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WAN: Wide Area Network. Links distant computer systems.

Wear out: The point reached when an advertising campaign loses its effectiveness due to repeated overplay of ads.

Web conferencing: Allows businesses to meet and collaborate online, in real time from anywhere in the world.

Web page: A page of a Web site.

Web ring: A popular form of relationship whereby a group of Web sites elects to make all of their sites accessible from other sites within the group. By agreeing to place links to some, all, or randomly selected members of the groups, sites from a "ring" that is easily navigated by users. Web rings can be big or small, inclusive or exclusive (not every site can join), and are usually made up of sites related by some common theme or topic.

Web site: A collection of documents made available to users by a publisher on the Internet. These can include news and entertainment centers as well as corporate information sites.

White paper: An in-depth policy or background statement on a subject or technology, usually several pages long.

Whois: Computer Database of domain names

WML: Wireless Markup Language.

WWW: World Wide Web. Portion of the Internet that contains data, graphics, sounds, and video, and is accessed through a graphical interface.