Day 1 - April 3rd, 2012 - Conference Schedule
8:00	Registration/ Breakfast		= Key Presentations to be held in the main conference ballroom
9:00 - 9:10	Opening remarks: Robert Fleming President and CEO eMarketing Association
9:10- 9:55	Keynote Address: Nick Besbeas Vice President of Marketing Linkedin
TRACK	Social Marketing	Search Marketing	eMail Marketing
10:00-10:50	Successfully integrating social media in your marketing plan. Speaker: Derek Van Nostran Vice President – Brand Strategy The Weather Channel	Exploring the Success Behind Search Retargeting (PANEL) Moderated by: Mark Hughes CEO & Co-Founder C3 Metrics James Green CEO Magnetic James Moore Chief Revenue Officer Simpli.fi Mike Pocci Manager, Search & Media Rosetta	Designing cross -channel email marketing (PANEL) Moderated by: Michael Thompson Vice President of Relationship Management ClickSquared James Fedolfi Vice President of Product and Business Development Outward Media, Inc.
11:00 -11:50	Growing Linkedin groups and creating conversions Speaker: J.D. Gershbein CEO Owlish Communications	Converging search, social and content marketing (PANEL) Moderated by: Mohamed Ali Director of SEO Comrise Technology, Inc. Noah Dyer Director of Internet Marketing Sure Spark Internet Marketing Robert S. Wight CEO and co-Founder Channel Intelligence Carrie Layne Founder and CEO BestBuzz and Best Of, Inc. Julia Kocs Owner/Creative Director KOCS Branding Bruce Gibbs Senior Search Engine Marketing Manager AT&T	Integrating your social and email programs (PANEL) Moderated by: Jessica Valenzuela Founder Mavin Digital Tiffini Schwarzkopf Social Media Manager Vology Michael Thompson Vice President of Relationship Management ClickSquared Jeff Mesnik Founder and President Socialize Your Stuff, LLC
11:50-1:00	Lunch
1:10-1:50	Increasing ROI with paid advertising on social networks Speaker: Shachar Oren President and CEO Neurotic Media	Maximizing PPC conversions on social networks (PANEL) Moderated by: Jeremy Hull Associate Director of Paid Search iProspect	Growing email lists with social media (PANEL) Moderated by: Tiffini Schwarzkopf Social Media Manager Vology John Lawson CEO ColderICE Media Group Carrie Layne Founder and CEO BestBuzz and Best Of, Inc. Joshua Tretakoff Vice President of Business Development BluLabel
2:00-2:50	Discovering social marketing trends for 2012 Speaker: Daniel Lemin Founder & Principal Social Studio	Actionable SEO analytics (PANEL) Jennifer Dunphy Vice President of Sales and Marketing Vayu Media Melyssa St. Michael Vice President Search & Emerging Media RockFish Interactive Jeremy Hull Associate Director of Paid Search iProspect Morgan Vawter Director of Analytics & Optimization MEA Digital	Increasing email deliverability (PANEL) James Fedolfi VP, Product and Business Development Outward Media, Inc. Nicholas Einstein Vice President Deliverability & Strategic Services PulsePoint Michael Thompson Vice President of Relationship Management ClickSquared
2:50 -3:30	Networking Break
3:30-4:20	Implementing effective Social programs Speaker: Brett Schklar Founder & CEO The Market Creation Group	High performance organic/social search techniques (PANEL) Melyssa St. Michael Vice President Search & Emerging Media RockFish Interactive Amy Yates Digital Marketing Leader iProspect  Peter C. VanRysdam Chief Marketing Officer 352 Media Group	Improving open and click-through rates on your email programs (PANEL) Nicholas Einstein Vice President Deliverability & Strategic Services PulsePoint John Wallace CEO UpStreamSoftware
4:30 - 5:20	Accelerating results with Facebook Pages (PANEL) Moderated by: Amita Paul Director of Social Media Marketing Emailvision Doug Schumacher Co-Founder / Product Strategy and Marketing Zuum Derek Van Nostran Vice President – Brand Strategy The Weather Channel Tim McMullen Co-Founder redpepper Agency Michael Palmer Vice President of Product Delivery and Operations Compass Labs Tony O. Pham Vice President of Marketing Life360	Optimizing your website for organic SEO Speaker: Noah Dyer Director of Internet Marketing Sure Spark Internet Marketing	Breakthrough Email Marketing Tools  (PANEL) Moderated by: Kurt Shaver Founder The Sales Foundry Jeff Mesnik Founder and President Socialize Your Stuff, LLC Eric Didier CEO & Co-Founder ividence
5:30-7:00	Networking Reception Party -All attendees welcome! Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees.

See Agenda Day2