Multiple Choice
Identify
the letter of the choice that best completes the statement or answers the question. |
| | 1. |
Permission based email does not use which of the following: a. | Opt-in
newsletters | c. | eMail
list harvesters | b. | Clearly stated opt-out methods in email | d. | Privacy
policies | | | | |
|
| | 2. |
You
are an eMarketer working at a small firm that wishes to send relevant email to
some of it's customers. However you have not received explicit permission
from them to send email to them. If you proceed with the program: a. | Some customers may consider your email Spam | c. | You
will be in violation of US federal Spam laws | b. | All customers will appreciate your email | d. | None
of your customers will consider your email Spam | | | | |
|
| | 3. |
Applying direct mail techniques to email is: a. | a
excellent strategy | c. | acceptable
as long as you use a privacy policy in your email | b. | a
mistake | d. | only
valid if you have an opt-in list | | | | |
|
| | 4. |
Which
of the following US states does not presently have Spam legislation: a. | California | c. | Alaska | b. | Colorado | d. | Idaho | | | | |
|
| | 5. |
eMail
response rates are generally: a. | better than direct mail response rates | c. | the
same as direct mail response rates | b. | not as good as direct mail response rates | d. | 25% | | | | |
|
| | 6. |
Commercial opt-in email does not require: a. | a
company URL in the email | c. | a
privacy policy on the website | b. | a method to opt-out | d. | a photo of your product | | | | |
|
| | 7. |
MAPS
stands for a. | Mail
Abuse Prevention Standards | c. | Mail
Abuse Prevention System | b. | Mail At Permission Standards | d. | Mail Alternate Process Standard | | | | |
|
| | 8. |
All
commercial op-in email should a. | provide prices of products and services | c. | provide
local news | b. | provide
a method of replying to the email | d. | provide
personalization | | | | |
|
| | 9. |
Which
of the following statements is true: a. | There are several US Federal laws regulating
Spam | c. | There
are some US Federal Spam laws but they are not enforced | b. | There
are no US Federal laws regulating Spam | d. | There
are US Federal guidelines but not laws regarding Spam | | | | |
|
| |
10. | The
definition of Spam is a. | Standard and accepted by everyone | c. | Subjective
and interpreted differently by different groups | b. | Not
in the dictionary | d. | simply
unsolicited bulk email | | | | |
|