1. More
Spam laws will be passed causing more confusion and apprehension in
the marketing community.
2. eMarketing
will become a more established part of corporate marketing budgets rising
from an average of 6% at the end of 2002 to 14% by the end of 2003.
3. Micro
payments already established in eBooks will gain acceptance in a variety
of eCommerce arenas.
4. Education
and training of marketers will increase substantially as we try to keep
up with ever evolving technology.
5. eMail
anti-Spam technology will become near perfect in dealing with unwanted
emails.
6. Wireless
technology will continue to grow and access to the Internet will become
more widespread in public places.
7. Notebook
computers will continue to increase in power and functionality to the
extent that desktop units will be threatened as the primary home computer.
8. Copyright
and International Commerce law will be a hot subject with increasing
confusion and litigation.
9. eCommerce
will continue to grow as the economy tightens and people look for better
pricing and more options to purchasing. Web addresses will be everywhere.
10. The
eMarketing Association will continue it's 300% per year growth in membership
and educational program attendance.