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QTVR: Quicktime Virtual Reality. A method of virtual reality display that provides a 180- to 360-degree panoramic view from a fixed position or of a rotating object.

Qualitative research: A method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups.

Quantitative research: A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.

 

 

 

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