Resources

Teachers

Please note:
These materials are in the process of being developed. If you see any errors, please contact eMA Admin.
Thank you.

Competency List:

• Internet marketing definitions and terms
• Integration of online and conventional marketing
• eMarketing Business models
• Internet history and statistics
• Banner Advertising strategies
• Banner advertising design
• E-mail techniques and strategies
• E-Mail problems and challenges
• Writing styles for e-mail
• Use of HTML and text in e-mail
• Ethics in e-mail marketing
• Mailing list criteria for e-mail marketing
• Use of auto-responders
• Target marketing
• Permission marketing models
• Legal implications of e-mail marketing
• E-Commerce promotion tactics
• E-Commerce strengths and weaknesses
• Online publicity
• Writing online press releases
• Developing news stories
• Developing effective databases
• Effective search engine optimization
• Directory vs. search engine differences
• Metrics for eMarketing
• Paid Placement search engine models