eMA-Board of Advisors

Chris Baggott

Chris Baggott
Co-Founder/CEO
Compendium Blogware
Author: Email Marketing By The Numbers

Chris Baggott has been a leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted "Best Online Marketing Blog" by MarketingSherpa readers and "Best of the Web" by Forbes.

A marketing futurist and voice for blogging, search engine optimization and email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa. Chris makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing.

Chris was the co-founder of ExactTarget and has just launched his latest venture Compendium Blogware that focuses on Organizational Blogging and Search Engine Optimization.

Finally, Chris is author of the new book from Wiley: Email Marketing By The Numbers.

A native of Pittsburgh, Chris now resides near Indianapolis with his wife and 4 children.

Bert DuMars
Bert DuMars
Vice President E-Business
Newell Rubbermaid

Bert DuMars is Vice President E-Business for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play.

Mr. DuMars joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating eMarketing and eCommerce initiatives for Newell Rubbermaid’s externally-facing web sites. Overseeing a new eBusiness shared services model with standard processes, technologies, and metrics across the company’s brand sites. Coordinating and integrating eBusiness efforts between business units, Corporate IT and strategic outsource partners.

Prior to joining Newell Rubbermaid, Mr. DuMars was the Director, Electronic Tax Administration (ETA), for the Internal Revenue Service (2004 to 2007) where he grew the eFile program by 30% from 61.5 to 80 million returns; led the redesign of www.irs.gov that increased the American Customer Satisfaction Index score from 68 in 2005 to 75 in 2007, and expanded visits by 28% to 197 million and page views by 68% to 1.3 billion between 2004 and 2006. Prior to the IRS, he led a full redesign and content management system implementation of www.trendmicro.com at Trend Micro, Inc. a content security and anti-virus company. The redesign led to 42% year-over-year growth in eCommerce sales.

Mr. DuMars also has experience in Services and Product Marketing at Intel Corporation, Strategic Marketing at Dell Corporation, network technologies Instructor for Learning Tree International, startup experience as founder and CEO of an ecommerce business, and Network Engineering and Data Center Management at Southern California Edison.

Mr. DuMars earned a Bachelor of Arts in History from Pomona College in 1984 where he played 4 years of NCAA Division III varsity basketball, and a Masters in Business Administration from the University of Michigan Ross School of Business in 1996.

Murray Gaylord, previously vice president, brand marketing for Yahoo! Inc., was named vice president, marketing for NYTimes.com effective January 8, 2007.
In his new role, Mr. Gaylord is a member of the NYTimes.com senior management team and oversees marketing, customer service, research and Web analytics.

Mr. Gaylord joined Yahoo! in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments.

Previously, Mr. Gaylord was executive vice president and chief operating officer of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste."

Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California at Los Angeles.

Mr. Gaylord is vice chairman of the American Advertising Federation and is on the board of directors of the Advertising Research Foundation, the Advertising Educational Foundation and the Miami Ad School. He is a founding member of the eMarketing Association advisory board.

As President, Jeff Hilimire leads the Spunlogic team with his passion for interactive marketing and experience built on a long track record of client successes. Since co-founding Spunlogic in 1998, he has seen it mature from a small agency to one that many Fortune 500 and 1000 companies seek for its marketing expertise and fresh approach. Under his direction, Spunlogic has been recognized for a number of awards including national awards from the Web Marketing Association, Horizon Interactive, MarketingSherpa and AMYs from the Atlanta Chapter of the American Marketing Association.

Hilimire's background includes spearheading and developing interactive marketing campaigns for companies including InterContinental Hotels Group, Cox Enterprises, Anheuser Busch, AutoTrader, EarthLink, Honey Baked Ham and Georgia Pacific. His expertise in strategy and business processes has also landed him on the Boards of the Atlanta Interactive Marketing Association, the American Marketing Association's New Media Special Interest Group and Brand Atlanta, a marketing campaign created to distinguish what makes the city unique.
Seen as a forward thinker in the industry, Hilimire has been featured on CNN and in Fortune Small Business. He was also recognized by 1to1 Magazine as a 2005 Customer Champion and an innovative, tenacious, creative leader with an unrelenting focus on aligning Spunlogic's efforts with the needs of its clients.

Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in optimizing email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Sports Illustrated as well as leading advertising and marketing firms.

Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts.

Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses.

In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.

Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.

Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.

Kevin Lee is co-founder and chief executive officer of Did-it.com. Did-it.com's proprietary Maestro system and advanced customized strategies allow clients to optimize the performance of their paid placement and paid inclusion search marketing campaigns. Kevin and the Did-it.com team have been dedicated to helping search marketers succeed since 1996. Kevin is a founding board member of SEMPO, serves on the SEM Council for the Association for Interactive Marketing, the IAB Search Committee, and writes a weekly column for ClickZ on "Paid Search Strategies". An acknowledged expert on SEO and SEM, Kevin is regularly quoted by the major news media including the Wall St. Journal, Business Week, CNET, San Jose Mercury News, DMNEWS and Catalog Age. He is also a frequent and well-respected speaker invited to top industry conferences. Kevin enjoys sharing search marketing tips, tricks and strategies in print and in person. He earned an MBA from Yale School of Management in 1992.

Laura Marriott is the Executive Director for the Mobile Marketing Association (MMA). The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. The MMA has over 200 members world-wide, representing over fourteen countries. Laura has over fourteen years of experience in the high-tech industry in the areas of Business Development, Product Management and Marketing. Prior to joining the MMA, she served as Intrado's Director of Marketing where she was responsible for the development and delivery of Intrado's mobility products and service. Laura has also previously served as the Director of Business Development at Cyneta Networks and Cell-Loc Inc. She graduated from the University of Alberta.

Mr. Nussey is the President and CEO of Silverpop. Silverpop provides software and service solutions that enable businesses to use e-mail as a strategic communication channel for marketing and customer communications.

Previously, Mr. Nussey was President and CEO of iXL, Inc., a publicly traded e-business consulting firm. During his two-year tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter, and grew its headcount from 400 to over 2,000 employees. iXL enjoyed multi-million dollar and multi-year relationships with global companies, including Chase, Delta Airlines, FedEx, General Electric, and Virgin.

Prior to iXL, Mr. Nussey was an investment professional with the venture capital firm, Greylock Management Corporation. While at Greylock, he worked on several investments, including DoubleClick, Mainspring, iXL and Media Metrix. Mr. Nussey is also the founder of DaVinci Systems, an award-winning email software company.

In June 2000, Consulting Magazine named Mr. Nussey the most influential consultant in the world.

Mr. Nussey holds an M.B.A. from Harvard Business School and a B.S. in Electrical Engineering from North Carolina State University. He serves on the Board of Directors of nuBridges, Proficient Systems, and Air2Web and is an active participant in community activities serving on the Board of SciTrek, a Georgia-based Science museum. He lives with his wife and two sons, just outside of Atlanta, Georgia.

As ion’s executive vice president, Anna leads the company’s client development & business operations from the firm’s Florida office. She has over 11 years of experience in online marketing consulting for clients such as Office Depot, HSBC, Howard Johnson and others.

Before co-founding ion interactive, Anna led the business development effort at ion, an all-digital marketing communications firm with clients such as Samsung, Siemens, and Bliss Spa.

A passionate advocate of post-click marketing, Anna has written articles for the MarketingProfs, DM News and the Internet Law Business Handbook, and has recently spoken at eM7 San Francisco from the eMarketing Association. She blogs regularly at NoMoreLandingPages.com and produces two podcast channels — Post-Click Marketing and No More Landing Pages.


