Act: Federal trademark law.
generation: Includes new customer registration and having visitors
sign in to receive a newsletter or use a free demo.
corporations: Relationship marketing term that describes firms
that customize their products or services on the basis of their customers'
preferences and previous purchases.
site: A previous implementation of a web site with which a new
site must remain compatible.
business interest: Determines whether a business had reasonable
interest in invading an employee's privacy.
A technique in HTML that allows a user to jump from one location on
the Web to another. Can occur within a site or between sites. begins
with <a href=
checker: A link checker is a program that tests and reports on
the validity of the hypertext link on the pages in a Web site. More
advanced link checkers test links to other Web sites as well as links
between pages on the same site. A link checker may be a separate program
that specializes in this service, part of a larger program that provides
a range of Web site publishing services, or provided periodically
as a service from a remote application server.
Cross between list and robot. A type of mailbot that automatically
processes requests, sending out information.
Software that manages mailing lists on mailing list servers. Listserv
and Majordomo are two of the primary mailing listservers.
banners: Ads that allow users to take an action without clicking
through to another site.
advertising: Advertising to a local merchant or business as opposed
to regional or national advertising. (2) Advertising placed at rates
available to local merchants.
An advertising rate charged to a local advertiser, typically a retailer,
by local media and publications, as distinguished from a national
rate that is charged to a national advertiser, typically a manufacturer.
The customization of a Web site for different countries and/or
file: A text file that records all activity on a server: the items
that are requested (Web pages, graphics, etc.), the times they are
requested, the browser used by the surfer, and other information.
Traffic analysis software crunches log files to produce traffic reports
that are easy to understand and use as a basis for measuring Web site
Name-only, paid advertisement on the Web, usually smaller and less
expensive than a banner. May not link to named site.
(logo): A brand name, publication title, or the like, presented
in a special lettering style or typeface and used in the manner of
leader: An item priced below the retailer's cost, meaning the
merchant loses money on each unit sold. In both traditional as well
as Web commerce, loss leaders are offered to draw customers into the
store; where in theory they will also buy enough profitable items
(during that visit or future visits). In this way, the merchant makes
more money on the whole than if the customer had never stopped by.
To participate in a news group or forum by monitoring traffic without
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