Day 2 - April 4th, 2012 - Conference Schedule
8:00	Breakfast		= Key presentations to be held in the main conference ballroom
9:00 - 9:50	Keynote Address: "Marketing in Times of Change: The Keys to Success in The New Media Environment" Murray Gaylord CEO TraDigital Marketing101 Former Vice President, Digital Marketing, NYTimes.com
TRACK	Social Marketing	Search Marketing	eMail Marketing
10:00-10:50	Segmenting your social networks (PANEL) Moderated by: Dilip Venkatachari CEO & Co-Founder Compass Labs Kate Salyers Owner Your Social Status Rowan Harper Founder and CEO Modal Digital Agency Tiffini Schwarzkopf Social Media Manager Vology Amita Paul Director of Social Media Marketing Emailvision Brett Schklar Founder & CEO The Market Creation Group Tony O. Pham Vice President of Marketing Life360	Maximizing PPC and SEO Profit Using Social and Display Speaker: Kevin Lee CEO and Co-Founder Didit	Reactivate lost customers with social and email (PANEL) Moderated by: Bill Brooks Managing Partner/CEO POWERWAVE Michael Thompson Vice President of Relationship Management ClickSquared Peter C. VanRysdam Chief Marketing Officer 352 Media Group Juliana Trichilo Cina, MA JTCina.com
11:00-11:50	Applying metrics for Facebook - Linkedin, Twitter and Google+(PANEL) Moderated by: Tiffini Schwarzkopf Social Media Manager Vology Doug Schumacher Co-Founder / Product Strategy and Marketing Zuum Kurt Shaver Founder The Sales Foundry Dilip Venkatachari CEO & Co-Founder Compass Labs	Monetizing search with social media (PANEL) Moderated by: Eric Jones Vice President of Digital Marketing R2Integrated Jen Brady Founder and CEO Fred & Associates Mike Maiman Performance Marketing Supervisor Mea Digital Aaron Goldman Chief Marketing Officer Kenshoo	Automating Your Email Success Speaker: Loren McDonald Vice President , Industry Relations Silverpop
11:50-1:00	Lunch
1:10-1:50	Creating YouTube videos for branding and buzz (PANEL) Moderated by: John Lawson CEO ColderICE Media Group Peter C. VanRysdam Chief Marketing Officer 352 Media Group	The do's and don’ts of using social for optimization Speaker: Melyssa St. Michael Vice President Search & Emerging Media RockFish Interactive	Beating email competitors (PANEL) James Fedolfi VP, Product and Business Development Outward Media, Inc. Mike Thompson Vice President of Relationship Management ClickSquared Andrew Bonar Director of Deliverability of Global Operations Emailvision
2:00-2:50	Establishing control of the social conversation (PANEL) Moderated by: Juliana Trichilo Cina, MA JTCina.com Kate Salyers Owner Your Social Status Shachar Oren President and CEO Neurotic Media Rowan Harper Founder and CEO Modal Digital Agency Julia Kocs Owner/Creative Director KOCS Branding Brett Schklar Founder & CEO The Market Creation Group Tony O. Pham Vice President of Marketing Life360	Complying with Google search guidelines (PANEL) Moderated by: Mohamed Ali Director of SEO Comrise Technology, Inc. Heather Lloyd-Martin President and CEO seocopywriting.com Jennifer Dunphy Vice President of Sales and Marketing Vayu Media	The Latest Innovations in Email Marketing Speaker: Dave Chitester CEO Pay Per Visit Email
2:50-3:30	Networking Break
	end of multiple tracks
	MOBILE MARKETING SESSIONS - MAIN BALLROOM		All Attendees
3:30-4:20	The Most Valuable Marketing Tool: Smart phones and Tablets Speaker: Jessica Valenzuela Founder, Mavin Digital and VP, Marketing and Business Development, Taptera Co-Presenter: Chris O'Connor Co-Founder and CEO Taptera
4:30-5:20	Developing your mobile marketing strategy Speaker: Rick Mathieson Principal MATHIESON Author of THE ON-DEMAND BRAND and BRANDING UNBOUND
5:20	end of conference
5:45-7:00	Wrap-up Networking Bash (FREE for all attendees, panelists, and speakers)

See Agenda Day1