eMarketing Association

Basic eCourse (Free with membership)

Basic eMarketing eCourse

This course is anything but "basic" but it covers all the key points you need to know when marketing online.

eMarketing Online Education

Enroll Today - $72 (FREE for all eMA Members)

eMail Marketing
Banner Advertising
Search Engines vs. Directories
Coordinating on and off-line Marketing


Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a PDF certificate of completion. Courses use online lessons, secure testing, teacher interaction via email, and email resources.

All eCourses will be sent out within 24 hours after receipt of your online payment.
You may complete the course(s) at your own pace online.

When you complete the eMarketing e-course you will know:

  • eMarketing Business models
  • Internet history and statistics
  • Banner Advertising strategies
  • Banner advertising design
  • E-mail techniques and strategies
  • E-Mail problems and challenges
  • Writing styles for e-mail
  • Use of HTML and text in e-mail
  • Ethics in e-mail marketing
  • Mailing list criteria for e-mail marketing
  • Integration of online and conventional marketing
  • eMarketing definitions and terms
  • Permission marketing models
  • Legal implications of e-mail marketing
  • E-Commerce promotion tactics
  • E-Commerce strengths and weaknesses
  • Online publicity
  • Writing online press releases
  • Developing news stories
  • Developing effective databases
  • Effective search engine optimization
  • Directory vs. search engine differences
  • Metrics for eMarketing
  • Paid Placement search engine models
  • Use of auto-responders
  • Target marketing