All eCourses will be sent out within 24 hours after receipt of your online payment. You may complete the course(s) at your own pace online.
This new course covers the aspects of eMarketing that relate to site design, navigation and metrics.
This is not a technical course but one that is useful to marketers that deal with web designers and IT people in and outside of their company.
All your eMarketing efforts are wasted, or worse damaging, if your site is not up to standards. This course will help ensure that your eMarketing dollars return results.
Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a PDF certificate of completion. Courses use online lessons, secure testing, teacher interaction via email, and email resources.
5 Lessons covering:
Site Design Hosting and dedicated servers Rich Media Metrics and Measurement eCommerce and Credit Cards
When you complete this ecourse you will know:
Effective site navigation
Navigation for sales
Browser solutions on the web
Colors and image flow
Use of flash and active x
Site diagnosis methods and tools
Effective copy techniques
Visitor load and its consequences
Credit card acceptance processes
Permission marketing models
Legal requirements for your site
Domain Registration and names
Site hosting models
Log files and metrics
Requirements of any website
Things to avoid
Site load speed and its effect on Marketing
Basic server issues
Shopping cart differences
Database and active server pages
Advanced Website eCourse
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