eMA Advisory Board
eCourses - Certifications - Resources - Career Center - News - Online Directory - eMarketing Events - Article of the Week The mission of the Advisory Board is to provide independent advice, and recommendations on activities, national e-marketing policy, educational issues, membership benefits, certifications, management and on other activities and operations of the eMA.
	Chris Baggott Co-Founder/CEO Compendium Blogware	Simms Jenkins Founder and Principal BrightWave Marketing	Laura Marriott Executive Director Mobile Marketing Association
	Todd Daum Vice President of Marketing Yahoo! Search	James Jensen Director of Marketing Cycle Trader Magazine and CycleTrader.com	Soren Mills Vice President & Head of Global Ecommerce Wal-Mart Stores Inc.
	Bert DuMars Vice President E-Business Newell Rubbermaid	JoAnn Jones Market Intelligence Specialist Application & Integration Middleware IBM Corporation	Bill Nussey President and Chief Executive Officer Silverpop
	Murray Gaylord Vice President of Marketing New York Times.com	Daniel Khabie CEO Digitaria	Sandra Rosenberg Marketing Research Intel Corporation
	Mike Grandchamp Vice President Marketing Digital River, Inc.	Kevin Lee Executive Chairman and Co-Founder Did-it.com	Anna Talerico Executive Vice President Ion interactive
	John L. Hastings III Senior Vice President Consumer Marketing Services ACNielsen USA	Ian Lewis Executive Director, Consumer Research & Insights Time, Inc.	Claire Quinn Senior Manager, Customer Consulting The Coca-Cola Company
	Jeff Hilimire President Spunlogic
	Chris Baggott Co-Founder/CEO Compendium Blogware Author: Email Marketing By The Numbers Chris Baggott has been a leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted "Best Online Marketing Blog" by MarketingSherpa readers and "Best of the Web" by Forbes. A marketing futurist and voice for blogging, search engine optimization and email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa. Chris makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing. Chris was the co-founder of ExactTarget and has just launched his latest venture Compendium Blogware that focuses on Organizational Blogging and Search Engine Optimization. Finally, Chris is author of the new book from Wiley: Email Marketing By The Numbers. A native of Pittsburgh, Chris now resides near Indianapolis with his wife and 4 children. Bert DuMars Vice President E-Business Newell Rubbermaid Bert DuMars is Vice President E-Business for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play. Mr. DuMars joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating eMarketing and eCommerce initiatives for Newell Rubbermaid’s externally-facing web sites. Overseeing a new eBusiness shared services model with standard processes, technologies, and metrics across the company’s brand sites. Coordinating and integrating eBusiness efforts between business units, Corporate IT and strategic outsource partners. Prior to joining Newell Rubbermaid, Mr. DuMars was the Director, Electronic Tax Administration (ETA), for the Internal Revenue Service (2004 to 2007) where he grew the eFile program by 30% from 61.5 to 80 million returns; led the redesign of www.irs.gov that increased the American Customer Satisfaction Index score from 68 in 2005 to 75 in 2007, and expanded visits by 28% to 197 million and page views by 68% to 1.3 billion between 2004 and 2006. Prior to the IRS, he led a full redesign and content management system implementation of www.trendmicro.com at Trend Micro, Inc. a content security and anti-virus company. The redesign led to 42% year-over-year growth in eCommerce sales. Mr. DuMars also has experience in Services and Product Marketing at Intel Corporation, Strategic Marketing at Dell Corporation, network technologies Instructor for Learning Tree International, startup experience as founder and CEO of an ecommerce business, and Network Engineering and Data Center Management at Southern California Edison. Mr. DuMars earned a Bachelor of Arts in History from Pomona College in 1984 where he played 4 years of NCAA Division III varsity basketball, and a Masters in Business Administration from the University of Michigan Ross School of Business in 1996. Murray Gaylord Vice President Marketing NYTimes.com Murray Gaylord, previously vice president, brand marketing for Yahoo! Inc., was named vice president, marketing for NYTimes.com effective January 8, 2007. In his new role, Mr. Gaylord is a member of the NYTimes.com senior management team and oversees marketing, customer service, research and Web analytics. Mr. Gaylord joined Yahoo! in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments. Previously, Mr. Gaylord was executive vice president and chief operating officer of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste." Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California at Los Angeles. Mr. Gaylord is vice chairman of the American Advertising Federation and is on the board of directors of the Advertising Research Foundation, the Advertising Educational Foundation and the Miami Ad School. He is a founding member of the eMarketing Association advisory board. Jeff Hilimire President Spunlogic As President, Jeff Hilimire leads the Spunlogic team with his passion for interactive marketing and experience built on a long track record of client successes. Since co-founding Spunlogic in 1998, he has seen it mature from a small agency to one that many Fortune 500 and 1000 companies seek for its marketing expertise and fresh approach. Under his direction, Spunlogic has been recognized for a number of awards including national awards from the Web Marketing Association, Horizon