Selling, trading, bartering and conducting transactions over the Web.
of scale: A decrease in cost as supply increases.
Relationship Management: The application of CRM to an e-business's
strategy and includes the personalization and customizing of customers'
experiences and interactions with a Web site, call center or any other
method of customer contact with e-business.
Any marketing effort that contains a website URL. This could range
from direct mail programs, magazine ads, radio to business cards.
Companies that sell products or services directly through their Web
site. E-merchants that target end consumers (as opposed to other businesses)
are sometimes called e-tailers, short for e-retailers.
A business that sells only online.
Electronic magazines that tare published and distributed solely online.
ad: A small banner ad usually found in the corner of a Web page.Earned
rate: A discounted media rate, based on volume or frequency of
Electronic Funds Transfer.
Egosurfing is looking to see how many places on the Web your name
appears. On Alta Vista, you can also see how many times it appears
in Usenet postings. On Alta Vista (http://www.altavista.com) and most
there search engines, simply enter your name surrounded by double
quotes in the search field like this: "Your Name" and you
may be surprised to discover that you're a celebrated personage on
someone's Web page or that the local task force report you helped
write got put on the Web. Egosurfing is also a way to find out how
many of your site's Web pages are either indexed by the search engine
or referred to by other sites. Just enter your second-level domain
name, enclosed in quotes, like this: "whatis.com" (but enter
your own domain name) The term was posted on Wired Magazine's "Jargon
Watch" but we discovered it in Keith Dawson's Jargon-Scout, a
feature of his newsletter.
rule: A rule-of-thumb that, for the typical product category,
eighty percent of the products sold will be consumed by twenty percent
of the customers.
communication network: Provided an electronic network for trading
securities by revealing order size and prices and connecting buyers
Data interchange: Business forms are standardized so that companies
can share information with customers, vendors and business partners
order form: An online document filled in by customers to indicate
the items they want to purchase. Less sophisticated than shopping
cart and checkstand software, it may or may not calculate totals.
A unit of type measurement, based on the "M" character.Encryption:
Coding of confidential, personal, or financial information for secure
The person who actually uses a product, whether or not they are the
one who purchased the product.
A CrossCommerce.com feature. A rectangular-shaped allotment of
on-screen real estate on an affiliate Web page, into which CrossCommerce
delivers real-time product information. Affiliates can hand-pick products
and have prices updated automatically, or they can have CrossCommerce
update which products appear based on rules defined by the affiliate
(such as top-selling golf clubs).
The number of times that an advertisement is viewed. Commonly used
interchangeably with impressions.
Wide area network with Web like operations.
Web industry jargon that refers to visitors, impressions, or site
traffic in general.
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