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Sales force automation: Assists companies in the sale process, including maintaining and discovering leads, managing contacts and other sales-force activities.

Sales promotion: Marketing activities that stimulate consumer purchasing and dealer effectiveness through a combination of personal selling, advertising, and all supplementary selling activities.

Sales response function: Refers to the effect of advertising on sales.

Sales tracking: The tracking and recording of all sales made.

S-business: Secure e-business.

Search box: A link that allows visitors at a site to perform a search of part or all the entire inventory of a merchant's site. The visitor types a keyword into the text box provided on your site and then clicks Search. The user is taken to the merchant's site where a Search Results page displays, containing links to the appropriate place on the merchant's site. This is a good way to provided your visitors direct access to the products they are interested in, thus increasing the likelihood that they will make a purchase.

Search engine: Software designed for the rapid location of information in one or more databases on the basis of keyword identifications; usually results are ranked by relevance, as determined by engine-specific algorithms.

Segmented markets: People or companies with similar characteristics.

Shared server: A Web server that hosts the sites for multiple companies; commonly used for low-cost Web hosting since each site doesn't require a separate computer. Also called virtual server. Compare to dedicated server.

Shockwave: Macromedia's format for incorporating multimedia objects on Web pages.

Shopping cart: A Web software program that tracks items a customer selects from an online catalog.

Side panel ad: Advertisement that lays vertically on a Web site.

Signature file: three- to six-line, text-only, electronic file used as an online identity. Like an electronic business card.

Site index: An online map, outline, or plan of a Web site that enables viewers to access quickly any portion of the site.

Site launch: Public advertisement and notice that a site is available for use; usually takes place within a specific time period and/or is keyed to a specific event.

Site traffic: The amount of activity on a Web site. This is usually measured in page views or visitors.

Sitecast: A Web-based, real-time event that incorporates streaming video, audio, graphics, and chat lines with prerecorded information. Sometimes called Webcast.

SiteSweeper: Apparently no longer distributed, SiteSweeper was a program that tested and reported on the validity of the hypertext link on the pages in a Web site. SiteSweeper tested links to external Web sites as well as links between pages on the same site. This kind of program is generically called a link checker.

SLIP: Serial Line Internet Protocol. Type of Internet account needed to access Web servers.

Smart pull: A content distribution model by which criteria are applied to automatically deliver customized content.

Spam: Unwanted advertisements sent through e-mail or posted on inappropriate news groups.

Special offer: Deals offered to affiliates that are typically linked to a specific promotion (such as a product a holiday, act.) These deals can be public or private offers that are available for a limited time, at increased commission, for a particular product or products, or a combination of these.

Splash screen: An introductory page or screen that users may see before they reach the home page for a Web site. Often created to identify a referring link, to maximize a site for keywords, or to allow software time to load.

Sponsor: Cost-effective type of advertising on the Web, usually featuring a small banner ad below the fold linked to another site.

Sponsorship: Sponsorship is an association with a Web site in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than run-of-site ad buys. Sponsorship also implies a "synergy and resonance" between the Web site and the advertiser. Some sponsorship is available as value-added opportunities for advertisers who buy a certain minimum amount of advertising.

Sprite: A small-animated image in GIF format.

Stickiness: The qualities of a site that encourage viewers to remain on the site for an extended period of time.

Stop words: Word ignored by search engines, generally articles, conjunctions, and propositions.

Storage service provider: Also see two related terms, application service provider and management service provider. On the Internet, a storage service provider (SSP) is a company that provides computer storage space and related management to other companies. In addition to the storage itself, SSPs typically offer periodic backup and archiving and some offer the ability to consolidate data from multiple company locations so that all locations can share the data effectively. Customers may be billed a monthly rate and for each managed terabyte of storage. Two leading SSP companies are Storage Networks and Managed Storage International. Some companies specialize in providing limited storage service, such as periodic remote backup, to individual computer users and small businesses. An example is @Backup.

Store-building program: Web software that incorporates all the elements needed to display and sell products online, including catalog, shopping cart, checkstand, and transactional elements.

Storefront: E-commerce-enabled Web pages that are hosted elsewhere (that is, they are not part of your site's URL) and display products for sale, to facilitate transaction. Many affiliate solutions providers enable affiliates to use storefronts that are dynamically updated; however the ability to modify the design of these pages (to match your own site look-and-feel) is quite limited.

Storelet: Prepackages selections of handpicked products in ain a rectangular format that can be dropped into any affiliate page alongside the affiliate's content; a Cross-Commerce.com feature. Like storefonts, storelets automatically receive updated content. Unlike storefronts, storelets reside on your page and can be modified to match your site design.

Streaming audio: Sound files audible as they are transmitted over the Internet.

Streaming Media: A form of sponsorship linked to streamed audio and video content. Very effective branding, particularly amongst teenagers and kids and very effective when used for the advertisement of events.

Streaming video: Video images that can be views as they are transmitted over the Internet.

Style sheet: formats every Web site the user visits, according to that user's personal preference.

Subaffiliate: Variously, refers to an affiliate's affiliate in a multi-tier program or to multiple accounts at multiple Web sites owned by on affiliate.

Subject header: The "headline" of your e-mail, the first words that catch the recipient's eyes. The more benefit-oriented your subject headers, the more likely your e-mail will be read.

Subsidy e-publishing: Fee-based e-publishing services.

Subscribe: Add one's e-mail address onto a mailing list or news group.

Supertitial: An online advertisement the "pops up" after a viewer has left the site.

Sysop: Systems Operator. Manager of a bulletin board system, news group, online service, or special interest group sites.

System Caret: The blinking vertical bar associated with editing text.