, and Clorox. Sandy has been with Intel since 1997, most recently
as part of the Market Segment Analysis team for Desktop Strategic Planning.
Executive Director of eCommerce
Direct Source Distributing
holds a Bachelor of Business Administration from Harding University
and has 12 years experience in marketing and sales. He currently heads
the eCommerce department of Direct Source, a national distributor of
computer products and consumer electronics. Darold oversees internet
operations and business development as well as the marketing and merchandising
of Direct Source products on some of the top computer etail sites in
more than two decades of experience in B2B magazine publishing and marketing,
including serving as President of Custom Press, a custom publishing
company, Vice President/ Editorial Director of Gralla Publications (now
part of Miller Freeman USA), Editor-in-Chief of Inside Print and Senior
Editor of Promo Magazine. Dan is the Publisher and Editor of eMarketing
Magazine, the industry's how-to print publication, and also launched
emarketingmag.com and the bi-weekly SmartMoves e-letter.
Project Manager, Web Practice
Valley Regional Occupational Program
a Bachelor of Arts from Texas Lutheran University and brings 10 years
of valuable experience with her including multimedia and web design,
marketing, business imaging, advertising and E-Commerce.
on the Marketing Committee and an Ambassador with the North Silicon
Valley Newark Chamber of Commerce. She is also a member of American
Business Womens Association, The World Organization of Webmasters
and The International Association of Web Masters and Designers and the
Product Manager - Internet Systems
handles a wide variety of e-business responsibilities. As Product Manager,
Mr. Speicher manages the prioritization of Internet initiatives within
and across the Prometric business units. Additionally he represents
Prometric as a member of the Thompson Learning Web Council. He is familiar
with a large variety of software applications, and received a Bachelor
of Science degree in Business Administration from Towson State University.
and Co-founder of IMC Conferences, Ms. Totzke's responsibilities include
directing the firm's annual conference Marketing on the Internet, for
which she organizes content, speakers, agenda and venue. Ms. Totzke
also formerly served as Executive Director for the Interactive Marketing
Association and the Association of Interactive Media. Over the past
three years, she has been a key player in internationally promoting
the American Marketing Association's brand to Internet marketers.
a co-founder of Advizers, a next generation Strategic Marketing firm
that specializes in integrating eMarketing with offline marketing. Prior
to launching Advizers in May of 2001, he was the International Director
of Advertising Sales for StockHouse Media Corporation, a global financial
portal www.stockhouse.com. Jim
has more than a decade of advertising and marketing experience in Broadcast,
Print and Direct Mail. Since early 1999 he has worked exclusively in
the Internet industry. Intuitively drawn to the marketing strength of
the web, Jim has leveraged his prior experience to develop exceptional
eMarketing knowledge and strategic planning capabilities. He brings
a powerful, forward-thinking blend of creative and strategic solutions
to bear on any eMarketing challenge.