About the eMA
"Simply understanding marketing (or decades of experience) does not prepare one for e-marketing. Traditional marketing and e-marketing are deeply interrelated. The lessons learned are being gathered so quickly, that having an organization dedicated to the topic is essential. The eMarketing Association is the mechanism that provides that crucial link." -Jim Jensen, HP Computer
"It is becoming increasingly clear that no business can ignore the role of Internet and e-marketing in their marketing mix. The concept of integrated marketing is not new, and that is why the eMA is so important. The eMarketing Association presents a wide spectrum of programs in this arena."
-Murray
S. Gaylord
Vice President Brand Marketing
Yahoo! Inc.
President's Message / Press Releases / Advisory Board
PHONE: 401.315.2194 FAX: 408.884.2461 / Email: admin@emarketingassociation.com
The eMarketing Association (eMA) is the world's largest international association of emarketing professionals. Members include governments, companies, professionals and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. Over 3,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.
Membership in the eMarketing Association, recognized worldwide, indicates a commitment to our profession as well as to professional development and achievement. eMA certifications are endorsed by governments, educational boards, colleges and universities, and provide eMarketers with a tangible credential for advancement in our field.The eMA advocates ethical practices in Search Engine Optimization (SEO), eMail marketing, and web site promotion. Members subscribe to a strict code of ethics prohibiting spam, unethical SEO techniques and other practices that are not in compliance with honest and ethical business practices.
The eMA is committed to enriching the marketing community and its members through recognition, research, advocacy, education and service.
Quick eMA Facts:
- The eMarketing Association is the accreditation body for the Certified eMarketing Associate (CeMA certification), which is offered in over 300 schools and colleges throughout the world, as well as online through the eMA site. The eMA also offers the CeM (Certified eMarketer) which is recognized around the world as the premier eMarketing certification. The eMA was the first marketing association to have it's certifications offered through the public education system in the United States. Presently over 300 schools and colleges offer eMA certifications.
- Thousands of marketers have improved their careers and opportunity's through membership and the eMA's online educational programs.
- The eMA founded in 1997, was the first association to specifically focus in the eMarketing arena.
- The eMA is actively involved in industry and government initiates that concern the eCommerce arena.
- The eMarketing
Association is the largest international association devoted exclusively
to eMarketing practices, and processes.
The eMA has members in over 30 countries including:
The United States, Canada, France, Germany, Australia, New Zealand, Belgium, Hong Kong, Hungary, Sri Lanka, Brazil, Puerto Rico, Saudi Arabia, Sweden, Switzerland, Turkey, Ukraine, UAE, Spain, Pakistan, Japan, India, England, Greece, Columbia, Belgium, Singapore, Egypt, Malaysia, Puerto Rico, Mexico, Kuwait, Great Britain.
The eMarketing Association does NOT accept memberships, ecourse enrollments, certifications or conference registrations or any other business from persons in the following countries:
North Korea, Cuba, Iran, Libya, Iraq, Syria, Nigeria, and Sudan
Corporate eMA members include:
Corporate eMA members include: AT & T - Xerox Corporation -FindWhat.com - Lycos insite - Victoria's Secret - Oracle Corporation - Careerbuilder - Ogilvy One Worldwide - Harte Hanks - Compaq Computer - The Coca Cola Company - Yahoo! - American Society for Quality (ASQ) - MarketSoft - SBI-razorfish - Bank of America -Amazon - Xilnix -Digital River - MarketWire - LookSmart - AC Nielsen - IBM - HP Computer - Plexus - WebTrends- Overture - DeepMetrix - DoubleClick - L-Soft - SilverPOP - Razorfish - eRealty - Microsoft -AOL Time Warner -eMarketing, inc.-Texas Instruments - ComChoice- eComputer Law -Intel - Verizon -eMarketer - Adobe Systems, And thousands of other companies committed to improving eMarketing and Internet commerce.
- The eMA sponsors or co-sponsors over 60 events and conferences every year.
- The eMA provides extensive educational resources for its members and the marketing community.
- Representatives of the eMarketing Association have spoken and presented at conferences held by:
San Diego State University, DECCA, Business Professionals of America (BPA), Adtech,The US Army and many others.
- The eMA website is over 1,800 pages and is updated every day with new content and resources.
- The eMA website is visited by thousands of marketers each day looking for resources and information on eMarketing.
