model: Empowers customers to state the price they are willing
to pay for products and services.
The underlying structure of your Web site, referring to the way
pages are linked to each other either through a graphic navigation
bar or text links) generally underlined and in blue). Your Web site
succeeds to the extent it is easy for visitors to intuitively locate
National Advertising Division of the Council of Better Business Bureaus.
This organization serves as a major self-regulatory mechanism for
National Advertising Review Board of the Council of Better Business
Bureaus. When an alleged problem arises with an advertisement, and
a satisfactory solution is not obtained via the NAD, above, the NARB
acts in the capacity of an appeals board. It reviews the decision
of the NAD, and passes judgment on it.
advertising: Advertising which is aimed at a National Market,
as opposed to Local Advertising.
brand: A nationally distributed product brand name. May also be
distributed regionally or locally.
(Near Pack Premium): An item offered free or at a discount with
the purchase of another product. The item can be positioned close
to but may not touch the purchased product. A type of product promotion.
cost: The costs associated with services rendered by an advertising
agency excluding the agency commission.
unduplicated audience: The combined cumulative audience exposed
to an advertisement.
Guidelines for appropriate communication in news groups and mailing
address: Electronic mail address or address of a host machine.
group: One of thousands of open discussion groups on Usenet. Requires
a full-service Internet account and new group readers software provided
by as ISP or browser.
Advertisement on the Web without a hypertext link. Usually less expensive
than a linked ad.
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