Internet Corporation for Assigned Names and Numbers. The international
organization that manages top-level domain assignments on the Internet.
advertising: Promoting the image, or general perception, of a
product or service, rather than promoting its functional attributes.
Commonly used for differentiating brands of parity products (e.g.,
"This is a woman's cigarette").
According to the "Basic Advertising Measures," from
FAST, an ad industry group, an impression is "The count of a
delivered basic advertising unit from an ad distribution point."
Impressions are how most Web advertising is sold and the cost is quoted
in terms of the cost per thousand impressions (CPM).
product: A promotional product, this is a product with a company
logo or advertising message printed on it.
link: Viewed from the target business site, a one-way link coming
from another site.
A reward, typically non-cash that an affiliate receives for sending
visitors to the program-provider merchant's site.
catalog company: A company that creates an incentive program for
sales people, and provides them with a catalog from which they can
select their prize or premium.
A company that specializes in the development of Internet businesses.
contractor: A person who is hired by a company, but works for
himself/herself. The company is a client, rather than an employer.
station: A broadcast station that is not affiliated with a national
network of stations.
site: Not affiliated with a network.
advertising: A form of business-to-business advertising (see above),
this is advertising aimed at manufacturers. This advertising typically
promotes parts, equipment, and raw materials used in the manufacturing
architecture: Emerging field concerned with creating user friendly
Web sites that load quickly and make it easy for visitors to locate
technology: Department or subject concerned with managing business
processes and information.
A third-party content syndication or aggregator who coordinates the
flow of content created at many sources and distributed to many outlets.
Ads: Either graphical, HTML-based, or a mixture of the two. They
generally reside within the flow of a page's content, although they
may be placed outside the right margin of a page. They are usually
vertically oriented and may be quite long.
Consumer response to a company's advertising or other promotional
activities, such as coupons. Used for measuring the effectiveness
of some promotions.
order: An insertion order is a formal, printed order to run an
ad campaign. Typically, the insertion order identifies the campaign
name, the Web site receiving the order and the planner or buyer giving
the order, the individual ads to be run (or who will provide them),
the ad sizes, the campaign beginning and end dates, the CPM, the total
cost, discounts to be applied, and reporting requirements and possible
penalties or stipulations relative to the failure to deliver the impressions.
distribution: Distributing a product through a wide variety of
premium: A premium included in the packaging of another product
(e.g., buy a can of shaving cream and get a free razor in the same
package). The term Package enclosure is also used.
property: The protected ownership of rights in ideas or the expression
of ideas, specifically trademarks, service marks, copy rights, and
agent: A software program that performs a human-style processing
task, e.g., upselling customer by suggesting additional products.
link: A link within a Web site between pages, files, images, or
advertising: Advertising a product or service in a country other
than where it originates.
Involves restructuring the software used by an e-business so that
it can process foreign languages, currencies, data formats and other
variations involved in conducting business globally.
marketing campaign: Applying traditional marketing techniques
to the Internet and incorporating Internet-only marketing techniques
such as banner advertisements and w-mail into your marketing strategy.
Marketing research advertising, promotions and public relations all
should be addresses.
Internet Network Information Center. Maintains the master database
for domain name registration.
An online display ad that appears between two destination pages.
Internal network with Web like operations.
Inventory is the total number of ad views or impressions that a Web
site has to sell over a given period of time (usually, inventory is
figured by the month).
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