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Generic brand: Products not associated with a private or national brand name.

GIF: Graphics Interchange Format. A compressed, bit-mapped graphics format most often used to display no photographic designs on the Web.

Gravure: A printing process that uses an etched printing cylinder.

Green advertising: Advertising that promotes a product or service's ability to help or, more likely, not hurt the environment.

Grid card: A broadcast media rate card that lists rates on a grid, according to the time periods that might be selected for the ad.

Gross audience: The audiences of all vehicles or media in a campaign, combined. Some or much of the gross audience may actually represent duplicated audience.

Gross impressions: Total number of unduplicated people or households represented by a given media schedule.

Gross rating points (GRPs): Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.

Gross exposures: This is another term used to define an advertisement that is viewed.

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