Spam is considered any unsolicited and often un-wanted e-mail. The term
seems to have originated from a Monty Python sketch set in a cafe that
serves nothing but the canned, processed meat, called Spam.
In the
skit there is a table of Vikings singing, spam, spam, spam, spam, lovely
spam. While the skit does arouse laughter, the receiving of spam e-mail
usually does not do the same for our demeanor.
It is
the rare inbox which hasn't been visited by some sort of un-wanted message
containing anything from get-rich-quick schemes to Cyber-Porn.
Most email
browsers or accounts allow a person to use blocking or filtering mechanisms
which send junk mail directly to the trash bin.
Professional
spammers use sophisticated software that actually spiders the Internet
gleaning e-mail addresses from Web sites.
If you
have ever filled out an online survey, your e-mail address has most
likely ended up on a for sale list of targeted buyers.
While
most spam and postal junk mail is annoying, it can have some benefits.
Running an online business requires us at times to be effective ad writers.
Immediately deleting all this junk mail means you are throwing way an
opportunity to learn ad strategies.
Next time
spam shows up, why not take a few minutes to read through these ads
and see how they are written. See if the headline or body attracts your
attention, or what is effective about the ad and what turns you off.
I actually
love it when those card decks come in the postal mail. Flipping through
the cards, I'll put those that have attractive headlines in one pile,
trash the ones that aren't appealing, then go back later and really
read the one's in the first pile.
I'm always
on the lookout for new ideas on what works in ad writing, new tactics
ad writers employ, and seeing what is working and not working for them.
Successful
online marketers are constantly studying not only their own ads, but
what others are doing. So instead of getting upset the next time you
receive your daily dose of spam, why not look at it as an opportunity
to help you
become a better marketer?
If you
would like your name removed from many of the bulk mailing lists, this
Web site will be a blessing. Simply give them your e-mail address and
they will scan their bulk mailing lists and remove you. It is a unique
concept they have. You can read more about what they do at their Web
site.
http://removeyou.com
Dave Cole
Editor/Publisher
Prosperity: The Choice Is Yours
Read other
articles by Dave:
http://choosetoprosper.com
This article
may be reproduced on the expressed
condition that it remain intact and unchanged
in any manner.
Copyright © 2001, Dave Cole