Step 1 Exercises
1. Review your website's privacy policy using the resource below. If your website does not have a privacy policy write one and post it.http://www.truste.org/pdf/WriteAGreatPrivacyPolicy.pdf
2. Review the State and International laws below, bookmark the page and check back from time to time to ensure compliance.http://www.spamlaws.com/index.html
3. Develop a policy to remove opt-outs from your mailing lists
Other Exercises:
Since you will need the materials below for other course steps, you should download
the material and familiarize yourself with it.
4. If you have not used email marketing software before, try downloading a copy of Mail List King. The full featured trial version is free. This email program can be used in-house to send between 10 and 100,000 emails without the need or expense of a ASP or service bureau.
http://www.xequte.com/maillistking/download.html
5. If you do not use Front Page or other web authoring software, download a full featured trial version of "High-Impact eMail". This program will enable you to create HTML emails with a minimmum of effort.
http://www.templatezone.com/downloads/
6. Visit the FTC website and review the publication linked below:
