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Agenda Day 1

Agenda Day 2

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Day 2 - March 26th, 2014 - Conference Schedule

8:00 Breakfast Key presentations to be held in the main conference ballroom
9:00 - 9:50

Keynote Address

Meaghan Schaefer

Meaghan Schaefer
Marketing LinkedIn


TRACK Social Marketing Search Marketing eMail Marketing
10:00-10:50

Segmenting your Social Networks
Place: Panel Room A

Panelists:

Daniel Faggella, Founder, CLVBoost

The New Era of Search Marketing: Content Marketing, CRM and Closed Loop Reporting
Place: Main Ballroom

Speaker: Erin Everhart, Director of Digital Marketing, 352 Media Inc.

Reactivate lost customers with Social and Email
Place: Panel Room C

Panelists:

Robert Fleming, President and CEO
eMarketing Association

Dena Pizzutti, Senior Marketing Manager, CVS

11:00-11:50

Applying metrics for Facebook – Linkedin, Twitter and Google+
Place: Panel Room B

Panelists:

Erin Everhart, Director of Digital Marketing, 352 Media Inc.

Kurt Shaver, Founder, The Sales Foundry

Monetizing Search with Social Media
Place: Panel Room A
Panel Discussion: Panel Room A

Panelists:

Miles Olson, VP of Customer Engagement, SearchForce

Doing What Matters - The Ultimate Playbook for Creating Email Programs

Speaker: Christopher Barnes, Principal, eMarketingwerx,Inc.

11:50-1:00 Lunch
1:10-1:50

Creating YouTube videos for branding and buzz
Place: Panel Room C

Panelists:

Genia K. Stevens, President and CMO, Genia Stevens and Associates

Search Engine Unoptimization: Tools and tips for future-proofing your search marketing
Place: Main Ballroom

Speaker: Grant Simmons, Director, SEO and Social Product at The Search Agency

Mobile Tech Marketing Problems and Solutions  
Place: Panel Room B

Panelists:

Sean Shoffstall, COO of Ozone Online

Christopher Barnes, Principal – eMarketingwerx,Inc.

2:00-2:50

Establishing control of the social conversation
Place: Panel Room A

Panelists TBD:

Google and Adwords Advertising
Place: Panel Room A

Panelists:

Robert Fleming, President and CEO
eMarketing Association

Aigerim (Aya) Kikimova, Senior Digital Analyst, TBC, Inc.

Michael Maiman, Director – Performance Media, Piston

Miles Olson, VP of Customer Engagement, SearchForce

The Latest Innovations in Email Marketing
Place: Main Ballroom

Speaker: Erik Matlick, CEO, MadisonLogic

2:50-3:30 Networking Break
 

end of multiple tracks

 

MOBILE MARKETING SESSIONS - MAIN BALLROOM
 

All Attendees
3:30-4:20

Top 30 ways to convert sales on social and mobile

Place: Main Ballroom

 Speaker:

Nathan Latka, CEO, Heyo

4:30-5:20

Developing Your Mobile Marketing Strategy
Place: Main Ballroom

Speaker: Praveen Ramanathan, President & CEO, Ayantek

5:20 end of conference
5:45-7:00 Wrap-up Networking Bash (FREE for all attendees, panelists, and speakers)

See Agenda Day1

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.

Cancellations and Substitutions - If you must cancel for any reason, notify us via email by January 1, 2014. Your registration will be refunded less a $250  processing fee. Cancellations after January 1, 2014 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. You can also transfer ypur registration to another eMA event for up to three years. Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.

If for reasons of Force Majeure the event cannot take place as scheduled the organizers reserve the right to reschedule the event to a date and place of its choosing.