2006 Annual Report Highlights:
1. Memberships up 700% over 2005.
2. 20 events are sponsored or co-sponsored by the eMA.
3. The eMA launched a new sponsor program for its education department
4. Over 3100 marketers enroll in eMA educational programs.
5. The eMA makes plans to move its Boston conference to Atlanta in 2007
6. eMA holds two annual conferences in San Francisco and Boston
7. eMA adds new membership levels
8. Worldwide membership increases to 60 countries.
9. The eMA continues its partnership with SDSU to revise certifications
10. CeMA certifications expand to over 600 colleges and universities worldwide.
11. Certifications increase 700% over 2006.
12. Yahoo!, Microsoft, Spunlogic, Tribal Fusion, Mobile Marketing Association, IAB, MSNBC, Microsoft, SilverPOP, and others sponsor eMA managed events.
13. Content in members only area is increased by 20% with a new layout and design.
14. New member discount programs are launched.
15. eMA online store expands products.
16. Site listing program grows by 500%, allowing corporate members and other eMarketing companies to list in the eMA directory.
17. The eMA plans an new award program
18. The eMA newsletter subscriptions increase to over 9,000
19. Site Certifications are up 300% over 2006.
2005 Annual Report Highlights:
1. Memberships up 400% over 2004.
2. 25 events are sponsored or co-sponsored by the eMA.
3. The eMA launched new education site for eMarketing courses
4. Over 2700 marketers enroll in eMA educational programs.
5. The eMA revises it's two certification programs
6. eMA holds two annual conferences in San Francisco and Boston
7. eMA creates new products including site evaluation and eCourses sponsorships
8. Worldwide membership increases to 50 countries.
9. The eMA partners with SDSU to revise certifications
10. CeMA certifications expand to over 500 colleges and universities worldwide.
11. Certifications increase 450% over 2004.
12. Yahoo!, Microsoft, Digital River, Tribal Fusion, Mobile Marketing Association, IAB, MSNBC, Microsoft, SilverPOP, and others sponsor eMA managed events.
13. Content in members only area is increased by 50% with a new layout and design.
14. New member discount programs are launched.
15. eMA online store expands products to over 150 choices.
16. Site listing program grows by 400%, allowing corporate members and other eMarketing companies to list in the eMA directory.
17. The sixth annual eMA Conference is announced for 2006 in San Francisco.
18. The eMA newsletter subscriptions increase to over 8,000
19. Site Certifications are up 200% over 2004.
2004 Annual Report Highlights:
1. Memberships up 250% over 2003.
2. 40 events are sponsored or co-sponsored by the eMA.
3. The eMA changes the name of it's annual conference to eM5 from the Power of eMarketing
4. Over 2500 marketers enroll in eMA educational programs.
5. The eMA moves it's headquarter offices to Westerly (Providence) Rhode Island.
6. eMA website is redesigned.
7. eMA creates a new product review section on it's site.
8. Worldwide membership increases to 45 countries.
9. The eMA partners with Governments/Institutions in Egypt, Asia for CeMA certifications.
10. CeMA certifications expand to over 450 colleges and universities worldwide.
11. Certifications increase 231% over 2003.
12. Yahoo!, Overture, Digital River, FindWhat, Lycos, Verizon, LookSmart, Microsoft, SilverPOP, and others sponsor eMA managed events.
13. Content in members only area is increased by 23% with a new layout and design.
14. New member discount programs are launched.
15. eMA online store expands products to over 100 choices.
16. Site listing program grows by 340%, allowing corporate members and other eMarketing companies to list in the eMA directory.
17. The fifth annual eMA Conference is announced for 2005 in San Francisco.
18. The eMA newsletter subscriptions increase to over 7,000
19. Site Certifications are up 154% over 2003.
20. The eMA supports the CAN SPAM act passed in December 2003.
2003 Annual Report Highlights:
1. Memberships up 450% over 2002.
2. 34 events are sponsored or co-sponsored by the eMA.
