chain: According to John Del Vecchio writing for Fool.com, a value
chain is "a string of companies working together to satisfy market
demands." The value chain typically consists of one or a few
primary value (product or service) suppliers and many other suppliers
that add on to the value that is ultimately presented to the buying
network (VAN): VAN is also an acronym for virtual area network.
A value-added network (VAN) is a private network provider (sometimes
called a turnkey communications line) that is hired by a company to
facilitate electronic data interchange (EDI) or provide other network
services. Before the arrival of the World Wide Web, some companies
hired value-added networks to move data from their company to other
companies. With the arrival of the World Wide Web, many companies
found it more cost-efficient to move their data over the Internet
instead of paying the minimum monthly fees and per-character charges
found in typical VAN contracts. In response, contemporary value-added
network providers now focus on offering EDI translation, encryption,
secure e-mail, management reporting, and other extra services for
capitalist: Individuals or groups that generate the financial
support of a growing enterprise, usually claiming a certain degree
of ownership in the company.
portal: A specialized Web site offering a great deal of information,
links, and new about a specific subject.
A view is, depending on what's meant, either an ad view or a page
view. Usually an ad view is what's meant. There can be multiple ad
views per page views. View counting should consider that a small percentage
of users choose to turn the graphics off (not display the images)
in their browser.
marketing: Using members of a target audience to distribute a
marketing message to other potential customers, e.g., forwarding an
reality: Computer-mediated method for interacting with a three-dimensional
A person who goes to a specific Web site. Sites often define their
traffic levels in terms of the number of visitors they've had in a
given time period.
A visit is a Web user with a unique address entering a Web site
at some page for the first time that day (or for the first time in
a lesser time period). The number of visits is roughly equivalent
to the number of different people that visit a site. This term is
ambiguous unless the user defines it, since it could mean a user session
or it could mean a unique visitor that day.
Virtual Reality Modeling Language. Programming language for displaying
three-dimensional space as if the viewer were moving through it in
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