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E-commerce: Selling, trading, bartering and conducting transactions over the Web.

Economies of scale: A decrease in cost as supply increases.

E-customer Relationship Management: The application of CRM to an e-business's strategy and includes the personalization and customizing of customers' experiences and interactions with a Web site, call center or any other method of customer contact with e-business.

E-Marketing: Any marketing effort that contains a website URL. This could range from direct mail programs, magazine ads, radio to business cards.

E-merchants: Companies that sell products or services directly through their Web site. E-merchants that target end consumers (as opposed to other businesses) are sometimes called e-tailers, short for e-retailers.

E-tailer: A business that sells only online.

E-zines: Electronic magazines that tare published and distributed solely online.

Ear ad: A small banner ad usually found in the corner of a Web page.Earned rate: A discounted media rate, based on volume or frequency of media placement.

EFT: Electronic Funds Transfer.

Egosurfing: Egosurfing is looking to see how many places on the Web your name appears. On Alta Vista, you can also see how many times it appears in Usenet postings. On Alta Vista (http://www.altavista.com) and most there search engines, simply enter your name surrounded by double quotes in the search field like this: "Your Name" and you may be surprised to discover that you're a celebrated personage on someone's Web page or that the local task force report you helped write got put on the Web. Egosurfing is also a way to find out how many of your site's Web pages are either indexed by the search engine or referred to by other sites. Just enter your second-level domain name, enclosed in quotes, like this: "whatis.com" (but enter your own domain name) The term was posted on Wired Magazine's "Jargon Watch" but we discovered it in Keith Dawson's Jargon-Scout, a feature of his newsletter.

Eighty-twenty rule: A rule-of-thumb that, for the typical product category, eighty percent of the products sold will be consumed by twenty percent of the customers.

Electronic communication network: Provided an electronic network for trading securities by revealing order size and prices and connecting buyers and sellers.

Electronic Data interchange: Business forms are standardized so that companies can share information with customers, vendors and business partners electronically.

Electronic order form: An online document filled in by customers to indicate the items they want to purchase. Less sophisticated than shopping cart and checkstand software, it may or may not calculate totals.

Em: A unit of type measurement, based on the "M" character.Encryption: Coding of confidential, personal, or financial information for secure transmission.

End-user: The person who actually uses a product, whether or not they are the one who purchased the product.

EShelf: A CrossCommerce.com feature. A rectangular-shaped allotment of on-screen real estate on an affiliate Web page, into which CrossCommerce delivers real-time product information. Affiliates can hand-pick products and have prices updated automatically, or they can have CrossCommerce update which products appear based on rules defined by the affiliate (such as top-selling golf clubs).

Exposures: The number of times that an advertisement is viewed. Commonly used interchangeably with impressions.

Extranet: Wide area network with Web like operations.

Eyeballs: Web industry jargon that refers to visitors, impressions, or site traffic in general.