recall: A research method in which a respondent is given no assistance
in answering questions regarding a specific advertisement.
advertising: Advertising that is likely to harm the consumer.
The FTC has the power to regulate unfair advertising that falls within
a very specific legal definition.
selling proposition: The unique product benefit that the competition
visitor: A unique visitor is someone with a unique address who
is entering a Web site for the first time that day (or some other
specified period). Thus, a visitor that returns within the same day
is not counted twice. A unique visitors count tells you how many different
people there are in your audience during the time period, but not
how much they used the site during the period.
page: The title of an unlinked page does not show up on your Web
site's navigation bar. Instead, the pages specific URL, or page locations,
must be coped or typed in. Unlinked pages are used to provide premium
content used as an incentive to encourage visitors along the five-stage
customer development cycle.
Remove name from an e-mail list
To encourage a customer to purchase a more expensive item, an
add-on, or related product.
Uniform Resource Locator. Address designating the location of resources
on the Web; it includes the user's registered domain name.
session: A user session is someone with a unique address that
enters or reenters a Web site each day (or some other specified period).
A user session is sometimes determined by counting only those users
that haven't reentered the site within the past 20 minutes or a similar
period. User session figures are sometimes used, somewhat incorrectly,
to indicate "visits" or "visitors" per day. User
sessions are a better indicator.
The value a consumer receives from a product's design.