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Day 2 - April 20th - Conference Schedule
8:00 Breakfast = Key presentations to be held in the main conference ballroom
9:00 - 10:00

Keynote Address

janice rohn

Janice A. Rohn
Vice President, User Experience
Experian Consumer Direct

TRACK Social Marketing Search Marketing eMail Marketing
10:00-11:00

Social measurement, Metrics and behavioral targeting - Panel

Moderated by:
Steve Ennen
President & Chief Intelligence Officer
Social Strategy1

Susan Brown
Founder/CMO
Brown & Associates

Brad Klaus
Chief Executive Officer
Extole

Jennifer Wilson
Senior Product Manager, Segments
Webtrends

Chris Baggott
CEO and Co-Founder
Compendium Blogware

targeting and behavioral techniques including industry clusters- Panel

Moderated by:
John Kelly
Vice President of Sales
Criteo

Wister Walcott
co-founder and EVP of Products and Professional Services
Marin Software

Email’s Role in a World Gone “Mocial

Speaker:
Loren T. McDonald
Vice President, Industry Relations
Silverpop

11:00-12:00

Social Media, resources, technology and ROI- Panel

Daniel Lemin
Founder & Principal
Social Studio

Jai Rawat
Founder and CEO
ShopSocially

Steve Parker, Jr.
Co-Founder and
Managing Partner
Levelwing

Dilip Venkatachari
CEO & Co-Founder
Compass Labs

Steve Ennen
President & Chief Intelligence Officer
Social Strategy1

Jim Nichols
Chief Strategist and Senior Partner
Catalyst S+F

search metrics and performance evaluation- Panel

Aaron Goldman
Chief Marketing Officer
Kenshoo

Tim Ash
CEO
SiteTuners

Edward Foster
Global Search Director
OmnicomMediaGroup

Asking, Bribing, & Forcing: Strategies for Acquiring & Maintaining Email Addresses

Speaker:
Austin Bliss
President & Co-Founder
FreshAddress, Inc.

12:00-1:00 Lunch
1:00-2:00

social marketing- the positive and negative - Panel

Stacey Haefele
CEO and President
HNW, Inc.

Stephanie Critchfield
Director, Corporate Communications
Band Digital

Tod Rathbone 
Director of Innovation
Band Digital

Elizabeth Hannan
Chief Digital Strategy Officer
BlueBlazingMedia

 

establishing relevant search programs and budgets - Panel

Moderated by:
Steve Parker, Jr.
Co-Founder and
Managing Partner
Levelwing

Grant Simmons
Group Account Director
The Search Agency

Jim Nichols
Chief Strategist and Senior Partner
Catalyst S+F

Email and Social Go Hand-in Hand

Speaker:
Mark Schmulen
General Manager of Social Media
Constant Contact

2:00-3:00

Conversion in a Social world

Speaker:
Tim Ash
CEO
SiteTuners

Best practices on landing pages, improving click through and conversion -Panel

Moderated by:
Brian Lewis
Vice President
Engine Ready Inc.

Jeff Mills
Vice President of Strategic Sales and Partnerships
Criteo

 

email and branding- Panel

Moderated by:
Kristine Dobson
Vice President of Business Development
EmailDirect, Inc.

Alicia Dunams
author of Boost Your Business with a Bestseller and 
creator of Bestseller in a Weekend™

Sean Shoffstall
Vice President of Innovation and Technology

Ozone Online

Sharon Long, MA
Marketing Maven and Copywriting Queen
We Know Words

3:00-3:30 Networking Break
 

end of multiple tracks

  Bonus sessions: emerging marketing technology - single track to be held in the main conference room All Attendees
3:30-4:30

How Ideas Break Through in a 9 Second World

Speaker: Bill Schley
Author: The Micro-Script Rules
4:30-5:30

Building Geofences in the Sky: Location-based Marketing is Here

Speaker:  
Alistair Goodman
CEO
Placecast

5:30 end of conference
5:30-7:00 Wrap-up Networking Bash (Separate Registration Required)

See Agenda Day1

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.

Cancellations and Substitutions
If you must cancel for any reason, notify us via email by March 1, 2011. Your registration will be refunded less a $250  processing fee. Cancellations after March 1, 2011 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person.  Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.