ORIENTATION
The Advanced
eMail Marketing Course is the result of over two years of research and collaboration
between educators and professional marketers. We have produced a course that will
cover this arena in significant detail.
Research
has shown that you can learn as much from an online course as one in a classroom
setting. But, you have to work at it. Like any other educational endeavor, learning
is up to you. We will provide lessons, feedback, a student bulletin board, tests
and resources. It is your job to participate in the course, read the materials
and complete the tests.
You
are at the forefront of a revolution in marketing. You are the marketer that will
help lay the foundation for our profession in the 21st century. The fact that
you have enrolled in this course is a good indication of your commitment to professional
development and your initiative in self-improvement. The eMA commends you for
your dedication to quality in marketing and your commitment to continuous learning.
Whatever
your educational or professional background is, we have entered
a phase where
your experience or diploma comes with an expiration date, a shelf life.
Continuous
lifetime learning is the only way, in today's changing economy for you to keep
up with the supersonic pace of 21st century marketing techniques and processes.
There
are five lessons included in this course. We will cover all the material in about
3 1/2 weeks. Each lesson along with the exercises and test will take about 2 to
4 hours to complete. Since we cannot possibly know your background or current
knowledge, some of the material may be familiar, concentrate on the material where
your knowledge and/or experience is lacking.
Here
is a description of the lessons in the course.
Step
One: Opportunities and Challenges
