All eCourses will be sent out within 24 hours after receipt of your online payment. You may complete the course(s) at your own pace online.
The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing.
The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course.
Each course consists of five lessons, each with its own small quiz. There is a final exam at the end of the course. Students passing the exam receive a certificate via postal mail. Courses use online lessons, secure testing, teacher interaction via email, and email resources.
When you complete this ecourse you will know:
e-mail list rental
e-mail list compilation
software platforms for delivery of e-mail
Design techniques for effective e-mail
Writing styles for more response
Metrics for e-mail marketing
hyperlinks in e-mail
HTML vs. plain text
Using rich media and graphics
Timing of e-mail releases
Managing e-mail marketing
ASP solutions for e-mail campaigns
E-mail marketing planning
Demographic and Psychographics applications
Strategic positioning of e-mail in the media mix
Advanced eMail eCourse
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