Advanced eMail eCourse

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Advanced eMail eCourse

eMarketing Online Education

Fees: $99.00 for non-members - $75 for all eMA Members
(members see sign up in members area for discount)

Enroll Today

All eCourses will be sent out within 24 hours after receipt of your online payment.
You may complete the course(s) at your own pace online.

The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing.

The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course.


Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a certificate via postal mail. Courses use online lessons, secure testing, teacher interaction via email, and email resources.

 When you complete this ecourse you will know:

  • Permission marketing
  • e-mail list rental
  • e-mail list compilation
  • software platforms for delivery of e-mail
  • legal issues
  • Spam
  • Design techniques for effective e-mail
  • Writing styles for more response
  • Ethics
  • Metrics for e-mail marketing
  • hyperlinks in e-mail
  • HTML vs. plain text
  • Using rich media and graphics
  • Filtering systems
  • E-mail bounces
  • Timing of e-mail releases
  • Managing e-mail marketing
  • ASP solutions for e-mail campaigns
  • Privacy issues
  • COPPA issues
  • E-mail marketing planning
  • Demographic and Psychographics applications
  • Strategic positioning of e-mail in the media mix