eMarketing Association

Advanced Website eCourse

 Advanced Website Marketing eCourse

eMarketing Online Education

Fees: $99.00 for non-members - $75 for all eMA Members
(members see sign up in members area for discount)

Enroll Today

All eCourses will be sent out within 24 hours after receipt of your online payment.
You may complete the course(s) at your own pace online.

This new course covers the aspects of eMarketing that relate to site design, navigation and metrics.

This is not a technical course but one that is useful to marketers that deal with web designers and IT people in and outside of their company.

All your eMarketing efforts are wasted, or worse damaging, if your site is not up to standards. This course will help ensure that your eMarketing dollars return results.

Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a PDF certificate of completion. Courses use online lessons, secure testing, teacher interaction via email, and email resources.

5 Lessons covering:
Site Design
Hosting and dedicated servers
Rich Media
Metrics and Measurement
eCommerce and Credit Cards



When you complete this ecourse you will know:

  • Effective site navigation
  • Site design
  • Navigation for sales
  • Site typography
  • Browser solutions on the web
  • Colors and image flow
  • Use of flash and active x
  • Site requirements
  • Site diagnosis methods and tools
  • Effective copy techniques
  • Visitor expectations
  • Visitor load and its consequences
  • Credit card acceptance processes
  • eCommerce processes
  • Checkout fundamentals
  • Permission marketing models
  • Legal requirements for your site
  • Domain Registration and names
  • Site hosting models
  • Log files and metrics
  • Requirements of any website
  • Things to avoid
  • Competition analysis
  • Basic optimization
  • Site load speed and its effect on Marketing
  • Basic server issues
  • Shopping cart differences
  • Database and active server pages
  • Target marketing