Interactive, MarketingSherpa and AMYs from the Atlanta Chapter of the American Marketing Association. Hilimire's background includes spearheading and developing interactive marketing campaigns for companies including InterContinental Hotels Group, Cox Enterprises, Anheuser Busch, AutoTrader, EarthLink, Honey Baked Ham and Georgia Pacific. His expertise in strategy and business processes has also landed him on the Boards of the Atlanta Interactive Marketing Association, the American Marketing Association's New Media Special Interest Group and Brand Atlanta, a marketing campaign created to distinguish what makes the city unique. Seen as a forward thinker in the industry, Hilimire has been featured on CNN and in Fortune Small Business. He was also recognized by 1to1 Magazine as a 2005 Customer Champion and an innovative, tenacious, creative leader with an unrelenting focus on aligning Spunlogic's efforts with the needs of its clients. Simms Jenkins Founder and Principal BrightWave Marketing Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in optimizing email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Sports Illustrated as well as leading advertising and marketing firms. Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts. Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses. In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features. Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light. Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons. Kevin Lee Executive Chairman and Co-Founder Did-it.com Kevin Lee is co-founder and chief executive officer of Did-it.com. Did-it.com's proprietary Maestro system and advanced customized strategies allow clients to optimize the performance of their paid placement and paid inclusion search marketing campaigns. Kevin and the Did-it.com team have been dedicated to helping search marketers succeed since 1996. Kevin is a founding board member of SEMPO, serves on the SEM Council for the Association for Interactive Marketing, the IAB Search Committee, and writes a weekly column for ClickZ on "Paid Search Strategies". An acknowledged expert on SEO and SEM, Kevin is regularly quoted by the major news media including the Wall St. Journal, Business Week, CNET, San Jose Mercury News, DMNEWS and Catalog Age. He is also a frequent and well-respected speaker invited to top industry conferences. Kevin enjoys sharing search marketing tips, tricks and strategies in print and in person. He earned an MBA from Yale School of Management in 1992. Laura Marriott Executive Director Mobile Marketing Association Laura Marriott is the Executive Director for the Mobile Marketing Association (MMA). The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. The MMA has over 200 members world-wide, representing over fourteen countries. Laura has over fourteen years of experience in the high-tech industry in the areas of Business Development, Product Management and Marketing. Prior to joining the MMA, she served as Intrado's Director of Marketing where she was responsible for the development and delivery of Intrado's mobility products and service. Laura has also previously served as the Director of Business Development at Cyneta Networks and Cell-Loc Inc. She graduated from the University of Alberta. Bill Nussey President and Chief Executive Officer Silverpop Mr. Nussey is the President and CEO of Silverpop. Silverpop provides software and service solutions that enable businesses to use e-mail as a strategic communication channel for marketing and customer communications. Previously, Mr. Nussey was President and CEO of iXL, Inc., a publicly traded e-business consulting firm. During his two-year tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter, and grew its headcount from 400 to over 2,000 employees. iXL enjoyed multi-million dollar and multi-year relationships with global companies, including Chase, Delta Airlines, FedEx, General Electric, and Virgin. Prior to iXL, Mr. Nussey was an investment professional with the venture capital firm, Greylock Management Corporation. While at Greylock, he worked on several investments, including DoubleClick, Mainspring, iXL and Media Metrix. Mr. Nussey is also the founder of DaVinci Systems, an award-winning email software company. In June 2000, Consulting Magazine named Mr. Nussey the most influential consultant in the world. Mr. Nussey holds an M.B.A. from Harvard Business School and a B.S. in Electrical Engineering from North Carolina State University. He serves on the Board of Directors of nuBridges, Proficient Systems, and Air2Web and is an active participant in community activities serving on the Board of SciTrek, a Georgia-based Science museum. He lives with his wife and two sons, just outside of Atlanta, Georgia. Anna Talerico Executive Vice President Ion interactive As ion’s executive vice president, Anna leads the company’s client development & business operations from the firm’s Florida office. She has over 11 years of experience in online marketing consulting for clients such as Office Depot, HSBC, Howard Johnson and others. Before co-founding ion interactive, Anna led the business development effort at ion, an all-digital marketing communications firm with clients such as Samsung, Siemens, and Bliss Spa. A passionate advocate of post-click marketing, Anna has written articles for the MarketingProfs, DM News and the Internet Law Business Handbook, and has recently spoken at eM7 San Francisco from the eMarketing Association. She blogs regularly at NoMoreLandingPages.com and produces two podcast channels — Post-Click Marketing and No More Landing Pages. Anna has a BA in social psychology from Florida Atlantic University.