force automation: Assists companies in the sale process, including
maintaining and discovering leads, managing contacts and other sales-force
promotion: Marketing activities that stimulate consumer purchasing
and dealer effectiveness through a combination of personal selling,
advertising, and all supplementary selling activities.
response function: Refers to the effect of advertising on sales.
tracking: The tracking and recording of all sales made.
box: A link that allows visitors at a site to perform a search
of part or all the entire inventory of a merchant's site. The visitor
types a keyword into the text box provided on your site and then clicks
Search. The user is taken to the merchant's site where a Search Results
page displays, containing links to the appropriate place on the merchant's
site. This is a good way to provided your visitors direct access to
the products they are interested in, thus increasing the likelihood
that they will make a purchase.
engine: Software designed for the rapid location of information
in one or more databases on the basis of keyword identifications;
usually results are ranked by relevance, as determined by engine-specific
markets: People or companies with similar characteristics.
server: A Web server that hosts the sites for multiple companies;
commonly used for low-cost Web hosting since each site doesn't require
a separate computer. Also called virtual server. Compare to dedicated
Macromedia's format for incorporating multimedia objects on Web
cart: A Web software program that tracks items a customer selects
from an online catalog.
panel ad: Advertisement that lays vertically on a Web site.
file: three- to six-line, text-only, electronic file used as an
online identity. Like an electronic business card.
index: An online map, outline, or plan of a Web site that enables
viewers to access quickly any portion of the site.
launch: Public advertisement and notice that a site is available
for use; usually takes place within a specific time period and/or
is keyed to a specific event.
traffic: The amount of activity on a Web site. This is usually
measured in page views or visitors.
A Web-based, real-time event that incorporates streaming video,
audio, graphics, and chat lines with prerecorded information. Sometimes
Apparently no longer distributed, SiteSweeper was a program that tested
and reported on the validity of the hypertext link on the pages in
a Web site. SiteSweeper tested links to external Web sites as well
as links between pages on the same site. This kind of program is generically
called a link checker.
Serial Line Internet Protocol. Type of Internet account needed to
access Web servers.
pull: A content distribution model by which criteria are applied
to automatically deliver customized content.
Unwanted advertisements sent through e-mail or posted on inappropriate
offer: Deals offered to affiliates that are typically linked to
a specific promotion (such as a product a holiday, act.) These deals
can be public or private offers that are available for a limited time,
at increased commission, for a particular product or products, or
a combination of these.
screen: An introductory page or screen that users may see before
they reach the home page for a Web site. Often created to identify
a referring link, to maximize a site for keywords, or to allow software
time to load.
Cost-effective type of advertising on the Web, usually featuring
a small banner ad below the fold linked to another site.
Sponsorship is an association with a Web site in some way that gives
an advertiser some particular visibility and advantage above that
of run-of-site advertising. When associated with specific content,
sponsorship can provide a more targeted audience than run-of-site
ad buys. Sponsorship also implies a "synergy and resonance"
between the Web site and the advertiser. Some sponsorship is available
as value-added opportunities for advertisers who buy a certain minimum
amount of advertising.
A small-animated image in GIF format.
The qualities of a site that encourage viewers to remain on the
site for an extended period of time.
words: Word ignored by search engines, generally articles, conjunctions,
service provider: Also see two related terms, application service
provider and management service provider. On the Internet, a storage
service provider (SSP) is a company that provides computer storage
space and related management to other companies. In addition to the
storage itself, SSPs typically offer periodic backup and archiving
and some offer the ability to consolidate data from multiple company
locations so that all locations can share the data effectively. Customers
may be billed a monthly rate and for each managed terabyte of storage.
Two leading SSP companies are Storage Networks and Managed Storage
International. Some companies specialize in providing limited storage
service, such as periodic remote backup, to individual computer users
and small businesses. An example is @Backup.
program: Web software that incorporates all the elements needed
to display and sell products online, including catalog, shopping cart,
checkstand, and transactional elements.
E-commerce-enabled Web pages that are hosted elsewhere (that is, they
are not part of your site's URL) and display products for sale, to
facilitate transaction. Many affiliate solutions providers enable
affiliates to use storefronts that are dynamically updated; however
the ability to modify the design of these pages (to match your own
site look-and-feel) is quite limited.
Prepackages selections of handpicked products in ain a rectangular
format that can be dropped into any affiliate page alongside the affiliate's
content; a Cross-Commerce.com feature. Like storefonts, storelets
automatically receive updated content. Unlike storefronts, storelets
reside on your page and can be modified to match your site design.
audio: Sound files audible as they are transmitted over the Internet.
Media: A form of sponsorship linked to streamed audio and video
content. Very effective branding, particularly amongst teenagers and
kids and very effective when used for the advertisement of events.
video: Video images that can be views as they are transmitted
over the Internet.
sheet: formats every Web site the user visits, according to that
user's personal preference.
Variously, refers to an affiliate's affiliate in a multi-tier
program or to multiple accounts at multiple Web sites owned by on
header: The "headline" of your e-mail, the first words
that catch the recipient's eyes. The more benefit-oriented your subject
headers, the more likely your e-mail will be read.
e-publishing: Fee-based e-publishing services.
Add one's e-mail address onto a mailing list or news group.
An online advertisement the "pops up" after a viewer has
left the site.
Systems Operator. Manager of a bulletin board system, news group,
online service, or special interest group sites.
Caret: The blinking vertical bar associated with editing text.