Abbreviation for business-to-business commerce or other industrial
relationships; also B2B.
Abbreviation for business to consumer commerce, or simply: retail";
also B2C. On the web, retailing is sometimes called e-tailing, which
is practiced by e-tailers.
On the Internet, B2G is business-to-government (a variation of the
term B2B or business-to-business), the concept that businesses and
government agencies can use central Web sites to exchange information
and do business with each other more efficiently than they usually
can off the Web. For example, a Web site offering B2G services could
provide businesses with a single place to locate applications and
tax forms for one or more levels of government (city, state or province,
country, and so forth); provide the ability to send in filled-out
forms and payments; update corporate information; request answers
to specific questions; and so forth. B2G may also include e-procurement
services, in which businesses learn about the purchasing needs of
agencies and agencies request proposal responses. B2G may also support
the idea of a virtual workplace in which a business and an agency
could coordinate the work on a contracted project by sharing a common
site to coordinate online meetings, review plans, and manage progress.
B2G may also include the rental of online applications and databases
designed especially for use by government agencies. According to the
Gartner Group, B2G revenue is expected to grow from $1.5 billion in
2000 to $6.2 billion in 2005. B2G is sometimes called e-government.
Very-high-speed, wide bandwidth transmission line forming a major
pathway in a network.
Animated badges are a rich media type of sponsorship and they come
in various sizes. Depending on their size, they are effective either
for driving traffic to a specific site or area of a site, eCommerce
promotions and branding a company or product. Because of their various
sizes and shapes, they are placed in different areas, such as next
to banners, in the navigation bar of a site, integrated into eCommerce
services boxes or part of a "trading floor". They are most
frequently used for eCommerce purposes.
advertising : Advertising a product at a very low price, when
it is difficult or even impossible to obtain the product for the price
The information capacity, usually measured in megahertz or bits per
second that can be transmitted by a particular line or cable, or managed
by a piece of hardware or software.
ad: Standard, rectangular Web ad that links to another site.
Bulletin Board System. Special-purpose electronic communications systems
in which messages can be entered or retrieved either privately or
Blind Carbon Copy. The blind carbon copy feature of most e-mail programs
permits you to send the same e-mail message to numerous individuals
without revealing the recipient's e-mail addresses to each other.
the banner: This is the idea that, in addition to banner ads,
there are other ways to use the Internet to communicate a marketing
message. These include sponsoring a Web site or a particular feature
on it; advertising in e-mail newsletters; co-branding with another
company and its Web site; contest promotion; and, in general, finding
new ways to engage and interact with the desired audience. "Beyond
the banner" approaches can also include the interstitial and
streaming video infomercial. The banner itself can be transformed
into a small rich media event.
Total amount charged to clients, including the agency commission,
media costs, production costs, etc.
Short message about a business, product, service, or related topic.
Online reminder that flags a URL for future reference.
space: This is the number of ad views for an ad space that are
currently sold out.
program: A program that pays affiliates a predetermined flat fee
for every new visitor the affiliate delivers.
An agency that provides a limited service, such as one that does creative
work but does not provide media planning, research, etc. Usually,
this refers to a relatively small company.
ad: A square or almost square banner ad on a Web page.
advertising: Brand advertising creates a distinct favorable image
that customers associate with a product at the moment they make buying
brand name, and branding: A brand is a product, service, or concept
that is publicly distinguished from other products, services, or concepts
so that it can be easily communicated and usually marketed. A brand
name is the name of the distinctive product, service, or concept.
Branding is the process of creating and disseminating the brand name.
Branding can be applied to the entire corporate identity as well as
to individual product and service names. In Web and other media advertising,
it is recognized that there is usually some kind of branding value
whether or not an immediate, direct response can be measured from
an ad or campaign. Companies like Proctor and Gamble have made a science
out of creating and evaluating the success of their brand name products.
point: The exact sales volume where total revenues equal total
Refers to traditional, physical, as opposed to digital, structures
and vehicles-factories, warehouses, trucks, and retail outlets. A
brick-and-mortar company is one with little or no significant Web
Telecommunications bandwidth large enough to carry several channels
at once; often to handle real-time video, e.g., cable TV.
An announcement of a special promotion, typically located on an unlinked
page of a Web site.
A small, usually square or rectangular ad in the following dimensions:
125 x 125, 12 x 90, 120 x 60, 88 x 31, or 120 x 240 pixels.
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