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Day 1 - April 19th - Conference Schedule
8:00 Registration/ Breakfast = Key Presentations to be held in the main conference ballroom

9:00 - 9:15

 

Opening remarks:

Robert Fleming

Robert Fleming
President and CEO
eMarketing Association

 

9:15- 10:00

Keynote Address

Tina Stewart
Senior Vice President, Marketing
Lyris Inc.

TRACK Social Marketing Search Marketing eMail Marketing
10:00-11:00

blogging, and social media synergy

Speaker:
Chris Baggott
CEO and Co-Founder
Compendium Blogware

Organic Search - capturing the Opportunity- Panel

Moderated by:
Sharon Long, MA
Marketing Maven and Copywriting Queen
We Know Words

Lorrie Thomas, M.A.
CEO
Web Marketing Therapy

Arnie Kuenn
President
Vertical Measures

Grant Simmons
Group Account Director
The Search Agency

Elizabeth Hannan
Chief Digital Strategy Officer
BlueBlazingMedia

Redefining email strategy and processes- Panel

Moderated by:
John Janetos
VP of Sales, Business Development and Marketing
iPost

Daniel Kuperman
CEO and Co-Founder
Aprix Solutions

Naeem Kayani
Senior Director of Product Strategy
Adknowledge Affiliate

11:00-12:00

Facebook, Twitter, Linkedin - Making it Social

Speaker:
Lloyd A. Silverman
CEO
Comunic8

Paid Search Processes and Techniques for improving ROI- Panel

Jo Stumpner
PPC Marketing Director
Top Floor Technologies

Brian Lewis
Vice President
Engine Ready Inc.

Tim Ash
CEO
SiteTuners

eMail frequency, spam policies, timing and format - Panel

Moderated by:
Kristine Dobson
Vice President of Business Development
EmailDirect, Inc.

Sean Shoffstall
Vice President of Innovation and Technology

Ozone Online

Rachel Corcoran
Director of Compliance
Adknowledge Affiliate

 

12:00-1:00 Lunch
1:00-2:00

Managing social Media - Reputation management -

Speaker:
Angie Pascale
Communications and Social Media Manager
Location3 Media

Search marketing -best practices- Panel

Lorrie Thomas, M.A.
CEO
Web Marketing Therapy

Srini Kandala
Senior Vice President, Technology
HNW, Inc.

Grant Eckert
Sr. Digital Marketing Specialist
The Agency Inside Harte-Hanks

eMail list-building techniques and processes- Panel

Moderated by:
Karen Eng
Channel Manager and Strategist
Texas Instruments

Austin Bliss
President & Co-Founder
FreshAddress, Inc.

Chris Baggott
CEO and Co-Founder
Compendium Blogware

Kristine Dobson
Vice President of Business Development
EmailDirect, Inc.

2:00-3:00

Managing social media at your company, policies and best practices- Panel

Moderated by:
J.D. Gershbein
President
Owlish Communications

Bill Balderaz
Founder and CEO
Webbed Marketing

Stephanie Critchfield
Director, Corporate Communications
Band Digital

Clara Shih
Author, The Facebook Era
CEO and Founder
Hearsay Corporation

Mike Lewis
Chairman & CEO
Social Strategy1

Advanced keyword strategy and modelling-

Speaker:
Kevin Lee
CEO and Co-Founder
Didit

B2B and B2C, differences in format and frequency in eMail - Panel

Moderated by:
Michael Thompson

Chief Deliverability Officer

ClickSquared

Loren T. McDonald
Vice President, Industry Relations
Silverpop

Sean Shoffstall
Vice President of Innovation and Technology

Ozone Online

3:00-3:30 Networking Break
3:30-4:30

Social marketing Content-Blogs/Groups/Pages - Panel

Chris Baggott
CEO and Co-Founder
Compendium Blogware

Arnie Kuenn
President
Vertical Measures

Bill Balderaz
Founder and CEO
Webbed Marketing

Clara Shih
Author, The Facebook Era
CEO and Founder
Hearsay Corporation

Actionable data analysis and strategy

Speaker:
Keith Goldberg
Practice Director
Senturus

Customer retention and aquisition- Panel

Moderated by:
Mike Lewis
Chairman & CEO
Social Strategy1

Josh Best
Account Executive
The Karcher Group (TKG)

Tammy Porter
Director, Network Distribution
Adknowledge Affiliate

4:30-5:30

Building your following - Panel

J.D. Gershbein
President
Owlish Communications

Bill Balderaz
Founder and CEO
Webbed Marketing

Hyla Molander
Author and Speaker
Scribd Author Advocate

Srini Kandala
Senior Vice President, Technology
HNW, Inc.

Tod Rathbone 
Director of Innovation
Band Digital

Search and Social - How Social will improve your search rankings

Speaker:
Jennifer Bagley
CEO & Speaker
Ciwebgroup

Meet best selling authors and book signing

Clara Shih
Author, The Facebook Era
CEO and Founder
Hearsay Corporation

Bill Schley
Author: The Micro-Script Rules

Alicia Dunams
author of Boost Your Business with a Bestseller and 
creator of Bestseller in a Weekend™

 

5:30-7:00

Networking Reception Party

Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees.

All Attendees Welcome

See Agenda Day2

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.

Cancellations and Substitutions
If you must cancel for any reason, notify us via email by March 1, 2011. Your registration will be refunded less a $250  processing fee. Cancellations after March 1, 2011 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person.  Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.