Day 1 - April 3rd, 2012 - Conference Schedule
8:00	Registration/ Breakfast		= Key Presentations to be held in the main conference ballroom
9:00 - 9:10	Opening remarks: Robert Fleming President and CEO eMarketing Association
9:10- 9:55	Keynote Address: Nick Besbeas Vice President of Marketing Linkedin
TRACK	Social Marketing	Search Marketing	eMail Marketing
10:00-10:50	Successfully integrating social media in your marketing plan. Speaker: Derek Van Nostran Vice President – Brand Strategy The Weather Channel	Exploring the Success Behind Search Retargeting (PANEL) Moderated by: Jeff Greenfield COO & Co-Founder C3 Metrics James Green CEO Magnetic James Moore Chief Revenue Officer Simpli.fi Mike Pocci Manager, Search & Media Rosetta	Designing cross -channel email marketing (PANEL)   James Fedolfi Vice President of Product and Business Development Outward Media, Inc. Dave Chitester CEO Pay Per Visit Email Mark Perlmutter Entrepreneur and Business Developer WebSummits
11:00 -11:50	Solve your content crisis:  Use Email & Social Media to accelerate your Content Marketing Speaker: Chris Baggott CEO and Co-Founder Compendium	Converging search, social and content marketing (PANEL) Moderated by: Mohamed Ali Director of SEO Comrise Technology, Inc. Noah Dyer Director of Internet Marketing Sure Spark Internet Marketing Robert S. Wight CEO and co-Founder Channel Intelligence Carrie Layne Founder and CEO BestBuzz and Best Of, Inc. Julia Kocs Owner/Creative Director KOCS Branding	Integrating your social and email programs (PANEL) Moderated by: Jessica Valenzuela Founder, Mavin Digital and VP, Marketing and Business Development, Taptera Tiffini Schwarzkopf Social Media Manager Vology Jeff Mesnik Founder and President Socialize Your Stuff, LLC Mark Perlmutter Entrepreneur and Business Developer WebSummits
11:50-1:00	Lunch
1:10-1:50	Driving behavior with music on social networks Speaker: Shachar Oren President and CEO Neurotic Media	Maximizing PPC conversions on social networks (PANEL) Moderated by: Jeremy Hull Associate Director of Paid Search iProspect Mark Perlmutter Entrepreneur and Business Developer WebSummits	Growing email lists with social media (PANEL) Moderated by: Tiffini Schwarzkopf Social Media Manager Vology Chris Baggott CEO and Co-Founder Compendium John Lawson CEO ColderICE Media Group Carrie Layne Founder and CEO BestBuzz and Best Of, Inc. Joshua Tretakoff Vice President of Business Development BluLabel Juliana Trichilo Cina, MA JTCina.com
2:00-2:50	Discovering social marketing trends for 2012 Speaker: Daniel Lemin Founder & Principal Social Studio	Actionable SEO analytics (PANEL) Moderated by: Jen Brady Founder and CEO Fred & Associates Jennifer Dunphy Vice President of Sales and Marketing Vayu Media Melyssa St. Michael Vice President Search & Emerging Media RockFish Interactive Jeremy Hull Associate Director of Paid Search iProspect Morgan Vawter Director of Analytics & Optimization MEA Digital	Increasing email deliverability (PANEL) Moderated by: Andrew Bonar Director of Deliverability of Global Operations Emailvision James Fedolfi VP, Product and Business Development Outward Media, Inc. Michael Thompson Vice President of Relationship Management ClickSquared
2:50 -3:30	Networking Break
3:30-4:20	Implementing effective Social programs Speaker: Brett Schklar Founder & CEO The Market Creation Group	High performance organic/social search techniques (PANEL) Moderated by: Peter C. VanRysdam Chief Marketing Officer 352 Media Group Melyssa St. Michael Vice President Search & Emerging Media RockFish Interactive Amy Yates Digital Marketing Leader iProspect	Improving open and click-through rates on your email programs (PANEL) Moderated by: Michael Thompson Vice President of Relationship Management Clicksquared John Wallace CEO UpStreamSoftware Andrew Bonar Director of Deliverability of Global Operations Emailvision
4:30 - 5:20	Accelerating results with Facebook Pages (PANEL) Moderated by: Amita Paul Director of Social Media Marketing Emailvision Doug Schumacher Co-Founder / Product Strategy and Marketing Zuum Derek Van Nostran Vice President – Brand Strategy The Weather Channel Tim McMullen Co-Founder redpepper Agency Michael Palmer Vice President of Product Delivery and Operations Compass Labs Tony O. Pham Vice President of Marketing Life360	Optimizing your website for organic SEO Speaker: Noah Dyer Director of Internet Marketing Sure Spark Internet Marketing	Breakthrough Email Marketing Tools  (PANEL) Moderated by: Kurt Shaver Founder The Sales Foundry Jeff Mesnik Founder and President Socialize Your Stuff, LLC Eric Didier CEO & Co-Founder ividence Bill Brooks Managing Partner/CEO POWERWAVE Mark Perlmutter Entrepreneur and Business Developer WebSummits
5:30-7:00	Networking Reception Party -All attendees welcome! Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees.

See Agenda Day2