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Macromarketing: A type of marketing in which a company adapts itself to uncontrollable factors within the industry.

Mailbot: Cross between mail and robot. A program that responds automatically to routine e-mail.

Mailing list: List of participants who exchange electronic mail messages regularly, usually focused in a particular topic or concern.

Mall: Virtual area on a server or online service where people can sell or advertise their good or service.

Marginal analysis: Technique of setting the advertising budget by assuming the point at which an additional dollar spent on advertising equals additional profit.

Market profile: A summary of the characteristics of a market, including information of typical purchasers and competitors, and often-general information on the economy and retailing patterns of an area.

Market segmentation: To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.

Market share: The percentage of a product category's sales, in terms of dollars or units, obtained by a brand, line, or company.

Marketing firm: A business that affects the distribution and sales of goods and services from producer to consumer; including products or service development, pricing, packaging, advertising, merchandising, and distribution.

Marketing mix: The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.

Marketing research: The systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer.

Marketplace: A term often used to describe B2B exchange.

Materiality: The FTC theoretically will not regulate a deceptive advertisement unless the deceptive claim is also material. This means, in simple terms, that the claim must be important to consumers, rather than trivial. The FTC requires that the deception be likely to affect consumers' "choice of, or conduct regarding, a product."

Media broker: Since it's often not efficient for an advertiser to select every Web site it wants to put ads on, media brokers aggregate sites for advertisers and their media planners and buyers, based on demographics and other factors.

Media kit: Online or off-line package of information for potential advertisers, including ad sizes, rates, demographics, submission information, and contact names.

Merchant: A person or company that sells products or services directly on the Web.

Merchant accounts: An arrangement with a commercial bank or cared issuer that permits a business to accept credit card payments and deposit those payments, less charges, to its bank account.

Message board: Allows users to post messages on part of a Web site for others to read, like a forum or electronic bulletin board.

META tag: In HTML code, the lines that contain a list of keywords and the succinct page description of a site that will appear when the site is listed as a search result.

Meta-indexes: Large category-based indexes of sites on the Web, usually arranged alphabetically within topics. Compare to search engine.

Micropayment: On the Web, micropayment is a business concept whose goal is to generate revenue by offering pay-per-view Web pages, Web links, or Web services for small amounts of money called "microcents". Since it is not practical for individual users to charge small amounts of money (such as a penny or a fraction of a penny) to a major charge card, a different method of payment is needed for sites that wish to go "micro". Several methods of micropayment collection are being examined, many of which involve encoding per-fee-links inside HTML pages and some kind of Internet wallet account where individuals would establish a cash balance with a third-party application that would monitor, collect, and distribute micropayments.

Mirror: Copy and display the material from one Web site on another.

Mobile business: E-business using wireless devices accessing the Internet any time, anywhere.

Mobile Internet: Internet access over wireless devices.

Moderated: New groups or forum checked by an individual with the authority to censor messages.

Mouse-over: In JaveScript or DHTML, the element that changes an item (usually graphic) on a Web page when the cursor moves across or hovers over it; usually signifies a link.