3. The eMA holds it's first east coast US Power conference.
4. Over 2200 marketers enroll in eMA online educational programs.
5. The eMA moves it's headquarter offices to East Greenwich (Providence) Rhode Island.
6. New Website Marketing course is launched, and sells out it's premier month.
7. First east coast effective eMarketing seminar is produced and well attended.
8. Worldwide membership increases to 38 countries.
9. The eMA partners with Lycos Insite and FindWhat.com for the first eMarketing forum.
10. CeMA certifications expand to over 300 colleges and universities worldwide.
11. Certifications increase 514% over 2002
12. Yahoo!, Overture, Digital River, FindWhat, Lycos, MailBlocks, LookSmart, Plexus, LSoft, iWire and others sponsor eMA managed events.
13. Content in members only area is increased by 45% with a new layout and design.
14. New member discount programs are launched.
15. New sections on spam, security, product reviews and site promotion are added to the eMA website.
16. Site listing program is launched allowing corporate members and other eMarketing companies to list in the eMA directory.
17. The third annual Power Conference is announced for 2004 in San Francisco.
18. The eMA newsletter subscriptions increase to over 5,000
19. Site Certifications are up 123% over 2002.
20. The eMA supports the CAN SPAM act passed in December 2003.
21. The eMA launches a new online store with over 50 items for students, members and site visitors.
1. Memberships up 300% over 2001
2. 55 events sponsored or co-sponsored
3. Todd Daum VP of Overture, Mike Grandchamp VP of Digital River and Linda Jaffe VP of iWire join the eMA Board of Advisors.
4. Over 1400 marketers enroll in eMA online educational programs.
5. Site traffic jumps to 35,000 visitors a month.
6. New Healthcare program benefit is launched for members.
7. The eMA presents at conferences for the United States Army, Business Professionals of America and San Diego State University and others.
8. Worldwide membership increases to 35 countries.
9. A new logo is designed for the eMA's department of education
10. New CeMA Instructor training program is launched.
11. Certifications increase 217% over 2001
12. Yahoo!, Overture, Digital River, LookSmart, Plexus, iWire sponsor eMA managed events.
13. Content in members only area is increased by 50%
14. New site design is launched.
15. Site of the Year award program is launched.
16. Site listing program is launched allowing corporate members and other eMarketing companies to list in the eMA directory.
17. the eMA launches two new online courses "Advanced eMail Marketing", and "Advanced Search Engine Marketing", both courses sell out during their first month.
18. The eMA newsletter subscriptions increase to over 4,000
19. Site Certifications are up 200% over 2001.
20. The eMA announces a new seminar series "Effective eMarketing" to be held in various cities throughout the United States in 2003.
21. The eMA first semi-annual conference "The Power of eMarketing", sponsored by Yahoo! and Overture is held in Redondo Beach, California.
22. The eMA launches a website specifically for CeMA containing resources for teachers, and students.
The eMA members-Only Area Contains:
PDF Reports
FBI internet Fraud Report
2002 Internet Usage
US Department of Commerce
2001 UN eCommerce Report
eMail Guide
Marketing Employment Outlook. U.S. Department of Labor
dot com disclose
e Advertising Executive Summary
eMail marketing
Guerilla Web Promotion
International
Internet Advertising
Search Engines
How to comply with the children's online privacy protection rule
Federal Trade Commission Advertising FAQ's
The Q2 Online Media Report
Email Products Guide (Preliminary Version 1.0)
Security
Netpreneur's eMail Resource GuidePower Point Presentations
You need to have Microsoft Power Point installed on your computer to view these presentations.
Dot Com Disclosures
Online Fulfillment
Privacy Issues
Robert Fleming's SDSU presentationWhite Papers On:
Banner Advertising
Viral Marketing
Search Engines
Newsletters/Ezines
Online Publicity
Email Marketing
Trademarks
Copyrights
Press ReleasesPlus...
Glossary
15 Minute Marketing Lessons/Exercises
Promotions Mix
SWOT Analysis
Five Forces Analysis
Articles
Statistics
Links
Career Center
Discussion Board
Contact a Consultant
Search the Event Database
Search the US Government Database
Legislative Committee
focuses on government relations and internet legislationEducational Committee
focuses on a greater emphasis of e-marketing in the academic environmentMembership Committee
focuses on expanding the associations membership and promoting eMA programs, seminars and sponsored trade shows.
eMA Headquarters:
243 Post Rd. Suite #129
Westerly, RI 02891
PHONE: 401.315.2194 FAX: 408.884.2461West Coast Office:
eMarketing Association
Torrance, CA
PHONE: 401.315.2194 FAX: 408.884.2461 / Email: admin@emarketingassociation.com
