eMA's CeMA Program Resource Center





What is the Certified eMarketing Associate (CeMA) Program?

CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA). The program provides certifications to students who demonstrate competency in the e-marketing arena after completion of an e-commerce course with some additional self-phased study.

Why has the eMA introduced this certification?

A recent study by the eMA indicates that 70% of all marketing positions are requiring e-marketing competency. There is a gap nationally, between current academic curriculum and employer demand for e-marketing skills. School systems have recognized this gap and are offering solid programs in e-commerce. The eMA strongly supports these programs and offers an enhancement in the form of a student certification. This program will help prepare the future marketers for the challenges of tomorrow’s business environment.

What does the eMA offer as far as resources?
Please note that this CeMA website is still in the process of completion.

The eMA has created this CeMA website for students as a resource. http://www.emarketingassociation.com/cema/index.htm

This website contains up to the minute e-commerce news, White Papers, Links, Resource Materials, Glossary of Terms and Articles. All important materials to help you understand eMarketing.

Also, the eMA has enlisted a high caliber Panel of Industry Leaders, who can interact with students on the CeMA Discussion Board. This provides an unprecedented opportunity for students to ask questions and get feedback from real world e-marketing executives.

What is the value of a CeMA certification?

The CeMA certification provides a mechanism for students to demonstrate competencies. It provides employers with a tool to use when hiring and screening job candidates. It provides college and university admission boards with insight into a students initiative, competency and commitment. It gives scholarship committees valuable information about a student's motivation.

Having a certification is a critical factor for people who are new to the marketing profession.

If a student plans on going to college what use is the CeMA Certification?

A student can use the certification as an aid to get accepted at a college and then while there deploy their credentials and knowledge to work in situations to help defray the cost of their education.

How much does certification cost?

CeMA Certification, access to online e-courses and resources, testing fee and personalized certificate is priced as follows:

States offering the CeMA Program to their schools: $52.00 per student.

Teachers (high school and college only) offering the CeMA program in their class:
$52 per student

Individuals not in a course or class offering CeMA: $384.00 per student.

(Please email the CeMA Department if you are an individual wanting to become CeMA Ceritified)

What happens if students don’t pass the exam?

Students are permitted one (1) additional examination at no additional charge if they fail the first examination. Please contact the CeMA Department for more information on this issue.