Day 1 - April 3rd, 2012 - Conference Schedule

8:00 Registration/ Breakfast = Key Presentations to be held in the main conference ballroom

9:00 - 9:10

 

Opening remarks:

Robert Fleming
President and CEO
eMarketing Association

9:10- 9:55

Keynote Address:

Nick Besbeas
Vice President of Marketing
Linkedin

TRACK Social Marketing Search Marketing eMail Marketing
10:00-10:50

Successfully integrating social media in your marketing plan.

Speaker: Derek Van Nostran
Vice President – Brand Strategy
The Weather Channel

Exploring the Success Behind Search Retargeting (PANEL)

Moderated by: Jeff Greenfield
COO & Co-Founder
C3 Metrics

James Green
CEO
Magnetic

James Moore
Chief Revenue Officer
Simpli.fi

Mike Pocci
Manager, Search & Media
Rosetta

Designing cross -channel email marketing (PANEL)

 

James Fedolfi
Vice President of Product and Business Development
Outward Media, Inc.

Dave Chitester
CEO
Pay Per Visit Email

Mark Perlmutter
Entrepreneur and Business Developer
WebSummits

11:00 -11:50

Solve your content crisis:  Use Email & Social Media to accelerate your Content Marketing

Speaker: Chris Baggott
CEO and Co-Founder
Compendium

Converging search, social and content marketing (PANEL)

Moderated by: Mohamed Ali
Director of SEO
Comrise Technology, Inc.

Noah Dyer
Director of Internet Marketing
Sure Spark Internet Marketing

Robert S. Wight
CEO and co-Founder
Channel Intelligence

Carrie Layne
Founder and CEO
BestBuzz and Best Of, Inc.

Julia Kocs
Owner/Creative Director
KOCS Branding

Integrating your social and email programs (PANEL)

Moderated by: Jessica Valenzuela
Founder, Mavin Digital and VP, Marketing and Business Development, Taptera

Tiffini Schwarzkopf
Social Media Manager
Vology

Jeff Mesnik
Founder and President
Socialize Your Stuff, LLC

Mark Perlmutter
Entrepreneur and Business Developer
WebSummits

11:50-1:00 Lunch
1:10-1:50

Driving behavior with music on social networks

Speaker: Shachar Oren
President and CEO
Neurotic Media

Maximizing PPC conversions on social networks (PANEL)

Moderated by: Jeremy Hull
Associate Director of Paid Search
iProspect

Mark Perlmutter
Entrepreneur and Business Developer
WebSummits

 

 

Growing email lists with social media (PANEL)

Moderated by: Tiffini Schwarzkopf
Social Media Manager
Vology

Chris Baggott
CEO and Co-Founder
Compendium

John Lawson
CEO
ColderICE Media Group

Carrie Layne
Founder and CEO
BestBuzz and Best Of, Inc.

Joshua Tretakoff
Vice President of Business Development
BluLabel

Juliana Trichilo Cina, MA
JTCina.com

2:00-2:50

Discovering social marketing trends for 2012

Speaker: Daniel Lemin
Founder & Principal
Social Studio

Actionable SEO analytics (PANEL)

Moderated by: Jen Brady
Founder and CEO
Fred & Associates

Jennifer Dunphy
Vice President of Sales and Marketing
Vayu Media

Melyssa St. Michael
Vice President

Search & Emerging Media
RockFish Interactive

Jeremy Hull
Associate Director of Paid Search
iProspect

Morgan Vawter
Director
of Analytics & Optimization
MEA Digital

Increasing email deliverability (PANEL)

Moderated by: Andrew Bonar
Director of Deliverability of Global Operations
Emailvision

James Fedolfi
VP, Product and Business Development
Outward Media, Inc.

Michael Thompson
Vice President of Relationship Management
ClickSquared

2:50 -3:30 Networking Break
3:30-4:20

Implementing effective Social programs

Speaker: Brett Schklar
Founder & CEO
The Market Creation Group

High performance organic/social search techniques (PANEL)

Moderated by: Peter C. VanRysdam
Chief Marketing Officer
352 Media Group

Melyssa St. Michael
Vice President
Search & Emerging Media
RockFish Interactive

Amy Yates
Digital Marketing Leader
iProspect
 

 

Improving open and click-through rates on your email programs (PANEL)

Moderated by: Michael Thompson
Vice President of Relationship Management
Clicksquared

John Wallace
CEO
UpStreamSoftware

Andrew Bonar
Director of Deliverability of Global Operations
Emailvision

 

4:30 - 5:20

Accelerating results with Facebook Pages (PANEL)

Moderated by: Amita Paul
Director of Social Media Marketing
Emailvision

Doug Schumacher
Co-Founder / Product Strategy and Marketing
Zuum

Derek Van Nostran
Vice President – Brand Strategy
The Weather Channel

Tim McMullen
Co-Founder
redpepper Agency

Michael Palmer
Vice President of Product Delivery and Operations
Compass Labs

Tony O. Pham
Vice President of Marketing
Life360

Optimizing your website for organic SEO

Speaker: Noah Dyer
Director of Internet Marketing
Sure Spark Internet Marketing

Breakthrough Email Marketing Tools  (PANEL)

Moderated by: Kurt Shaver
Founder
The Sales Foundry

Jeff Mesnik
Founder and President
Socialize Your Stuff, LLC

Eric Didier
CEO & Co-Founder
ividence

Bill Brooks
Managing Partner/CEO
POWERWAVE

Mark Perlmutter
Entrepreneur and Business Developer
WebSummits

5:30-7:00

Networking Reception Party -All attendees welcome!

Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees.

See Agenda Day2

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.

Cancellations and Substitutions
If you must cancel for any reason, notify us via email by March 1, 2012. Your registration will be refunded less a $250  processing fee. Cancellations after March 1, 2012 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person.  Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.