brand: Products not associated with a private or national brand
Graphics Interchange Format. A compressed, bit-mapped graphics
format most often used to display no photographic designs on the Web.
A printing process that uses an etched printing cylinder.
advertising: Advertising that promotes a product or service's
ability to help or, more likely, not hurt the environment.
card: A broadcast media rate card that lists rates on a grid,
according to the time periods that might be selected for the ad.
audience: The audiences of all vehicles or media in a campaign,
combined. Some or much of the gross audience may actually represent
impressions: Total number of unduplicated people or households
represented by a given media schedule.
rating points (GRPs): Reach times average frequency. This is a
measure of the advertising weight delivered by a vehicle or vehicles
within a given time period.
exposures: This is another term used to define an advertisement
that is viewed.
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