Most certification programs are created, sponsored, or affiliated with professional associations, trade organizations, or IT vendors interested in raising standards. Even those programs completely independent from membership organizations enjoy association support and endorsement.
The growth of certification programs is also a reaction to the changing employment market. Certifications are portable, since they do not depend on one company's definition of a certain job. Certification stands about the resume and the professional reference by being an impartial, third-party endorsement of an individual's professional knowledge and experience. (Source: Wikipedia)
It is important to distinguish the difference between taking a course and achieving a certification. Our online courses provide you with educational material and a certificate of completion. A certification is not designed to be educational but rather to test and verify your competence in an arena. Your certification is a much more significant credential than a certificate of completion from a course. The eMarketing Association developed the first certification for Internet Marketing, Certified eMarketing Associate (CeMA) in 1999, and is the world leader in Marketing Certifications. Tens of thousands of individuals have been certified by the eMarketing Association, in over 60 countries. Our certifications are offered in over 600 Colleges and Universities.
PREPARING FOR THE EXAMINATION
There is no “right” way to prepare for the examination. Since each person has different levels of knowledge and ability, your education, current knowledge and background will determine which areas of this guide that you need to review in more detail prior to the exam. The Advanced Social Marketing eCourse offered by the eMA will prepare you for the exam, but is not a requirement.
INFORMATION ABOUT THE ADVANCED SOCIAL MARKETING ECOURSE CLICK BELOW:
The CSMA examination tests your knowledge of concepts and specifics in social marketing. Please refer to the guide for the specific knowledge, understanding, and ability required to pass the examination.
The CSMA examination consists of 100 multiple-choice questions. You will be given 1 hour to complete the examination online. The exam can be taken from any computer Apple or PC, as well as iPads and Android devices.
Your certification does not have an expiration date; however, you may re-certify at any time by documenting your participation in continuing education and other professional development activities. After you become certified you will receive complete information on re-certification.
PLEASE E-MAIL TO: eMA@emarketingassociation.com