line: A brief phrase of three to five words that encapsulates
a company's purpose or marketing message; often appears on business
cards or in signature blocks.
Market: A group of people to whom a company directs its marketing
campaign, products, or services.
link: A hyperlink pointing to a merchant's site that is not accompanied
by a graphical image. Affiliates can use text links rather than graphical
links on their sites. Text links are easy to use, require little space
on the page, save download time, enhance usability, and are the most
clicked-on type of links available. Text links also enable affiliates
to link a merchant's site form a word or phase.
A topic of discussion in a news group or forum.
to market: The speed at which a company can begin to sell its
product or service.
Bar Branding: An excellent opportunity for an advertiser to associate
their brand with a specific website or piece of content. The advertiser's
logo is placed within the main title of a specific page or pages on
the host site and along with a short piece of text, e.g. "sponsored
by" or "brought to you by."
tag: In HTML code, the line that contains the words that appear
in the title bar of a Web site.
A type of sponsorship that is very effective because of its ability
to be placed within the context of a page. They are not animated but
can be image-mapped, making them especially useful for consumers.
A sponsorship type of rich media that provides ample room both for
advertiser branding and to serve as a tool for the user. While no
animation is allowed in toolboxes, they can be image mapped.
sites: Sites that most frequently refer visitors to another site.
software: Software residing on a server that measures the number
of unique visitors who visited your Web site, how long they spent,
and what Web sites they came from.
advertising: Advertising designed to increase sales specifically
for retailers and wholesalers.
character: People, characters, and animals that are used in advertising
and are identified with the products, e.g. Jolly Green Giant and Tony
name: The name under which a company operates.
stimulants: Sales promotions directed toward retailers and distributors
that are designed to motivate them both and increase sales.
Icon, symbol, or brand name used to identify a specific manufacturer,
product, or service.
log: Summary of visitors to your Web site, maintained on your
server, identifying visitors by computer number, the time of day they
visited, the pages they visited, the length of time they spent at
each page, and the previous and next Web pages they visited.
direct marketing: Includes sending information by mail and using
telemarketers to contact prospective customers.