Day 2 - April 4th, 2012 - Conference Schedule

8:00 Breakfast = Key presentations to be held in the main conference ballroom
9:00 - 9:50

Keynote Address: "Marketing in Times of Change: The Keys to Success in The New Media Environment"

Murray Gaylord
CEO
TraDigital Marketing101

Former Vice President, Digital Marketing, NYTimes.com

TRACK Social Marketing Search Marketing eMail Marketing
10:00-10:50

Segmenting your social networks (PANEL)

Moderated by: Dilip Venkatachari
CEO & Co-Founder
Compass Labs

Kate Salyers
Owner
Your Social Status

Rowan Harper
Founder and CEO
Modal Digital Agency

Tiffini Schwarzkopf
Social Media Manager
Vology

Amita Paul
Director of Social Media Marketing
Emailvision

Brett Schklar
Founder & CEO
The Market Creation Group

Tony O. Pham
Vice President of Marketing
Life360

Maximizing PPC and SEO Profit Using Social and Display

Speaker: Kevin Lee
CEO and Co-Founder
Didit

Reactivate lost customers with social and email (PANEL)

Moderated by: Bill Brooks
Managing Partner/CEO
POWERWAVE

Michael Thompson
Vice President of Relationship Management
ClickSquared

Peter C. VanRysdam
Chief Marketing Officer
352 Media Group

Juliana Trichilo Cina, MA
JTCina.com

11:00-11:50

Applying metrics for Facebook - Linkedin, Twitter and Google+(PANEL)

Moderated by: Tiffini Schwarzkopf
Social Media Manager
Vology

Doug Schumacher
Co-Founder / Product Strategy and Marketing
Zuum

Kurt Shaver
Founder
The Sales Foundry

Dilip Venkatachari
CEO & Co-Founder
Compass Labs

Monetizing search with social media (PANEL)

Moderated by: Eric Jones
Vice President of Digital Marketing
R2Integrated

Jen Brady
Founder and CEO
Fred & Associates

Mike Maiman
Performance Marketing Supervisor
Mea Digital

Aaron Goldman
Chief Marketing Officer
Kenshoo

Automating Your Email Success

Speaker: Loren McDonald
Vice President , Industry Relations
Silverpop

11:50-1:00 Lunch
1:10-1:50

Creating YouTube videos for branding and buzz (PANEL)

Moderated by: John Lawson
CEO
ColderICE Media Group

Peter C. VanRysdam
Chief Marketing Officer
352 Media Group

The do's and don’ts of using social for optimization

Speaker: Melyssa St. Michael
Vice President
Search & Emerging Media
RockFish Interactive

Beating email competitors (PANEL)

James Fedolfi
VP, Product and Business Development
Outward Media, Inc.

Mike Thompson
Vice President of Relationship Management
ClickSquared

Andrew Bonar
Director of Deliverability of Global Operations
Emailvision

2:00-2:50

Establishing control of the social conversation (PANEL)

Moderated by: Juliana Trichilo Cina, MA
JTCina.com

Kate Salyers
Owner
Your Social Status

Shachar Oren
President and CEO
Neurotic Media

Rowan Harper
Founder and CEO
Modal Digital Agency

Julia Kocs
Owner/Creative Director
KOCS Branding

Brett Schklar
Founder & CEO
The Market Creation Group

Tony O. Pham
Vice President of Marketing
Life360

Complying with Google search guidelines (PANEL)

Moderated by: Mohamed Ali
Director of SEO
Comrise Technology, Inc.

Heather Lloyd-Martin
President and CEO
seocopywriting.com

Jennifer Dunphy
Vice President of Sales and Marketing
Vayu Media

The Latest Innovations in Email Marketing

Speaker: Dave Chitester
CEO
Pay Per Visit Email

2:50-3:30 Networking Break
 

end of multiple tracks

  MOBILE MARKETING SESSIONS - MAIN BALLROOM All Attendees
3:30-4:20

The Most Valuable Marketing Tool: Smart phones and Tablets

Speaker: Jessica Valenzuela
Founder, Mavin Digital and VP, Marketing and Business Development, Taptera

Co-Presenter: Chris O'Connor
Co-Founder and CEO
Taptera

4:30-5:20

Developing your mobile marketing strategy

Speaker: Rick Mathieson
Principal
MATHIESON
Author of THE ON-DEMAND BRAND
and BRANDING UNBOUND

5:20 end of conference
5:45-7:00 Wrap-up Networking Bash (FREE for all attendees, panelists, and speakers)

See Agenda Day1

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Cancellations and Substitutions
If you must cancel for any reason, notify us via email by March 1, 2012. Your registration will be refunded less a $250  processing fee. Cancellations after March 1, 2012 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person.  Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.